Difference Between Product Orientation and Market Orientation

The Companies profits and losses are mainly depending on marketing skills. Many Companies manifests an interest in the individuals who can speak and convince the customers and gives profit to the Company.

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Test your knowledge about topics related to business

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Wages and taxes that a company pays are examples of:

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The management of the company is entrusted to __________.

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_________ is an important consideration for setting up an office.

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Which country's currency is called the Baht?

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Productivity means how much was done compared to what it took to do it.

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The method of evaluating the efficiency of workers is termed as _________.

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Which of the following countries are part of the WTO?

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In order to gain a competitive edge on the competition, some companies focus on:

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A building jointly owned is called office________.

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Who is the servant of the firm with a share in the profits?

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Product Orientation vs Market Orientation

The difference between Product Orientation and Market Orientation is that Product Orientation is the adaptation where the Companies centres on the quality of products. In contrast, Market Orientation mainly focuses on the business purposes to increase profits. There are 4 kinds of Orientations where Market Orientation and Product Orientation includes.

Product Orientation vs Market Orientation

An individual can acquire skills in Orientation that helps to keep in a good position. Several Companies requires the Orienteers for profits in their products. A Product Orientation is one of the kinds of orientations where the companies initially focus on Product quality alone.

On the Other hand, Market Orientation mainly focuses on business proposals to increase profits. Market Orientation Comprehends the perspectives like market intelligence, culture-based behaviour, customer orientation and strategic purpose.

Comparison Table

Parameters of ComparisonProduct OrientationMarket Orientation
MeaningProduct Orientation is one of the adaptations where companies focus on products.Market Orientation allows focusing on business purposes.
InitiationProduction Orientation started in the middle, 1950 when the products are in a limited stage.Market Orientation had started in 1990 to get profits in business.
FocusIn Product Orientation, Companies manufacture the quality and rate fixing products that an individual can compare with other products.Companies focus on the design. Market Orientation directly moves to the customer needs to give the products.
CultureIt is a quality and rate fixing of products culture.        It Is a business culture.  
CompaniesCompanies like Gillette, Coco-Cola, Travis Perkins and many others follow the product Orientation.Companies like Amazon, Starbucks Coffee, Singapore Airlines and many others come under Market Orientation.  

What is Product Orientation?

In the mid of 1950, during the Capitalism period, the product orientation takes place while the products are in limited stock. Product Orientation is one of the kinds of Orientations where the companies initially focus on Product quality alone.

Production Orientation started in the middle of 1950. Companies like Gillette, Coco-Cola, Travel Perkins are some of the companies that go through Product Orientation. Several companies in the world check the product before releasing it.

A Company can gain profits based on the reviews given by the customer on the quality of the product. In the present World, online reviews of the customers can increase the Companies status.

product orientation

What is Market Orientation?

There are 4 kinds of Orientations where Market Orientation is one of the kinds. Market Orientation is the business type orientation where companies prefer the customer’s satisfaction.

It Is a business culture Orientation that focuses on people satisfaction. Companies that follow Market Orientation are Amazon, Starbucks Coffee, Singapore Airlines and, many others.

Market Orientation Comprehends the perspectives like market intelligence, culture-based behaviour, customer orientation and strategic purpose.

market orientation

Main Differences Between Product Orientation and Market Orientation     

  1. Both Production Orientation and Market Orientation had some similarities. But, companies like Gillette, Coco-Cola, Travis Perkins comes under Product Orientation, where Companies like Amazon, Starbucks Coffee, Singapore Airlines and many others comes under Market Orientation.
  2. Product Orientation follows quality and rate fixing of products culture. On the other hand, Market Orientation is a business culture.

References

  1. https://www.jstor.org/stable/41064950
  2. https://www.sciencedirect.com/science/article/pii/0148296395000518
  3. https://www.ingentaconnect.com/content/westburn/tmr/2006/00000006/00000001/art00003

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