Difference Between Written Communication and Visual Communication

Communication is the act of transmitting information from one location, person, or crowd to another. Each communication has a sender, a post, and a recipient (at the very least).

This may sound basic, yet communication is really a mind-boggling subject. The transmission of the message from sender to receiver can be influenced by an enormous scope of things.

These incorporate our feelings, the social circumstance, the medium used to convey, and surprisingly our area.

The intricacy is why good communication skills are considered so alluring by employers around the globe: exact, successful, and unambiguous communication is very hard.

While it is not difficult to consider communication just the verbal transmission of information starting with one individual then onto the next, it is far beyond that.

Nonverbal communication, such as a glance and raised eyebrows, to verbal communication, such as a change in pitch and tone, written communication, such as writing e-mails, to visual communication, such as websites to social media posts are all examples of communication.

Written Communication vs Visual Communication

The main difference between written communication and visual communication is that written communication requires a decent knowledge of writing, vocabulary use, and language. Lack of good writing skills and quality adversely affects the reader, which could likewise generate confusion. In contrast, visual communication underlines sight’s utilisation in conveying its message to its target audience, which has numerous advantages and benefits in both individual and professional circumstances.


The Written Communication alludes to the way toward passing on a message through the written character. As such, any message traded between at least two people that utilizes written words is called written communication. The written form of communication is the most well-known and compelling method of business correspondence. In any association, electronic mails, reports, messages, archives, letters, diaries, job descriptions, representative manuals, and so forth are a portion of the usually utilized types of written communication.

The use of visual elements to express a message, inspire change, or evoke emotion is known as visual communication. It’s a blend of correspondence configuration (making a message that teaches, propels, and locks in) and graphic design (using design concepts to convey that message in a consistent and eye-catching manner). Visual communication that is both appealing and insightful is essential.

Comparison Between Written Communication vs Visual Communication

Parameters of ComparisonWritten CommunicationVisual Communication
DefinitionAny message traded between at least two people that utilize written words is called written communication.The use of visual elements to express a message, inspire change, or evoke emotion is known as visual communication.
Strategy Be simple and straightforward; choose strong verbs, limited use of adjectives and adverbs, etc.Utilizing data visualization to demonstrate the effect of work and lines and shapes to sketch relationships, flows, and processes.
AdvantageLasting record: The reports of written communication go about as a perpetual report. At the point when it is required, significant data can be effortlessly gathered from the protected documents.Visual Communication is more valuable for unskilled beneficiaries: If the recipients are ignorant, visual correspondence is more powerful for information sharing.
DisadvantageTime-consuming: It takes time to connect with others via written correspondence. It is a media that takes up a lot of time. It takes up both the writer’s and the reader’s time.Complex graphic display: The visual presentation of knowledge can get complicated at times. The recipients are unable to comprehend the presentation’s significance.
Example Letters, telegrams, brochures, etc.Trade shows, social media posts, social media posts, etc.

What is Written Communication?

Effective written communication is an increasingly important skill, particularly when more people work remotely and communicate during the day through digital platforms such as Slack, Skype, etc.

We write every day, whether it’s a Slack post, an email to a client, or a new employee’s training guide, and we must know how to do it well.

In reality, as we become more dependent on written correspondence, we are all becoming more mindful of how simple it is to build misunderstandings.

Unclear letters, information that has gone missing, or a misinterpretation of tone or content are all issues that arise in written communication on a daily basis.

Since they are having a bad day or have just had a run-in with an unpleasant person, the reader might misinterpret the sound of a letter.

If the case might be, understanding when to avoid using written correspondence is a valuable ability to have when dependent on it.

In nearly all situations, a single phone call will resolve these contract issues.

What is Visual Communication?

Because of social media, YouTube, and other digital networks, visual communication has become the most common mode of communication.

It’s critical to recognize that your visual contact must be consistent with your brand and messaging and that a proven and coherent approach is needed.

Visual communication, such as maps, photos, drawings, animation, diagrams, and even emojis and GIFs, can help increase the interpretation of your message in various ways.

Think how a new UX drawing is much more successful than a text summary in bringing data to life and making it far easier to grasp than providing a long stream of figures.

Main Differences Between Written Communication and Visual Communication

  1. Message transferred between at least two people through the written form is known as “Written Communication, ” whereas utilising visual elements to communicate a message is known as “Visual Communication”.
  2. “Written Communication” requires some investment, while “Visual Communication” can be outwardly muddled on occasion.
  3. “Visual Communication” lay in art and design, whereas “Written Communication” uses the language.
  4. “Visual Communication” helps illiterate recipients, whereas “Written Communication” fails in this particular regard.
  5. It requires some investment of time for information to be traded through “Written Communication”, whereas message is exchanged in no time in the case of “Visual Communication.”
Difference Between Written Communication and Visual Communication


Of the two types of communication, written and visual, it is clear that the latter is the most efficient in terms of getting a message out accurately and efficiently with minimal risk of confusion and cultural barriers.

People remember 80% of what they see compared to 20% of what they read and 10% of what they hear, demonstrating the strength of visuals as a powerful tool.

The research discussed above shows that people not only communicate visually more often than ever before but that they also communicate visually more efficiently.


  1. https://books.google.com/books?hl=en&lr=&id=m9-B8xKJo6IC&oi=fnd&pg=PR11&dq=written+communication&ots=bZn3b5bY5c&sig=t2aGZTbGwZZP_Ow5EXxRoSsxZmo
  2. https://academic.oup.com/jncimono/article-abstract/1999/25/149/897831

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