Difference Between Abercrombie and Hollister (With Table)

Clothing is one of the biggest industries in the world right now, and only a handful of companies can make heritage claims as bold as Ambercrombie and Fitch (A&F). Founded in 1892, it is one of the oldest and biggest apparel manufacturers in the world, with headquarters in several countries and a market value of 3 Billion USD.

Abercrombie vs Hollister

The main difference between Ambercrombie and Hollister is the market that they target. The difference in age group makes for a much-varied market, in terms of the design elements, and the general fashion of the products offered. Both companies also differ in overall size, Hollister is the biggest subsidiary of Abercrombie and Fitch. 

 Ambercrombie makes products for a much younger audience. Their main targets are children and preteens, from the ages 7to 16. Thus, the products made by Ambercrombie are designed and stylized according to the fashion market of this pre-adolescent to adolescent age group. Ambercrombie is also older than Hollister.

On the other hand, the Hollister part of the Ambercrombie and Fitch group eyes a comparatively older group of buyers. This includes teenagers, from 14 to 18 years old. This is a comparatively mature and older age group, and hence the products offered are also stylized and designed keeping in mind the general maturity of the age.

Comparison Table Between Abercrombie and Hollister

Parameters of ComparisonAmbercrombieHollister
DefinitionAmbercrombie is a direct subsidiary of Ambercrombie and FitchHollister is the largest sister company of the Ambercrombie and Fitch group
MarketAmbercrombie makes apparel for the preteen marketHollister makes clothes for an older age group and the teen market
Target ageThe main target age of Ambercrombie is the pre-adolescent age group, from ages 7 to 16Hollister targets a comparatively older age group, from 14 to 18 years.
Company sizeAmbercrombie is a small part of the A&F groupHollister is the biggest company of the A&F group
Company foundedAmbercrombie was founded before the other subsidiariesHollister was founded after Ambercrombie

What is Abercrombie?

Abercrombie is of the sister companies of the A&F group. It is a part of the American lifestyle retailer, which focuses more on the fashion market of a younger audience, specifically the age group of 7 to 16 years.

The is a much younger age group and thus the products offered are also designed and stylized keeping in mind the fashion trends and design elements of this specific target group.

It was founded in 1998 and it is a comparatively smaller subsidiary of the group. It was designed to be the kiddie version of the company it is based on.

Hence it was designed to produce products with the same quality as the original company, but for a much smaller and younger buyer group.

It was targeted specifically to cater to the age group of 7 to 16 years, and it was also marketed with the tagline “classic cool” and “Ambercrombie kids”.    

Having such a young and uniform age group, the product design and styling is not as varied as the other sister companies of the group.

Nonetheless, the company was able to widen the market spectrum of A&F and allowed it to cover a varied market, catering to the needs of the old as well as the young.

What is Hollister?

Hollister is the biggest subsidiary of the A&F group. It is one the biggest clothing retailer in America and is among the top five clothing brands, focusing and creating products for the teenage market.

It is the biggest competitor of other similar clothing manufacturers, such as Aeropostal, H&M, Gap, and is also one of the highest-grossing companies in the consumer apparel market.

Hollister, similar to its sister companies, makes products for a specific market. The company explicitly focuses on the teen market, specifically the age group of 14 to 18 years.

Thus the products made by Hollister differ a lot from the other products of A&F, as the design details and fashion elements are oriented more towards the younger buyer group.

This gives the parent company a big advantage, as owing to Hollister, it can expand in other sectors of the clothing market, specifically the teen and adolescent groups.

Hollister has been a great success for A&F as the products offered have been a hit in the market, bringing in big sales numbers, ever since its inception in the year 2000. Because of Hollister and its other sister companies, A&F has been able to acquire a huge portion of the clothing market.

Main Difference Between Ambercrombie and Hollister

  1. Ambercrombie is a subsidiary of the American clothing retailer, Ambercrombie and Fitch. Hollister is a sister company of Ambercrombie.
  2. Ambercrombie is older of the two companies, as it was formed in the year 1998. On the other hand, Hollister was formed in the year 2000, which makes it comparatively newer.
  3. Hollister is the biggest of the subsidiaries. It is one of the largest apparel companies in America. Ambercrombie is comparatively smaller and is a sub-division of the A&F group.
  4. Ambercrombie makes products for a specific age group of 7 to 16 years. Hollister has a target buyer group of the age of 14 to 18, which covers a significant portion of the market.
  5. Hollister is very large and has huge competition from other such companies as H&M, Gap and so on. Ambercrombie is comparatively smaller and thus does not have much completion.

Conclusion

Ambercrombie and Fitch is one of the biggest clothing retailers in the world and being established in the year 1892, is also one of the oldest companies in the world. A&F is spread the world over and has headquarters in several countries of the world.

Of the subsidiaries of the company, Hollister is the biggest, and on its own, is one of the biggest apparel companies in America.

Ambercrombie on the other hand is relatively smaller but is a significant part of the group, owing to the varied sector of the market that it covers.

Both the companies cater to different parts of the market, allowing A&F a wide reach in the apparel market and thus produce specific products for the specific target audience.

References

  1. https://journals.sagepub.com/doi/abs/10.1509/jmr.15.0247
  2. https://ideas.repec.org/p/hal/journl/hal-00957177.html
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