Difference Between Chipotle and Qdoba

Forget the war of the world; the wars between food is a lot more interesting. And much more drool-worthy, admit it. Nothing can beat the look and taste of a taco lined with tandoori sauce, meat, and vegetables so fresh; you can hear their crunch. Not to forget the feeling of absolute bliss that overtakes every cell in your body when you carry over the bright plastic tray with your name on it. Chipotle and Qdoba are leading Mexican food joints that bring to their customers all food tasty.

Chipotle vs Qdoba

The main difference between Chipotle and Qdoba is that while Chipotle is a much bigger franchise with over 2500 outlets present globally, Qdoba, on the other hand, has over 700 outlets located around the United States and Canada. Chipotle undoubtedly has a more relevant commercial presence, while Qdoba has a loyal string of adventurous customers. 

Chipotle vs Qdoba

Chipotle refers to Chipotle Mexican Grill Inc. This well-known American fast-food chain is critically acclaimed for its tacos and Mission burritos. The first to begin a fast-casual dining establishment, Chipotle was founded in 1993 by Steve Ells. Chipotle employs over 65000 employees and has staked its claim with an astounding number of restaurants across the globe.

Qdoba is often considered to be a competitor of Chipotle, despite the multiple differences present in the functioning and objectives of the two joints. Qdoba was founded in 1995. It is a fast-casual restaurant chain that predominantly functions in the United States and Canada. Qdoba is famous for its customizable menu, making it popular among the more creative eaters.

Comparison Table Between Chipotle and Qdoba

Parameters of ComparisonChipotleQdoba
FoundedChipotle was founded on July 13, 1993.Qdoba began in the year 1995.
FoundersSteve EllsAnthony Miller, and Robert Hauser.
LocationChipotle restaurants can be found in the United States, Canada, the United Kingdom, Germany, and France.Qdoba establishments functions primarily in the United States and Canada.
Brand NameChipotle literally translates into smoked chili.Qdoba is proudly innovated to stand apart from other generic names.
MenuThe menu at Chipotle establishments has a lesser range of options, preferring to serve quality content.By comparison, Qdoba offers its customers a wider range of items.

What is Chipotle?

An American fast-food joint known as Chipotle Mexican Grill Inc is more commonly denoted simply as Chipotle. Chipotle is a popular restaurant chain that majorly specializes in Mexican-themed food items. 

With a quaint menu containing tacos and Mission burritos, Chipotle is a leading franchise that satisfies billions of late-night taco cravings of its customers. Preferred for its simple and straightforward menu, Chipotle has marked its presence across the globe.

With over 2500 outlets placed across a slew of countries, no region in the West has to forgo seeing its favorite Mexican joint. Chipotle employs more than 65000 employees in their restaurants. 

Founded in the year 1993, Chipotle celebrates its birthday on the 13th of July. Steve Ells is the father of Chipotle Inc. 

Chipotle restaurants can be found in the following nations; the United States, Canada, the United Kingdom, Germany, and France.

Stolen from the Nahuatl word for smoked chili peppers, Chipotle literally talks about spicy jalapeño in its name, promising the customers right from the beginning.

Chipotle, a chain of fast-casual establishments for dining trades under CMG, uses it as a ticker symbol on the Stock Exchange Board of New York City.

Often praised for its affordable prices, Chipotle has a compact and direct range of dishes offered. The downside to their pocket-friendly items is the limiting variables factored into their restaurants.

Chipotle has quesadillas, salads, tacos, burritos, and bowls and offers chicken, steak, pork, beef, tofu, and vegetarian options to the customers.

What is Qdoba?

Often pitted as Chipotle’s rival, Qdoba is a parallel Mexican dining joint that has its own set of loyal customers.

Qdoba is officially known as the Qdoba Mexican Eats and spent its initial decade and a half as a Jack in the Box subsidiary. Qdoba specializes in the style of Mexican cuisine and is well-loved for its quirky way of business.

Starting two years after the birth of Chipotle, Qdoba was brought to existence in 1995 under the name Zuma Fresh Mexican Grill and never looked back.

With an impressive 750 joint locations spread across forty-seven states belonging to the United States and Canada, Qdoba has achieved monumental growth.

Headquartered in San Diego, California, its founders include Anthony Miller and Robert Hauser. 

Qdoba has a different approach to its functioning, allowing the customers to mix and match the offered items, creating the food of their choice. 

Thus, Qdoba is frequented by the more adventurous. And due to the experimentation allowed,  Qdoba is slightly pricier than its counterpart.

With a wide range of proffered items, the menu includes tacos, quesadillas, nachos, burritos, and taco salad. As an added bonus, Qdoba doesn’t charge extra for its guacamole. 

Qdoba provides over thirty different ingredients for the people to choose from, standing true to their tagline, “What are you going to love at Qdoba?”

Main Differences Between Chipotle and Qdoba

  1. Chipotle is a Mexican-based fast-casual dining establishment founded in the year 1993. Qdoba was originally founded in Denver and specialized in Mexican cuisine, originating in the year 1995.
  2. Chipotle has a simple and affordable menu. Qdoba is comparatively more expensive.
  3. Chipotle undoubtedly has a more prominent global presence with locations across continents. Qdoba majorly operates in the United States and Canada.
  4. Chipotle does not allow the eaters to customize their orders. Qdoba is known for its menu that allows the customers to pick their preferred ingredients.
  5. Chipotle refers to smoked chili, named for its favorite ingredient, whereas Qdoba is named uniquely after facing a number of legal issues.

Conclusion

If you are stranded on the road with an insatiable craving for all things Mexican and can spot both a Chipotle and Qdoba, close your eyes and pick one. It doesn’t really matter.

Both Chipotle and Qdoba are American-based fast-casual dining establishments that have a special culinary knack for tacos and burritos. 

However, Chipotle and Qdoba have their own quirks that make them popular in their respective cliques.

Chipotle believes in serving its customers quality food in their simple and elegant range of offered dishes. Qdoba provokes the creative side of its customers, making them wear the proverbial chef’s hat by allowing them to pick and choose their ingredients.

References

  1. https://www.emerald.com/insight/content/doi/10.1108/case.kellogg.2021.000055/full/html
  2. https://elibrary.ru/item.asp?id=6389523
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