Sales vs Marketing: Difference and Comparison

Marketing and Sales are the pillars of a company. The main role of Marketing requires you to make the brand more famous.

Sales require building trust in the people you are facing. To succeed in Marketing, you need to have a proper degree so that you can learn the strategies.

On the other hand, for Sales, you need to have good communication skills. Words will play an important role.

Key Takeaways

  1. Sales involve directly exchanging goods or services for money, while marketing focuses on creating awareness and interest in those goods or services.
  2. Sales focus on closing deals and generating revenue, while marketing focuses on building relationships and creating brand recognition.
  3. Sales is a more tactical and short-term approach, while marketing is a more strategic and long-term approach.

Sales vs Marketing

Sales refers to the process of selling products or services to customers, identifying potential customers, building relationships with them, and convincing them to make a purchase. Marketing encompasses a broader set of activities that aim to promote products or services to potential customers.


Business Quiz

Test your knowledge about topics related to business

1 / 10

Which country's currency is called the Baht?

2 / 10

_________ is an important consideration for setting up an office.

3 / 10

Over-capitalization results from __________.

4 / 10

The method of evaluating the efficiency of workers is termed as _________.

5 / 10

Importing goods for the purpose of re-export is termed as ___________.

6 / 10

Who takes no active part in Business?

7 / 10

What is revenue?

8 / 10

A firm which outsources its works requires ___________.

9 / 10

Modular furniture __________.

10 / 10

Membership in a Co-Operative Society is?

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Sales vs Marketing

Sales are called the key to success. Nothing can be made until you seek a potential customer for your brand.

It is the ladder to your brand’s growth. Not having a proper sales plan will lead to business failure.

Many companies fail because they lack the part of convincing.

Marketing earlier had a traditional one like making ads on TVs, Radios, Newspapers, Banners, and Pamphlets. But now, it has become more digital.

No matter which site we turn to, there are lots of ads popping up. It is the first step to launching a successful brand.

Comparison Table

Parameters of ComparisonSalesMarketing
DefinitionSales mean selling goods and services to people.Marketing means making people get interested in the goods and services you are selling.
FunctionLong TermShort Term
RelationshipIt requires Transactional Relationship.It requires Informational Relationship.
OrganisationIt will help you to convert prospects.It will help in generating interest.

What are Sales?

Sales are the method of selling a product to a customer or a company. It also means building relationships with the company so that it will be of use in the future.

Trust is one of the important factors in sales.

Starting a business itself is not an easy task. Finding potential customers for your products involves a lot of hard work.

In simple words, it is called Business Development. You can hire many people to do that work for you. 

They will do the work for you by selling the product, and in the end, they will get a commission for doing the job. In this way, your product will reach more customers, and you will be able to find an increase in sales.

It is an art. You can’t master it in a day.

It takes time to win the trust of the people you are convincing. 

Many companies have a sales department. It is easy to get selected for the Sales Department.

But you have to put more effort into making the product reach the customers; getting reviews from them is another important task. 

A good salesperson will increase the trust of customers. He will think in the shoes of the customers so that he can find a way to achieve in selling the product.

Giving false hope will not remain for a long period. To put it in simple words, it is an act of convincing someone. 


What is Marketing?

Marketing means advertising your product by posting ads and delivering some of the samples of your products to customers. There is a separate MBA course for Marketing.

Every company will have a Marketing department to make growth in their Product.

There are lots of Marketing such as Affiliate Marketing, Network Marketing, Digital Marketing, Email Marketing, Social Media Marketing, Instagram Marketing, and Facebook Marketing.

Among these, Affiliate Marketing is more in trend. Many online sites have Affiliate Marketing.

They will give you a link for their product, and you have to send the links to the people who are in need of that particular product. You will get some commission once they buy the product from your link. 

Marketing includes 4Ps such as Product, Place, Price, and Promotion. Marketing goals can be classified into 3 different categories as Transaction, Branding, and Awareness.

Marketing involves running campaigns on various sites. 

When we watch any site or any YouTube videos, we used to see ads. It is also a kind of Marketing.

Because your eyes will pay some attention to the product or service, the next-minute curiosity will develop inside you, eventually leading to the product’s growth.


Main Differences Between Sales and Marketing

  1. Marketing has many strategies, but sales require more convincing. It is difficult when compared to Marketing.
  2. Sales are the process of facing the customer face to face to buy the product, but in Marketing, you can do it from the comfort of your home by developing Content Marketing strategies.
  3. Sales require you to maintain a good relationship with the customers, but marketing means they are already on good terms and will trust you in the future.
  4. The process of Marketing starts with a customer. On the other hand, the process of sales starts with the consumer.
  5. Marketing became more famous because of social media sites. But Sales have been in practice for so many years.
Difference Between Sales and Marketing

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