Digital marketing is the required entity to build the brand across the world. The prime weapon digital marketing requires is a captivating video. It is necessary to have scroll stopping videos that attract the attention of the viewers. The high performing videos can create wonders in establishing the brand by driving meaningful messages.
The promotional videos must have solid substance to it. It requires a theme and the theme must synchronize with the current marketing proposition.
A lot of effort must be put by the graphic designers and video makers to make a high performing, result-oriented videos. The voice-over mechanism to match the video is again a vital component of any promotional video too.
There are many applications developed in this technology-driven world that helps to create mind-boggling videos. These videos are often seen on Facebook, youtube, and on any social media where marketing is an add-on factor.
The prominent members of the community in making videos in a quick pace are Animoto and Promo. These two are promotional video creation and edition applications that are used to feature videos on social media platforms.
Animoto and Promo, more or less work on the same area of functionality in making delectable videos. However, there are differences between them which can be observed from the usage point of view.
Animoto vs Promo
The difference between Animoto and Promo is the Price factor, Animoto is far less expensive when compared to Promo, however, Animoto lacks a few of the valuable options required to make an eye-catching video while Promo has many features but all of them require an upgrade which is way too expensive.
Comparison Table Between Animoto and Promo (in Tabular Form)
|Parameter of Comparison||Animoto||Promo|
|In – Stock Templates||Animoto has 50+ storyboard layouts. which can be utilized to make the video.||Promo has numerous in-built templates that can be used to make videos. The templates are categorized as platforms, industry, and occasion, or season. It is easy for the user to select from the categories in which the templates are stored.|
|Video Export||The videos that are made out of Animoto can be easily exported in HD format without any cost.||Video in superior quality can be exported only in upgraded plans which is more expensive.|
|Video Sharing||Animoto offers extensive sharing and publishing of videos.||Promo does not have that option. The video has to be downloaded and it has to be published separately.|
|Price Factor||Animoto is far less expensive.||Promo is expensive and most of the significant tools or templates to be sued to require an upgrade in the plan which is costlier than the other counterparts.|
|In Stock Visuals||Animoto has more than 1 million images for use.||Promo has|
1.4 million still pictures
More than 1.5 lakhs of video clips
And more than 15 million premium visuals.
What is Animoto?
Animoto is a cloud-based video making software that uses the pictures, video clips, and music to integrate into a slideshow video. It also helps produce customized presentations for any project in hand.
Animoto is available on both platforms, desktop, and mobile devices. Animoto is headquartered in San Francisco.
The cinematic artificial intelligence did the trick for Animoto. Founded in the year 2006, the founders used this technique to create captivating videos using limited resources available externally.
It is amazing to turn photos into slide show videos with music in the background. All this could happen with no software knowledge.
Animoto has pre-built storyboards that aides the purpose. The video creation is made simple by choosing the storyboard layout and drop the pictures required for the video and publish it.
It is a very simple way of making customized videos. Animoto gives videos in two formats; landscape and square.
It is incredible to note that, when Animoto launched its Facebook application, whopping 750,000 people signed up in just 3 days. And at least 25,000 people attempted a hand on the tool within the first hour.
The application offers free trials before subscribing. One can make as many videos as possible during the free trial and also post it on their favorite social media platforms without any hassle.
What is Promo?
Promo is a cloud-based application that helps create promotional videos for marketing purposes. Initially, the company appeared as sideshow firm called Slidely and later understood its niche and grabbed the opportunity in the market.
Promo is widely used by people to create video advertisements, social media entertainment videos, product promotional videos, and explainer videos. One platform to create highly attractive videos is Promo.
The inbuilt templates of Promo make the job easy for the video creator. Either one can use it or create his template which can be utilized, yes Promo is flexible.
The in-stock visuals of Promo are huge, it has more than a million video clips and music that can be incorporated in making the video.
The templates are categorized into three types. They are industry, platform, and season.
The user can easily select the option from the categories which makes the video high performing. Moreover, it saves time for the user to select one while the tool itself suggests the best option for the situation.
The videos made out of Promo can be exported in superior HD quality only in upgraded versions of the application. The premium templates are also usable only the plan is upgraded.
Main Differences Between Animoto and Promo
- Animoto and Promo offer captivating videos that can be created in no time. The main difference between Animoto and Promo is the Price factor. Animoto is cheaper than Promo. Further, the features available in Animoto are limited when compared to Promo but using the features in Promo requires the plan to be upgraded and it is also very expensive.
- Videos made out of Animoto can be easily exported as HD quality without any extra cost while Promo basic does not offer this service. For the video to be exported in superior quality, the user must upgrade the plan.
- Animoto offers extensive sharing of videos on social media platforms while the videos created through Promo require the user to download and upload it in every platform individually.
- Animoto has more than 50 storyboard layouts for creating videos while Promo has more than 2500 templates which are categorized into three areas for the ease of use of the user.
- Animoto has more than 1 million in stock pictures which can be utilized in the videos while Promo has a whopping 1.4 million pictures, more than 1.5 lakhs video clips, and more than 15 million premium visuals.
Video making and promotions are the trends for the future. Making a captivating video is one side and making high performing videos at a quick pace is another aspect. The business world wants more and fast.
These web-based applications help the user to create quick paced high performing videos for their business purposes. Animoto is more of a family-oriented video maker while Promo is completely on the promotional front.
The features are available for use, and the price of the tool also determines it. Featuring videos on a social media platform must be in quick succession. These tools help that happen, with the feature of direct export of video to the promotional platforms make Animoto the best while customized features are more with Promo.