Difference Between Backlink and Hyperlink (With Table)

There are many components that we need to remember while writing content online. As a content developer, it is essential to assure a reader that the information they are obtaining holds weight. For this reason, there are a few strategies that we can use. These strategies create a sense of trust between the writer and the reader.

Backlink vs Hyperlink

The difference between Backlink and Hyperlink is that Backlink is a link that is created as a one-way path that links a given website from another website. On the other hand, Hyperlink is just any link used for the navigation of a given website.

Comparison Table Between Backlink and Hyperlink:

Parameters of ComparisonBacklinkHyperlink
PathwayA backlink allows a reader to move from an “outside” website to an individual’s website.This link redirects a reader from an individual’s website to an “outside” website.
FormsA backlink is usually present only in the form of a link between the document or at the end.A hyperlink can be present in the form of a media or link.
RepresentationA backlink is only a reference to another article. A reader can use this for further reading.The addition of a hyperlink is to allow the reader to access quick information without leaving the page.
SEOOn attaining more backlinks, one’s content will receive more exposure.Hyperlinks are added to content only to create streamlined content. It does not have much value when it comes to affecting the algorithm.

What is a Backlink?

A backlink is a crucial component when it comes to creating SEO friendly content. The addition of a link from another article or website to one’s website is known as a backlink. This mention of another website’s link can be seen as an interaction between two websites.

The fact is that the Google algorithm follows specific criteria while selecting content. One of the essential criteria in determining if the content in question is of any value. Backlinks play a significant role in creating a large portion of the deal.

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To increase the number of backlinks to a website, one must follow specific steps:

  1. The most crucial step would be to find the posts that contain sought after ideas. By doing this, one can use the same vision and write a longer and more informative post.
  2. It can also help to create content that is instructional with words like Guide and “How to” and “What.”
  3. The addition of one’s content links to various social media platforms can also increase views coming in.
  4. Another valuable trick to find the links on other websites that are ranking well. This search can be done online using tools like Link search and SEM rush. One can add these high ranking links to content.

Suppose one considers two individuals A and B. A is a freelancer that writes about an event. This article catches the attention of B. B is an employee of a marketing company that is covering the said event. So B writes their article and decides to mention A’s link. Therefore, B’s content is viewed by many people since it has more exposure and sees A’s link. Consequently, one can conclude that A’s post has received a backlink from B. But that begs one question. What is B benefitting from this arrangement?

In addition to receiving information for research, B may also receive many more backlinks from new individuals who are also promoting the event. This, in turn, grants both A and B’s site credibility. This credibility will increase traffic to B and subsequently to A. Therefore, both A and B will emerge winners in this encounter.

What is a Hyperlink?

A Hyperlink is merely a link that is added to a piece of content. Upon clicking this link, the reader will be directed to a webpage containing the required information.

A hyperlink is a set of words, usually in HTML, that are underlined. This link either links to other websites, dictionaries, or glossaries. It is a tool that finds use in helping a reader skim through content quickly and attain specific information. It also has another use in that it allows the reader to access glossaries or references straightforwardly.

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The addition of a hyperlink can be in the form of a picture or other media. This allows a content developer to create content by using other websites or the media posted on other platforms.

There are two types of Hyperlinks. The first type is an internal link that can create a pathway for a reader to travel from one post on a website to another post on the same website.

The latter is an external link that allows a reader to traverse from one website to another website that can be considered as an outsider. Itcan be demonstrated by taking the example of Wikipedia. The links of reference given at the bottom of a page is usually an example of an external link.

Main Differences Between Backlink and Hyperlink

  1. A backlink is used as a reference link of a website on a foreign website. A hyperlink just an HTML reference to navigate a website.
  2. A backlink adds a link to the content to support one’s views with other content. A hyperlink finds use in allowing a reader to research further because using that link. You can reach a website.
  3. A backlink is only a link and denoted as such. A hyperlink can be in the form of blue text or media.
  4. For SEO backed content, it is crucial to attaining backlinks. Hyperlinks do not have such roles.
  5. A strong Backlink increases traffic to your website and is used as a digital marketing strategy. On the other hand, a hyperlink is used to navigate to a given website.


Creating content online requires one to interact with other websites. Only through interaction with other websites can one’s content receive more traffic.

Both Hyperlinks and backlinks possess value in content creation. A hyperlink is a link that can either lead a reader to a post on one’s website or a post on a foreign website. This ability allows a creator to present information in the most convenient way possible.

A Backlink leads a reader from an outside or foreign website to one’s website. This link is an important parameter to measure the quality of one’s content.


  1. https://www.sciencedirect.com/science/article/pii/0169755296000748
  2. https://asistdl.onlinelibrary.wiley.com/doi/abs/10.1002/asi.20503
  3. http://www.webology.org/2005/v2n3/editorial5.html