Social Media is no less than a powerful weapon in today’s world. It is a computer-based technology that makes sharing of thoughts and ideas super easy through the building of communities and virtual networks worldwide.
Social media has grown drastically in recent years. There are more than 3 billion people in the world today who use social media.
People prefer social media for business and advertising also. Social media users are millennials and teenagers.
When people share information, ideas, thoughts and emotions on social media, they become part of a virtual social network.
There are several social media platforms introduced today. Some are better than others. They contain a wide range of features that attract the users towards them.
Most engaging content, reviews, documents, photos, videos etc., are shared daily through these platforms.
Snapchat and Facebook are two of the famous social media platforms present today. Both have been equally successful in the world of social networking.
Key Takeaways
- Snapchat and Facebook are social media platforms with different features and target audiences. Snapchat is primarily used for private messaging and sharing photos and videos that disappear shortly. In contrast, Facebook is used for publicly sharing posts, photos, and videos that stay on the platform indefinitely.
- Snapchat’s audience is primarily younger, while Facebook’s user base is more diverse. Snapchat’s content is focused on fun and entertainment, while Facebook’s content ranges from news to personal updates to business promotions.
- Snapchat has built-in filters and augmented reality features, while Facebook’s features focus on connecting people and businesses through groups, pages, and advertising.
Snapchat vs Facebook
Snapchat is a social media platform that focuses on visual communication, allowing users to send each other short-lived photographs and videos. Facebook is a more traditional social networking platform that allows users to post various forms of information with a larger audience, such as images, videos, articles, and status updates.
Comparison Table
| Parameter of Comparison | Snapchat | |
|---|---|---|
| Users | Snapchat has about 230 million daily active users. | While Facebook has more than a billion active users daily. |
| Content type | It is generally involved in ephemeral content, i.e., the snaps last for 24 hours only. | It has permanent posts and also stories that last up to 24 hours. |
| Authenticity | It has been a combination of creative, ephemeral and virtual content, which is quite authentic. | It has also been authentic, but now it is moving towards a more mature status. |
| Fun factor | Several filters and lenses are present, and Snapchat keeps on introducing new ones, which further adds to the fun factor. | It has become more of an informative platform than something fun to use. |
| Video views | It counts more than 10 billion video views daily. | Whereas it counts around 8 billion video views daily. |
| Chatbots | Snapchat has no such feature introduced till now. | Facebook has Chatbots in its Messenger, which are pre-programmed messages with information. |
| Advertising | It is new to the field of advertising. | It has established itself in advertising. |
What is Snapchat?
Snapchat is an American social media platform introduced and developed by Snapchat Inc. in September 2011?
Originally, it was created by three former students at Stanford University; Evan Spiegel, Bobby Murphy and Reggie Brown.
It is a multimedia messaging app which allows sharing messages and media files that are available for a short time.
It has a feature of “Stories”, which allows users to add any photo or video per their wish that lasts up to 24 hours. The “Discover” feature lets brands show ad-supported content in short form.
Another feature, “my eyes only”, lets the users keep photos in a private password-protected space.
Snapchat is said to have about 230 million active users daily? More than 4 billion Snaps are sent each day on average.
This app has got to be very popular among the early-teenagers and, in turn, has led to many privacy concerns.
Unfortunately, Snapchat has given rise to some very considerable threats to society.
The younger generation tends to shift towards Snapchat more due to its unique feature that erases messages sometime after they have been sent, providing users with a higher level of privacy.
But this has steered some extremely unavoidable situations that affect young people.
What is Facebook?
Facebook is a technology developed in Menlo Park, California.
It was founded as TheFacebook.com by Mark Zuckerberg and some students at Harvard College, Chris Hughes, Andrew McCollum, Eduardo Saverin and Dustin Moskovitz, on February 4, 2004.
Today, Facebook is counted among the top 5 companies in the IT industry of the United States.
Besides being a social media platform, it has acquired other platforms, including WhatsApp, Instagram, Giphy, Mapillary and Oculus VR.
According to recent reports, Facebook has surpassed the mark of having a billion active users daily.
It is much more involved in providing recent updates regarding anything. Also, in Business Marketing and Advertising sector, Facebook has emerged as a successful player.
It helps add value to the community, unlike Snapchat, which adds value among followers and friends.
Facebook has evolved to be the most popular social networking platform over time. The need to belong and self-presentation are the two factors that have led to a huge increase in the use of Facebook.
Day by day, more and more adults seem to be joining Facebook, and teenagers seem to be losing interest in it.
Main Differences Between Snapchat and Facebook
- Facebook has more daily active users as compared to Snapchat.
- Snapchat focuses more on ephemeral content, while Facebook focuses more on providing information.
- Facebook seems to be lacking the fun factor recently that Snapchat has kept intact.
- Chatbot’s feature is only available on Facebook and not on Snapchat.
- Facebook has more involvement in the business and advertising sector than Snapchat.
References
- https://www.liebertpub.com/doi/abs/10.1089/cyber.2014.0479
- https://www.sciencedirect.com/science/article/abs/pii/S0191886911005149
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Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.
