MailChimp and ActiveCampaign are two well-known email marketing automation solutions that are considered “best in class.”
ActiveCampaign offers advanced capabilities such as strong automated processes, while MailChimp is a simple-to-use and cost-effective solution for companies of all sizes.
They also both employ gathered data and automation to develop targeted email campaigns to convert more subscribers to clients.
Key Takeaways
- ActiveCampaign focuses on advanced marketing automation, while Mailchimp is primarily an email marketing tool.
- ActiveCampaign offers more comprehensive CRM functionality than Mailchimp.
- Mailchimp provides a more user-friendly interface and ease of use, while ActiveCampaign offers more advanced customization options.
ActiveCampaign vs Mailchimp
The difference between ActiveCampaign and Mailchimp is that ActiveCampaign has a CRM with additional functionalities, whereas Mailchimp is an email list builder. When compared to Mailchimp, ActiveCampaign is less expensive at each tier. Unlike Mailchimp, ActiveCampaign provides dynamic lead scoring. When compared to Mailchimp, ActiveCampaign has more third-party integrations. ActiveCampaign works effectively with Shopify, but Mailchimp and Shopify just had a major feud. To get started, Mailchimp has a free version, but ActiveCampaign just has a free trial.
ActiveCampaign is a solution that is ideal for small-to-medium-sized enterprises that provides a variety of services such as CRM software, sales, and marketing automation.
It’s one of several marketing automation programs created to make marketers’ lives simpler and assist agencies in automating marketing efforts, and it’s highly regarded by many customers who enjoy its versatility.
Mailchimp is an email service provider (ESP) that specializes in email and online marketing for businesses. Mailchimp began as a paid service in 2001 and then switched to a freemium model in 2009 when its user base exploded.
The firm is among the most successful service providers in its field, and its solutions are based on the “Software as a Service” premise (Saas).
Comparison Table
| Parameters of Comparison | ActiveCampaign | Mailchimp |
|---|---|---|
| Interface | Easy to use. | It is a bit complex. |
| Integration with third-party tools | Integrates with more third-party tools. | Compared to ActiveCampaign it integrates with fewer third-party tools. |
| List managing | Have best list managing capabilities. | It can be improved a bit. |
| Automation | Provides the best automation services. | In comparison to ActiveCampaign, it does not have such good services. |
| CRM | Offers more CRM features. | Does not have a CRM. |
What is ActiveCampaign?
It has an easy-to-use dashboard with a ‘Getting Started’ slider and a variety of support resources to help users become more familiar with the software’s functionality.
ActiveCampaign extracts information from users’ data and creates personalized messages based on that information.
Users may construct individualized objectives, consolidate all data, and examine comprehensive reports using its drag-and-drop alliance.
The program also works with a variety of well-known apps such as Shopify and Zoom. Users may establish campaign objectives in ActiveCampaign, such as the number of page views or webinar sign-ups, and then reply based on goal completions.
These objectives assist users in keeping track of aggregated data from other users.
The cost of ActiveCampaign is determined by the number of client contacts and the plan selected. Subscribers can pick from a list of 500 to 10,000 contacts on a sliding scale.
The Lite plan, for example, is accessible if the user has 1,000 or more contacts similarly, the Plus plan, Professional Plan, and Enterprise plan are all available.
ActiveCampaign is an email marketing and autoresponder software that combines email and marketing automation to help users create, manage, and extend their email marketing and autoresponder campaigns.
The templates created by ActiveCampaign are fully mobile responsive. Users can save and reuse content across campaigns with tools like content blocks.
Conditional content lets the users alter the content of an email depending on who the recipient is and what they’ve done. Users can change content once and it will update across all of their campaigns using message variables.
What is Mailchimp?
MailChimp is the world’s most comprehensive email marketing automation portal, automating the creation of compelling email campaigns that are tailored to the needs of individual customers.
MailChimp has a drag-and-drop editor built-in as well as several third-party integrations. It also has a wealth of educational materials.
MailChimp provides an account dashboard that displays information about users’ campaigns, such as who read emails, what individuals visited, community development, campaign involvement, and e-commerce success are just a few examples.
It also contains interactive graphs to aid with data visualization. It also includes interactive graphs to help visualize the data.
Users may also see graphs of nation interaction, subscriber behavior, and other information. Businesses may tailor messages to clients using Mailchimp capabilities based on specific information, such as geolocation or click history.
This shows who is replying to newsletters and who is clicking on which links inside the text. A/B testing and other campaigns let users fine-tune their marketing tactics.
The distribution, tracking, and evaluation of email campaigns are all made easier with the Mailchimp mobile app, which is available for both iOS and Android.
Subscribers can choose from a variety of pre-designed email themes or develop their own. By utilizing their HTML code, users may create a personalized Mailchimp template from the ground up.
The HTML code may also be easily transferred to Mailchimp’s custom builder.
Main Differences Between ActiveCampaign and Mailchimp
- Both of these apps provide consumers with a comprehensive view of their data. MailChimp’s approach is somewhat more user-friendly, whilst ActiveCampaign’s can be tailored to users’ specific marketing and sales objectives.
- MailChimp has over 200 connectors with CRMs, eCommerce systems, and other services. ActiveChimp, on the other hand, has Zapier connectors with over 250 apps.
- The list management capabilities of ActiveCampaign are extremely outstanding. MailChimp does a decent job, but they could certainly make it a bit easier.
- Even though MailChimp bills itself as a “strong marketing automation platform,” its automation capabilities fade in contrast to ActiveCampaign’s automation capabilities.
- MailChimp does not have a CRM, however, ActiveCampaign does.
- https://sc.upt.ro/attachments/article/477/03%20Zarnescu%20Antonia.pdf
- https://books.google.co.in/books?hl=en&lr=&id=5qBTDwAAQBAJ&oi=fnd&pg=PT12&dq=Difference+Between+ActiveCampaign+and+Mailchimp+(&ots=bKffK6XtR8&sig=XxtG_uyFyHNFWG-STXWW9Kv0PeM&redir_esc=y#v=onepage&q=Difference%20Between%20ActiveCampaign%20and%20Mailchimp%20(&f=false
Last Updated : 13 July, 2023
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Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.
