Difference Between Gumroad and Etsy (With Table)

The online market is expanding globally, leading to the purchase and selling of the items directly from their homes and business outlets. Online e-commerce has made it easier for small business owners to expand their business globally and easily without investing a huge lump sum of money in product marketing. As most of the population of the world is on the internet, it has been a lot easier for business owners to communicate and sell. 

Gumroad vs Etsy 

The difference between Gumroad and Etsy is that the company Gumroad directly deals with the customers and sells their products online to them. Comparatively, on the other hand, the company Etsy deals with vintage items, handmade items, or craft supplies. They buy, sell, and collect the items, which include different home décor items, furniture, toys, jewelry, and many more.

Gumroad is a company founded by two leaders name Sahil Lavingia and Sachin Khanna. The purpose of the website they created was to directly sell the products and services to their customers as a social service. The company was based in San Francisco, United States, which was founded a decade ago from the present that is in 2011.

Etsy is an e-commerce platform that mainly focuses on the selling and buying of vintage, handmade, and craft supplies. The items have vast variety such as jewelry, toys, furniture, home décor products, etc. The firm was created and founded by Robert Kalin, Chris Maguire, Haim Schoppik, and Jared Tarbell. They founded it in the year 2005 and are based in Brooklyn, New York.

Comparison Table Between Gumroad and Etsy

Parameters of ComparisonGumroadEtsy
Founded BySahil Lavingia and Sachin KhannaRobert Kalin, Chris Maguire, Haim Schoppik, and later Jared Tarbell
Founded In 20112005
HeadquartersSan Francisco, California, United StatesBrooklyn, New York
IndustrySelf-publishing, Digital distribution, E-commerce, music, and film platformE-commerce
Category Sells directly to their customersSells buys, and collect vintage and collectible items

What is Gumroad?

Gumroad is a company or firm located in San Francisco, California, United States. The company was founded in late 2010 but came into existence in 2011. There were two founders of the company that is – Sahil Lavingia and Sachin Khanna. The basic aim of the company was to sell their goods and services directly to their customers.

The idea of building Gumroad came into Sahil Lavingia when he wanted to sell his photorealistic icon, which took him considerable time to sell. After this incident, he then built the first iteration of Gumroad in a week.

The Gumroad platform provides many creators such as music artists, authors, comedians, designers, to sell their services and goods directly to the customer. Initially, the fee for the hosting for the site was low compared to other platforms but was then changed and increased accordingly.

Many renowned music artists such as Eminem, David Banner, Wiz Khalifa, Bon Jovi, Sam Hyde have used the platform to sell their products. Despite musicians, many authors and filmmakers have also used the platform to sell through it. For example – Man on Wire, Jesus Camp, Page One: Inside the New York Times, Tim Ferriss, Chris Guillebeau, etc.

What is Etsy?

Etsy or Etsy Inc. is a company or firm whose headquarters is located in Brooklyn, New York, United States. The company or firm was founded by three individuals that is Robert Kalin, Chris Maguire, Haim Schoppik, and later Jared Tarbell came on board. The group launched or founded the company in the year 2005.

Etsy Inc is an American-based e-commerce platform that aims at selling and buying goods online to their customers like others, but the unique feature of the company was they mainly focus on handmade products, vintage items (which must be at least 20 years or more old), and craft supplies. The subcategories for the items were quite vast like- they deal in jewelry, furniture, handbags, men, women, kids’ items and products, toys, art pieces, craft tools, and many more.

They offer the traditional craft open, fair system for their customers to buy products as well as give access to the owner to set personal storefront at a fee of $0.20 on each item. The payment methods for the items are decided by the owners and can be paid via credit cards, debit cards, PayPal, etc.

Main Differences Between Gumroad and Etsy

  1. The Gumroad firm was founded by two people Sahil Lavingia and Sachin Khanna, while on the other hand, the Etsy Incorporation was founded by three people and later Jared Tarbell. 
  2. The Gumroad company was eventually founded in 2010 but came into existent in 2011, while on the other hand, Etsy Inc. was founded back in 2005. 
  3. The headquarter of Gumroad is situated in San Francisco, California, United States, while Etsy Inc. is also an American-based e-commerce company; thus, its headquarters is situated in Brooklyn, New York, United States.
  4. The Gumroad firm/company is self-publishing, music, film, digital distribution, and e-commerce platform, while Etsy Inc. is simply an e-commerce website.
  5. Gumroad majorly deals with the direct selling of products and their services to their customers as social service while comparatively on the other Etsy Inc. deals with the handmade, vintage, and craft supplies, which have vast sub-varieties to choose from such as jewelry, furniture, toys, home décor, art, craft tools, and many more. 

Conclusion

Talking about the evolving global market, there have been a plethora of options for buying and selling goods and services online. To reach the maximum number of customers, everyone is switching towards online marketing, taking help from social media, e-mails, messaging systems. The well-known e-commerce platforms providing services for buying and selling services are – Fiverr, Upwork, Amazon, and many more.

Among them are Gumroad and Etsy, which sell goods and their services to their customers. The main aim of the Gumroad firm was to sell their products directly to customers, which include different types of content like music albums, eBooks, games, tutorials, and many more. Comparatively, Etsy dealt with vintage, craft supplies, handmade, women, kids, men, and many more products.

Though both the companies were founded with a gap of five years, the market they capture was tremendous in their times. Both the companies are located in the United States but in different cities, i.e., Gumroad, located in San Francisco, while Etsy is located in Brooklyn.

References

  1. https://journals.aom.org/doi/abs/10.5465/amp.2015.0111
  2. https://books.google.co.in/books?hl=en&lr=&id=3IdCCwAAQBAJ&oi=fnd&pg=PT2&dq=difference+between+gumroad+and+etsy&ots=Y4UZxrfCM6&sig=LkQvHImDNP8Za1hvpfE2YcgCZ-Y&redir_esc=y#v=onepage&q&f=false
  3. https://www.tandfonline.com/doi/abs/10.1080/08853134.2019.1659741
  4. https://www.theseus.fi/handle/10024/108645
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