Product Orientation vs Market Orientation: Difference and Comparison

The Company’s profits and losses are mainly depending on marketing skills. Many Companies manifest an interest in individuals who can speak and convince the customers and gives profit to the Company.

Key Takeaways

  1. A product orientation is a business strategy that focuses on creating and improving products, while market orientation is a business strategy that focuses on understanding and meeting customer needs.
  2. Product orientation assumes that if the product is good enough, customers will buy it, while market orientation focuses on creating products that meet customer needs and preferences.
  3. A product orientation is inward-looking, while a market orientation is outward-looking and focused on the external environment.

Product Orientation vs. Market Orientation

Product orientation focuses mainly on the creation or making of products. It also includes product improvement. High quality products are manufactured by companies in product orientation. The main focus of market orientation is to understand the needs or requirements of the customers. Market orientation is a culture related to business.

Product Orientation vs Market Orientation

An individual can acquire skills in Orientation that helps to keep in a good position. Several Companies require the Orienteers for profits in their products. Product Orientation is one kind of orientation where the companies initially focus on Product quality alone.

On the Other hand, Market Orientation mainly focuses on business proposals to increase profits. Market Orientation Comprehends the perspectives like market intelligence, culture-based behavior, customer orientation, and strategic purpose.

/10

Business Quiz

Test your knowledge about topics related to business

1 / 10

A Company is called an artificial person because _________.

2 / 10

In case of death or insolvency of a partner the firm is?

3 / 10

In order to gain a competitive edge on the competition, some companies focus on:

4 / 10

Shares traded through stock exchanges are called __________.

5 / 10

Which of the following speculators expect fall in the prices of securities in the near future?

6 / 10

Economic activities are related to ___________.

7 / 10

In business, stakeholders are defined as:

8 / 10

Over-capitalization results from __________.

9 / 10

Planning and control are _________ functions of an office.

10 / 10

Modular furniture __________.

Your score is

0%

Comparison Table

Parameters of ComparisonProduct OrientationMarket Orientation
MeaningProduct Orientation is one of the adaptations where companies focus on products.Market Orientation allows focusing on business purposes.
InitiationProduction Orientation started in the middle of 1950 when the products were in a limited stage.Market Orientation started in 1990 to get profits in business.
FocusIn Product Orientation, Companies manufacture quality and rate-fixing products that an individual can compare with other products.Companies focus on design. Market Orientation directly moves to the customer’s needs to give the products.
CultureIt is a quality and rate fixing of product culture.        It Is a business culture.  
CompaniesCompanies like Gillette, Coco-Cola, Travis Perkins, and many others follow the product Orientation.Companies like Amazon, Starbucks Coffee, Singapore Airlines, and others come under Market Orientation.  

What is Product Orientation?

In the mid of 1950, during the Capitalism period, product orientation took place while the products were in limited stock. Product Orientation is one of the kinds of Orientation where the companies initially focus on Product quality alone.

Production Orientation started in the middle of 1950. Companies like Gillette, Coca-Cola, and Travel Perkins are some of the companies that go through Product Orientation. Several companies in the world check the product before releasing it.

A Company can gain profits based on the customer’s reviews of the product’s quality. In the present World, online reviews of customers can increase the Company’s status.

product orientation

What is Market Orientation?

There are 4 kinds of Orientations, and Market Orientation is one of the kinds. Market Orientation is the business type orientation where companies prefer the customer’s satisfaction.

It Is a business culture Orientation that focuses on people’s satisfaction. Companies that follow Market Orientation are Amazon, Starbucks Coffee, Singapore Airlines, and many others.

Market Orientation Comprehends the perspectives like market intelligence, culture-based behavior, customer orientation, and strategic purpose.

market orientation

Main Differences Between Product Orientation and Market Orientation     

  1. Both Production Orientation and Market Orientation had some similarities. But, companies like Gillette, Coca-Cola, and Travis Perkins come under Product Orientation, where Companies like Amazon, Starbucks Coffee, Singapore Airlines, and many others come under Market Orientation.
  2. Product Orientation follows quality and rate fixing of product culture. On the other hand, Market Orientation is a business culture.
References
  1. https://www.jstor.org/stable/41064950
  2. https://www.sciencedirect.com/science/article/pii/0148296395000518
  3. https://www.ingentaconnect.com/content/westburn/tmr/2006/00000006/00000001/art00003

One request?

I’ve put so much effort writing this blog post to provide value to you. It’ll be very helpful for me, if you consider sharing it on social media or with your friends/family. SHARING IS ♥️

Want to save this article for later? Click the heart in the bottom right corner to save to your own articles box!

Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.