Digitalization has taken place over the last decade and now is growing successfully in our lives. The number of online businesses is also increasing every day. Every company has opted for digital mediums wherever required. Online marketing is one of the major marketing sources of marketing nowadays.
Some of the key elements in internet marketing include search engine optimization, web design, social media marketing, blogging, content marketing, e-mail marketing, pay-per-click advertising, etc. Search engine optimization is used to direct the website traffic on the search engine towards a specific web page. Mangools and SE Ranking both provide SEO tools and helps with it.
Mangools vs SE Ranking
The difference between Mangools and SE Ranking is that Mangools offer basic SEO tools like keyword finder, SERP checker, and site profiling. SE Ranking includes all the basic tools for SEO and also includes functions like auditing, link management, and data integration. Both also differ in their subscription plans and discounts offered by them.
Mangools is a search engine optimization company founded by Peter Hrbáčik in 2014. The company is located in Slovakia, a country in Central Europe. It offers a free trial of 10 days. Mangools offers plans monthly and annually. It is suited for bloggers, freelancers, affiliate marketers, SEO agencies, marketing agencies, and small businesses.
SE Ranking is an SEO software that provides SEO tools and other auditing and management features. It was founded in 2012 and now offers a 14-day free trial to its users. The company also offers discounts for users annually and 3-month payments. It is used by people who are pro at SEO, marketing, and SEO agencies.
Comparison Table Between Mangools and SE Ranking
|Parameters of Comparison||Mangools||SE Ranking|
|Meaning||SEO company providing SEO tools.||SEO software providing company.|
|Free trial||10 days free trial||14 days free trial|
|Paid plans||It has an annual plan and 3-month plans.||Monthly and annuals plan available. In the case of 3-months, 6-months, 9-months, and 12-months, discounts are available.|
|Features||Keyword finder, SERP checker, SERP watcher, link miner, and site profiler.||Audit management, backlink management, keyword research and rank tracking, competitive analysis, link management.|
What is Mangools?
Mangools was started in the year 2014 in Slovakia by Peter Hrbáčik. The first element to be launched was the KW Finder, whose first version came out in 2015, and the second version came out in 2016. In the second year, additions were made, including the SERP checker, and the company opted for full digital mode. Two new elements, the backlink tool and SEO browser extension, were added in the year 2018.
Mangools has five major tools:
- KW Finder-It was the first feature and is a keyword tool. It helps the company to generate keywords that are beneficial for business.
- SERP Checker- It helps the check the traffic of a specific google page. One can also check contents from their page and contents from a google page.
- SERP Watcher- It helps to check the ranking of the keywords on the search engine. One can also categorize useful words using this feature.
- Link Miner- It has the basic function of a backlink checker. It uses Majestic SEO API as a link index. It also has a special feature called ‘website preview’.
- Site profiler- It helps in gathering the pre-integrated data, which helps the other features of the Mangools to run properly.
It also offers many free learning tools and has a great user interface. The design is user-friendly, and it is very easy to use. The company has a mango as its logo, and the tagline of the company is “Juicy SEO Tools you will Love”.
What is SE Ranking?
SE ranking is an SEO software that offers various online SEO tools to different kinds of online marketing projects. It is mostly used by SEO specialists, SEO agencies, and small businesses. The software provides different tools for keyword research and tracking the position or keyword. The other features of SE Ranking include social media auto-posting, SERP Tracker, monitoring changes in a page, and monitoring SEO potential. The subscription varies according to the requirement of access to the function.
SE Ranking was founded in 2012 and had its headquarters located in Palo Alto, CA. One of the features of SE Ranking is- SERP rank tracking, which helps in the rank tracking of the keywords. White label, which helps in SEO reporting. Site Audits which helps in SEO audits, backlink monitoring, and Link building, helps in maintaining the off-page SEO. The long-tail keyword features help in the keyword research.
Various industries using SE Ranking are marketing and advertising, computer software, internet, online media, and Information technology and services. It is one of the best software in the category of Link Management Tools Software. It offers a free trial of 14 days. SE Ranking also helps in localization Automation, google analytics integration, and competitive analysis.
Main Differences Between Mangools and SE Ranking
- Mangools have only basic keywords have SEO features, while SE Ranking has those basic features along with complex features of auditing and link management.
- Mangools was launched in 2014, while SE Ranking was launched in 2012.
- Mangools offers a 10-day free trial, while SE Ranking offers a 14-day free trial.
- SE Ranking gives discounts on long-term subscriptions while the Mangools do not.
- SE Ranking has the feature of link management and is one of the best software for it. Mangools lack this feature.
Both of the SEO tools have great insights and are very specialized and accurate with their features. The scalability and applicability of both of the tools have been excellent and are currently used in many fields of online marketing and other domains. SE Ranking has additional and more complex features than those provided by Mangools.
Subscription plans of SE Ranking are much better than that of Mangools. Mangools are most used by beginners, while SE Ranking is preferred by individuals pro at SEO. Both provide SEO tools and differ in functioning and features offered by them.