Difference Between Leadpages and Instapage

Marketing automation is the current trend for any business. The options for a marketing campaign to happen with minimal manual intervention is most sought by any company.

Successful Marketing equals Greater revenue. Usage of landing pages to get the desired response is any marketing campaigns’ wish.

There are several ways to create a responsive landing page. A complete Information Technology team can spend hours designing these with contemporary software knowledge.

The traditional way of creating webpages with the knowledge of HTML, CSS is all gone with the wind. Today’s businesses want the results fast, the technology must assist the campaign to bring the results faster.

There are many web-based applications available that help people create their customized landing pages for their preferences. The best part is, there is no need for any software knowledge to do that.

The two most prominent web-based landing page creating tools that help in creating high-converting landing pages are Leadpages and Instapage. These two are the easiest ways to create and test new landing pages.

Leadpages vs Instapage

The main difference between Leadpages and Instapage is the Mobile version of the landing page, Leadpages provides templates which are responsive in mobile phones but Instapage offers AMP+ Thor Render Engine that comprehensively provides a speed boost to any template chosen.

Leadpages vs Instapage

Leadpages and Instapage are user-friendly landing page creator tools that have many things in common, however, there are a few aspects which they differ from.


Comparison Table Between Leadpages and Instapage (in Tabular Form)

Parameter of ComparisonLeadpagesInstapage
Landing Page Builder PerformanceLeadpages helps with smooth functionality even after using many design templates and designs.Instapage landing page builder is a bit heavier when many designs and templates are used, the performance can suffer.
Landing Page EditorLeadpages has limited customization options for page layout and style.Instapage has the best customized high-end editor which offers a wide range of options to change page layout and style. It can help with separate edits for different devices.
Free TemplatesLeadpages at the moment offers close to 130 free templatesInstapage has the maximum free templates when compared to Leadpages. The count is going beyond 200
WidgetsLeadpages has a wide variety of widgets for use.Instapage has limited when compared to Leadpages
PriceLeadpages has 3 price plans based on monthly and annually.Instapage has 2 price plans, one is annual while the other is customizable as per the user’s choice.


What is Leadpages?

Leadpages is a landing page creating a tool that helps to create high – converting landing pages without having any software knowledge. Leadpages is well known for its landing [age builder’s performance.

Leadpages is an easy to use software which has 130 and more free templates which can be used to make the landing page. It is an all easy drag and drop option is the best part.

Leadpages have free templates as well as premium paid templates for use too.

Leadpages is apt for creating a landing page for any marketing campaign, it can be integrated with email marketing service, webinar tool, CRM, payment gateway, and much more.

Leadpages is considered to be the best tool for beginners to design landing pages. It is not only about creating a landing page, but Leadpages also helps create the entire website.

The landing page editor of Leadpages is comfortable to use, however, the customization options are pretty limited. Of course, Leadpages has the maximum widget options that can be used in the landing pages to improve conversion rates.

Leadpages is well known for creating responsive landing pages. The mobile version of the landing page can also be customized using specific templates to avoid traffic.

The responsive design controls are automated, and it can never be manually altered.


What is Instapage?

Instapage is a landing page creating a tool that also helps in creating high converting landing pages to improve conversion rate through a marketing campaign. Instapage is quite versatile in certain features than the other landing page creating tools.

The landing page editor of Instapage is very easy to use, unlike the Leadpages, it does not have any grid to be formed to add designs, it is pretty easy to drag and drop designs where ever the user wants to.

The free templates offered in the Instapage landing page builder is worth to be mentioned. Instapage has the maximum number of free templates and also provides templates that are paid.

Instapage has its dedicated Wordpress Plugin, it enables to create landing pages with customized URLs. Instapage is well known for incorporating analytics in the landing page third party analytics services can also be linked with it.

The landing page editor of Instapage is incredible, it offers a lot of customizable options to make the landing page a high-converting one.

Instapage offers AMP+ Thor render engine which enables the mobile devices to perform the best as it is available in the desktop version.

Instapage is considered versatile for the users for its landing page editor. It is best suited for both beginners as well as experienced users.


Main Differences Between Leadpages and Instapage

  1. Both these tools are powerful in terms of landing page creation. They have many similarities in the functionality, however, the differences cannot be ignored. The main difference between Leadpages and Instapage is the performance of the landing page in the mobile devices. Leadpages provide a few templates which can avoid traffic in the mobile devices, while Instapage sets up an AMP+ Thor render engine which enhances the performance with the usage of any template.
  2. Leadpages have limited options for customization for the landing page editor when compared to Instapage.
  3. Leadpages has limited free templates when compared to Instapage.
  4. Leadpages has a wide variety of widgets but Instapage has limited widgets.
  5. While Leadpages is the best for beginners, Instapage is good for both beginners and experienced professionals.



Both the tool amounts for greater similarities. The creation of a landing page made easy by these two tools. Leadpages shows its advantage in the performance of landing page builder while Instapage is the best in customization of the landing page.

The landing page decides the result of the marketing campaign before even it is launched. These two tools offer great support in creating a well-balanced and result in oriented landing pages.

They both have few differences; however, it is completely on the user experience it matters as to which one to use. Use the best to create a whole new memorandum for the business.

Key Differences Between Leadpages and Instapage (PDF Format)

Download the key differences in .PDF format, to read or print them later:

Difference Between Leadpages and Instapage



  1. https://www.leadpages.net/product
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