Marketing automation is the current trend for any business. The option for a marketing campaign to happen with minimal manual intervention is most sought by any company.
Successful Marketing equals Greater revenue. Using landing pages to get the desired response is any marketing campaign’s wish.
There are several ways to create a responsive landing page. A complete Information Technology team can spend hours designing these with current software knowledge.
The traditional way of creating webpages with the knowledge of HTML and CSS is all gone with the wind. Today’s businesses want results fast; technology must assist the campaign to achieve results faster.
Many web-based applications are available that help people create customized landing pages for their preferences. The best part is there is no need for any software knowledge to do that.
The two most prominent web-based landing page-creating tools that help in creating high-converting landing pages are Leadpages and Instapage. These two are the easiest ways to develop and test new landing pages.
Leadpages vs Instapage
The difference between Leadpages and Instapage is the Mobile version of the landing page, Leadpages provides templates which are responsive on mobile phones, but Instapage offers AMP+ Thor Render Engine that comprehensively provides a speed boost to any template chosen.
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Leadpages and Instapage are user-friendly landing page creator tools that have many things in common. However, there are a few aspects which they differ from.
Comparison Table
| Parameter of Comparison | Leadpages | Instapage |
|---|---|---|
| Landing Page Builder Performance | Leadpages helps with smooth functionality even after using many design templates and designs. | Instapage landing page builder is a bit heavier. When many designs and templates are used, the performance can suffer. |
| Landing Page Editor | Leadpages has limited customization options for page layout and style. | Instapage has the best customized high-end editor, which offers a wide range of options to change the page layout and style. It can help with separate edits for different devices. |
| Free Templates | Leadpages, at the moment, offers close to 130 free templates | Instapage has the maximum free templates when compared to Leadpages. The count is going beyond 200 |
| Widgets | Leadpages has a wide variety of devices for use. | Instapage has limited when compared to Leadpages |
| Price | Leadpages has three price plans based on monthly and annual. | Instapage has two price plans; one is annual, while the other is customizable as per the user’s choice. |
What is Leadpages?
Leadpages is a landing page-creating tool that helps to develop high-converting landing pages without having any software knowledge. Leadpages is well known for its landing [age builder’s performance.
Leadpages is an easy-to-use software which has 130 and more free templates which can be used to make the landing page. It is an all-easy drag-and-drop option is the best part.
Leadpages have free templates as well as premium paid templates for use too.
Leadpages is apt for creating a landing page for any marketing campaign; it can be integrated with email marketing services, webinar tools, CRM, payment gateway, and much more.
Leadpages is considered to be the best tool for beginners to design landing pages. It is not only about creating a landing page but Leadpages also helps create the entire website.
The landing page editor of Leadpages is comfortable to use. However, the customization options are pretty limited. Of course, Leadpages has the maximum widget options that can be used in the landing pages to improve conversion rates.
Leadpages is well known for creating responsive landing pages. The mobile version of the landing page can also be customized using specific templates to avoid traffic.
The responsive design controls are automated and can never be manually altered.
What is Instapage?
Instapage is a landing page-creating tool that also helps create high-converting landing pages to improve conversion rate through a marketing campaign. Instapage is quite versatile in certain features than the other landing page-creating tools.
The landing page editor of Instapage is straightforward to use; unlike the Leadpages, it does not have any grid to be formed to add designs; it is pretty easy to drag and drop plans where ever the user wants to.
The free templates offered in the Instapage landing page builder are worth to be mentioned. Instapage has the maximum number of free templates and provides paid templates.
Instapage has its dedicated Wordpress Plugin, which enables to the creation of landing pages with customized URLs. Instapage is well known for incorporating analytics in the landing page. Third-party analytics services can also be linked with it.
The landing page editor of Instapage is incredible; it offers a lot of customizable options to make the landing page a high-converting one.
Instapage offers an AMP+ Thor render engine, which enables mobile devices to perform the best as it is available in the desktop version.
Instapage is considered versatile for users of its landing page editor. It is best suited for both beginners as well as experienced users.
Main Differences Between Leadpages and Instapage
- Both these tools are powerful in terms of landing page creation. They have many similarities in functionality; however, the differences cannot be ignored. The main difference between Leadpages and Instapage is the landing page’s performance on mobile devices. Leadpages provide a few templates that can avoid traffic on mobile devices, while Instapage sets up an AMP+ Thor render engine which enhances the performance of any template.
- Leadpages have limited options for customization for the landing page editor when compared to Instapage.
- Leadpages has limited free templates when compared to Instapage.
- Leadpages has a wide variety of widgets, but Instapage has limited widgets.
- While Leadpages is the best for beginners, Instapage is suitable for both beginners and experienced professionals.
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Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.
