Hypermarket vs Supermarket
The difference between a supermarket and a hypermarket is that a supermarket is a relatively smaller store, that offers food and kitchen related supplies, while hypermarkets offer almost everything under the same roof, ranging from food, clothes, electronics etc.
The shopping experience of a customer has evolved over time. The service industry has been occupied by multiple chains of stores and markets that have elevated a persons shopping experience to meet their day-today needs. Shopping today is a phenomenon that not only advertises the products it makes available but also the experience of luxury and comfort it provides.
Customers today, get to choose their shopping experience from a variety of options, each offering its own set of perks. Even though these stores might look alike, they are minutely different from each other.
A supermarket essentially evolved as a dedicated food market place. These were a revolutionized version of the traditional grocery store, as it offered a wider range of food supplies for the global citizen, catering to its diverse needs. Supermarkets, unlike grocery stores, were rarely owned by an individual.
As the market industry started attracting more and more customers, a more refined and bigger version of the supermarket, known as the Hypermarket came int existence. Hypermarkets were like massive supermarkets, that offered bulk items at heavily discounted rates. Hypermarkets offer a huge variety of merchandise.
Comparison Table Between Hypermarket and Supermarket (in Tabular Form)
|Parameter of Comparison||Super Market||Hypermarket|
|Definition||Revolutionized grocery stores that offer one-stop solutions for food supplies and sometimes kitchenware.||They are a combination of departmental stores and supermarkets, that|
|Size||Usually single floored stores with multiple sections.||Massive buildings with an expansive range of products and items.|
|Product Range||Products offered include food supplies and household requirements.||They offer 360-degree solutions including a huge variety of products and services.|
|Influence||They do not influence market rates.||They regulate product prices.|
What is Hypermarket?
Hypermarkets are a combination of supermarkets and departmental stores. Also known as superstores, Hypermarkets specialize in providing a full range of products within one massive store. These stores are usually 2-3 times bigger than a supermarket. Unlike the supermarkets, products at hypermarket are not limited to food and kitchenware. Hypermarkets are a 360-degree solution to all customer needs.
The theory behind a departmental store is to fulfil all customer needs in one shopping trip. Such stores are usually a part of larger chains that sell high volume merchandise at low margins. They function on an extensive aggressive pricing strategy, offering heavily discounted products.
A hypermarket is usually housed in a massive multiple floored building with sections divided for various product types. Services available at hypermarket include food supplies, clothing, hardware, electronics, banking, restaurant, creche facilities.
Hypermarkets have massive footfall, which can easily be converted into more sales. Hypermarkets offer greater purchase power to customers, due to the variety of incentives they offer on each purchase. They also have the ability to pressurize their brand vendors to provide better deals, hence reducing the cost price significantly. This is why hypermarkets can control prices, unlike traditional stores.
Most first-world countries got majorly influenced by the Hypermarket revolution. Some countries like France, are now regulating the spread of such stores for the overall economic viability.
What is Supermarket?
Supermarkets are self-service stores that specialize in providing food and household products. Supermarkets offer a wide range of products including, fresh fruits, dairy and meat. It has reserved sections for packaged food items as well.
Historically the experience of shopping involved a lot of social interaction. A store would house several products that the customer could request for. the shopkeeper would fetch it for the customer and package it according to the customers’ preference. This method of shopping, however, was very slow and labour intensive.
Supermarkets are a more elaborate version of the traditional grocery store system. In addition to the food items, they often offer household items and kitchenware.
Such stores have a large floor space with dedicated sections offering a large variety of items under the same roof. Supermarkets are usually very close to residential spaces for the convenience of customers. The characteristic feature of a traditional supermarket is a large parking space and extended shopping hours. These stores are usually owned by bigger business companies that have multiple chain outlets. They offer a huge variety of products are significantly cheaper rates, typically pushing local groceries out of business.
The main area of business for supermarkets remains food-related items. These stores are criticised for their aggressive pricing strategies and the excessive food waste generated every day.
Main Differences Between Hypermarket and Supermarket
- Supermarkets were introduced as an improved version of grocery stores specializing in food supplies and fresh produce, while hypermarkets are a combination of departmental stores and supermarkets, offering one-stop solutions for a huge variety of day-to-day requirements.
- Supermarkets are single floored stores while Hypermarkets are massive, at least twice the size of a typical supermarket.
- The products available at a supermarket are usually related to food and kitchen supplies while hypermarkets offer a huge variety of products ranging from food, clothing, electronics and services.
- Supermarkets replaced grocery store through lower margin pricing techniques, while hypermarkets offer a huge variety of product, impacting the purchasing power of its customers.
- Supermarkets are located close to residential areas, while Hypermarketis are usually located in suburban spaces since they are very big in size.
- A supermarket can be divided into sub-sections while a hypermarket can be further divided into departmental stores.
A major change that has been noted in the market industry is the collective shit towards providing one-stop solutions to customers. People these days naturally prefer stores that offer everything under the same roof, to avoid hopping in and out of multiple stores.
A supermarket is a dedicated store that offers a variety of food, kitchen and household supplies, while a hypermarket is a blend of departmental stores and supermarkets. It The main difference between a supermarket and a hypermarket is that a supermarket is a relatively smaller store that offers food and kitchen related supplies, while a Hypermarket is a massive structure that provides all kinds of products and services.
Word Cloud for Difference Between Hypermarket and Supermarket
The following is a collection of the most used terms in this article on Hypermarket and Supermarket. This should help in recalling related terms as used in this article at a later stage for you.