Any business revolves around the marketing effectiveness of the team. Marketing creates conversion, conversion creates sales, and sales create revenue, a simple formula. The marketing strategies utilized to create revenue for the company are varied. It requires a lot of diligent practice and execution of innovation.
In this digital world, the options for marketing the products and promoting leads are common. This requires less manual intervention too.
Automation in marketing is the current trend in any sort of business that is come across. Usage of landing pages and creating leads with captivating promotions are in the hands of the marketing personnel as well as the tool.
There are indeed several ways to create a responsive webpage and landing page. There are numerous readymade tools available too.
The businesses want the results to be fast. The conventional methods of using HTML, CSS, and creating a webpage is a one-time affair, what if it requires to be changed every day or every week?
There are many web-based applications available that help people create their customized landing pages for their preferences. The best part is, there is no need for any software knowledge to do that.
The prominent names of the tools that come to picture when talked about landing page and conversion of sales are Leadpages and ClickFunnels. They both are amazing in their contexts, however, they have their technical differences.
Leadpages vs ClickFunnels
The difference between Leadpages and ClickFunnels is that Leadpages help creates captivating landing pages for promotional purposes while ClickFunnels has an entire package of web pages that creates automated funnels for the sales to happen.
Comparison Table Between Leadpages and ClickFunnels (in Tabular Form)
|Parameter of Comparison||Leadpages||ClickFunnels|
|Main Functionality||Leadpages help create captivating Landing Pages to generate leads.||ClickFunnels’ landing page creation is just a part of the package it offers. It not only creates the landing pages but also creates connected webpages to nurture the leads.|
|Email Marketing||Leadpages help run an email marketing campaign to generate leads.||ClickFunnels not only run the email marketing campaign but also track and manage the conversions by operating and managing the membership websites.|
|Pre-built applications||Leadpages is an amazing landing page creating a tool that has pre-built templates and images that can be used. The landing page templates are often suggested for usage.||ClickFunnels not only offers the pre-built templates and images for the landing page but also has a prebuilt sales funnel model which is suggested automatically from the library of funnels based on the goal of the campaign.|
|Website Creation||Leadpages help create a landing page, it can also help create a customized web page name when connected to Wordpress plugin. But Leadpages cannot create a website.||ClickFunnels is a versatile tool where webpages can be captivatingly created and can help create a customized website name.|
|Trigger Based Responses||Leadpages help generate leads and the data can be procured at the backend.||ClickFunnels not only generates leads, but it can also be set up to send messages to the respective customer based on the response given to the webpage or the landing page. This helps to nurture and convert the customer from scratch.|
What is Leadpages?
Leadpages is a landing page creating a tool that helps to create high – converting landing pages without having any software knowledge. Leadpages is well known for its landing [age builder’s performance.
Leadpages is an easy to use software which has 130 and more free templates which can be used to make the landing page. It is an all easy drag and drop option is the best part.
Leadpages have free templates as well as premium paid templates for use too. Leadpages is apt for creating a landing page for any marketing campaign, it can be integrated with email marketing service, webinar tool, CRM, payment gateway, and much more.
Leadpages is considered to be the best tool for beginners to design landing pages. It is not only about creating a landing page, but Leadpages also helps create the entire website.
The landing page editor of Leadpages is comfortable to use, however, the customization options are pretty limited. Of course, Leadpages has the maximum widget options that can be used in the landing pages to improve conversion rates.
Leadpages is well known for creating responsive landing pages. The mobile version of the landing page can also be customized using specific templates to avoid traffic.
The responsive design controls are automated, and it can never be manually altered.
What is ClickFunnels?
ClickFunnels is a tool that helps to create landing pages and sales funnels. The features that ClickFunnels is far beyond Leadpages for its versatility of giving more to the user.
ClickFunnels offer a wide range of sales funnels for usage. This makes the ClickFunnels tool not only be a landing page creator but also maintains the leads that are generated in a defined way.
The landing page creation is a part of the funnel creation in ClickFunnels. It offers complete website hosting with the customized name of the website.
The landing page editor has many defined easy and powerful drag and drops templates. The professional themes and templates offered by ClickFunnels make it more advanced.
ClickFunnels has a wide range of integration with other applications like Mailchimp, AWeber, Drip, etc. Shopping cart software can also be integrated with ClickFunnels.
ClickFunnels, not just a landing page creator, helps register a custom domain for the user. Additionally, WordPress plugin can help display the sales funnels on the blog created as well.
The email-autoresponder feature is an amazing asset to any marketing campaign. As it is seen, ClickFunnels can also create an email marketing campaign and once it is completed, the auto-trigger option shall keep sending emails to the customers who responded to the specific information on the webpage.
Main Differences Between Leadpages and ClickFunnels
- The main difference between Leadpages and ClickFunnels is, the Leadpages is just a landing page creator which helps to create captivating webpages. ClickFunnels is a package, it not only creates landing pages but also creates sales funnels to manage and nurture the leads.
- Leadpages help running an e-mail marketing campaign and so does ClickFunnels. Leadpages, help in generating the leads alone whereas ClickFunnels not only generate leads but also works on the leads by operating and managing the membership websites.
- Leadpages cannot help create a website not does it have a customized domain creation option whereas ClickFunnel is a bundle of a tool that helps create websites and also can help with setting up a customized domain name as per the user’s choice.
- The Pre-built library applications of Leadpages can offer pre-built templates for landing page creation. ClickFunnels can offer the pre-built templates as well as pre-built sales funnels which are smartly suggested while creating a webpage.
- Leadpages’ task is over by generating the leads, nowhere it can respond to the customer further the action is taken while ClickFunnels is named for auto-trigger options where it responds to customers as a message, email in timely intervals as a part of sales nurturing task.
Marketing requires a 360-degree control and action. There cannot be any loose ends. If there is one, then the company is losing a potential customer. Leadpages or ClickFunnels is the best in the industry for landing page creation.
But is that all enough? is it all over once the leads are generated. As such it is the first step, the task after the generation is huge. It needs automated support too. ClickFunnels offer that to an extent but Leadpages do not.
It is to be noted that, it completely depends on the user as to what is wanted. Only if a simple landing page is required then there is no need for ClickFunnels. If there is an advanced set of tasks to be done, then there is no other option than the ClickFunnels.
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