Owing to the large base of the companies, they have both acquired many smaller and nonprofit tech businesses, expanding their area of operations and also improving the profit gained on an annual basis.
Key Takeaways
- Google specializes in search engine technology, advertising, and cloud services, while Microsoft focuses on software, hardware, and cloud computing solutions.
- Google’s primary revenue source is advertising, whereas Microsoft generates income from software licenses, hardware sales, and cloud services.
- Android, developed by Google, dominates the mobile OS market, while Microsoft’s Windows remains the top choice for desktop and laptop operating systems.
Google vs Microsoft
Google is a multinational technology company that specializes in Internet-related services and products, including search engines and cloud computing. Microsoft is a multinational technology company that develops, licenses, and sells computer software, consumer electronics, and personal computers.
They have been providing services to the users since the internet has been going around, helping the users with their famous search engine that has been equipped with enough sites to satisfy the users’ requirements by providing them with the help they need.
The starting of Microsoft was small and never heard of until it started creating new systems and gave birth to its phenomenal operating system that is a necessity of every household today. These OS came with many versions, each better than the last.
Comparison Table
| Parameters of Comparison | Microsoft | |
|---|---|---|
| Year of Establishment | 1998 | 1975 |
| Founders | Larry Page and Sergey Brin | Bill Gates and Paul Allen |
| Headquarters | California | Washington |
| Sectors | Computer software, telecommunication equipment | Hardware, electronic gadgets and software service |
| Products | Google search, Google maps, etc. | MS Office, MS edge, etc. |
What is Google?
Google could be called a service provider in some ways thanks to its search engines and internet-related products that have been flooding the market since its establishment.
It was founded in the year 1998 by two college students, Larry Page and Sergey Brin.
The significance held by each of the pages in a given website was carefully analyzed by the search engine that linked each page to the start of the website enabling an easy way of research for the user.
Another element in the search engine that helped in the ranking of websites and the pages called PageRank made the search engine have a greater impact on the user’s search method.
Newer products bring out a larger user circle for those who need online advertisement facilities and many syncing devices for users with multiple accounts and even cloud computing.
What is Microsoft?
Microsoft is a software-based American company specialising in providing users with software tools.
It also provides multiple consumers with requested electronic equipment, personal computers, and other services.
Microsoft was developed in the year 1975 by two childhood friends, Bill Gates and Paul Allen.
The first developed Microsoft product by Gates and Allen was an interpreter that could be used majorly as a stimulator software system, and they licensed it.
After Xenix came up with its multiple variants of the Microsoft Operating System.
The first in the category was the Microsoft -DOS Operating System, invented in 1981 as part of the then-existing IBM personal computers.
The company recently released products, including hardware such as Windows Mobile and software like Skype, MS Windows, MS Edge, and MS Media.
Main Differences Between Google and Microsoft
- Microsoft’s profits come from selling software-related products like Operating Systems and MS Office systems. However, the profits gained by Google comes from the sale of online advertisements provided to various website owners, increasing the inflow of customers for them.
- For Google, almost every product comes free of cost for their users, whereas in the case of Microsoft, the services and equipment they offer should be priced.
- https://www.emerald.com/insight/content/doi/10.1108/sd.2007.05623jae.001/full/html
- https://dl.acm.org/doi/abs/10.1145/255656.255698
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Google and Microsoft have been major technology players for so long, and it’s impressive to see how they innovate and adapt to changing trends. They have clearly mastered their individual niches, with Google leading in the mobile space and Microsoft dominating desktops and laptops. However, their different revenue models paint an interesting contrast.
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