Difference Between Sephora and Ulta (With Table)

There are numerous cosmetic stores present all over the world with unique collections of their own. These products range from skincare, haircare, fragrance, etc. that are available in luxurious as well as affordable brands. Sephora and Ulta are two huge cosmetic chains that are primarily spread in the United States of America.

Sephora vs Ulta

The difference between Sephora and Ulta is that at Sephora, customers can only find luxurious products of all kinds, but at Ulta, Customers will find themselves amongst a range of products that are affordable as well as luxurious. While Sephora is a lot more popular and has its stores worldwide, Ulta is just spread in the United States of America.

Sephora is a chain of cosmetic stores that was launche4d in 1969 at Limoges, France, and gradually took over the cosmetic stores industry. People can find a wide range of luxurious cosmetic products at Sephora at excellent prices and assured brand quality. At present, Sephora has over 2,400 stores present in 34 countries.

Ulta came into the business over 20 years later than Sephora but has been a great competitor since then. It was launched in the year 1990. It was a dream project of Richard E. George. The main motive of Ulta was to provide people with products of all price range. Therefore, people can find all cosmetics over here at affordable prices and even the luxurious collection.

Comparison Table Between Sephora and Ulta

Parameters of ComparisonSephoraUlta
LaunchSephora was launched in the year 1969 at Limoges, France.Ulta Was launched by Richard E. George in the year 1990. 
OfficeThe head office of Sephora is in Paris, France.The head office of Ulta is in Bolingbrook, Illinois, United States of America.
BrandsThe Brands that come under Sephora are NARS Cosmetics, Make Up For Ever, Lancome Cosmetics, Benefit Cosmetics, etc.The Brands that come under Ulta are the ones that include hair care, skincare, makeup, fragrance, and nail products.
PresenceCurrently, Sephora has over 2,400 outlets in 34 countries around the world.Ulta has over 1200 stores in 49 states of the United States.
ProductsIn Sephora, people can find a great collection of luxury cosmetics and other luxurious items.In Ulta, All products ranging from affordable to luxurious are available.

What is Sephora?

When it comes to cosmetics, Sephora is a well-known name. It was launched in 1969 by Dominique Mandonnaud. Shivpur has its head office at the centre of fashion in Paris, France. People have immense affection towards Sephora, and it has led to its tremendous popularity in over 34 countries with 2400 outlets.

There are a lot of brands that come under Sephora, and not to mention all these brands are pretty luxurious. Some of these brands are Urban Decay, First Aid Beauty, Make Up For Ever Anastasia Beverly Hills, NARS cosmetics, Too Faced cosmetics, and Lancome cosmetics. All products ranging from skincare, haircare, makeup, fragrance, and other such cosmetics are available at Sephora with a surety of brand quality and great prices.

Sephora has always aimed to make its customers available with the most luxurious and the best quality products available in the cosmetic market. They deal with the top brands, some of which are also owned by celebrities and prominent business people. The high prices are compensated by the quality of products that are sold at Sephora. It is a rare occurrence that a customer has been unhappy with the services provided over here, which makes them come back again and again.

What is Ulta?

Ulta payment business over 20 years after the launch of Sephora. It was launched in 1988 was already fit for starting in 1989, but due to some circumstances, it was officially launched later on. Richard E. George was the founder of Ulta, and it has its main office in Bolingbrook, Illinois, United States of America.

Ulta came as the long lost hero of people who couldn’t afford expensive luxurious brands. It has products ranging from cheap and affordable to expensive and luxurious. The collection at Ulta has such a great variety that it fits all kinds of customers. Whether someone is on a low budget and wants to buy products of low prices or someone looking for the best quality product, Ulta has it all.

It is a widely laughed chain of cosmetic stores that has around 500 brands with a collection of over 20,000 products. The presence is in over 49 states in America and is the best Steel detailer of the United States of America with 1200 stores giving a commendable competition to Sephora.

Main Differences Between Sephora and Ulta 

  1. Sephora was launched in 1969 in Paris, France, while Ulta was established 20 years later in 1990.
  2. The main office of Sephora is in Paris, France, while the head office of Ulta is in Bolingbrook, Illinois, United States of America.
  3. Sephora has a collection of 300 brands with 17000 products, whereas Ulta has a collection of 500 brands with 20,000 products.
  4. Sephora has over 2,400 stores spread in 34 countries worldwide, while Ulta has 1200 stores in 49 United States of America.
  5. While in Sephora, people can only find luxurious items, Ulta, on the other hand, has a wide range of luxury and affordable products.


While cosmetics customers are endless since everyone requires it, people are very selective in this. There are many brands from cheap to expensive with their quality and range of products. Sephora has an astonishing collection of the most luxurious brands with various products, and it spread over the world. They have fragrance, skincare products, hair care products, makeup and many more things at their stores. On the other hand, Ulta is just the same as Sephora but stands out when it comes to the prices of products. People can find luxurious products over here and also a long chain of affordable products too. And so the customers who are a bit tight on a budget can find Ulta a better option for buying their cosmetics.


  1. http://db.koreascholar.com/article?code=350811
  2. https://www.sciencedirect.com/science/article/pii/S0969698920313096

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