Hypermarkets vs Supermarkets: Difference and Comparison

Hypermarkets and Supermarkets both are types of markets where people go shopping. Hypermarkets and Supermarkets are where you can get every item of groceries and toiletries you have penned down on the list.

Key Takeaways

  1. Hypermarkets are large retail stores offering a wide range of products, including groceries, clothing, and electronics, while supermarkets sell groceries and household items.
  2. Hypermarkets have a larger floor space and a wider range of products than supermarkets.
  3. While hypermarkets offer a one-stop shopping experience, supermarkets offer convenience and a more personalized shopping experience.

Hypermarkets vs Supermarkets

Supermarkets are smaller than hypermarkets and are designed to cater to customers’ day-to-day needs. They carry a wide range of food items, as well as non-food items. Hypermarkets are larger than supermarkets and offer a wider range of products, including groceries, electronics, clothing, and household appliances. They have a dedicated area for electronics.

Hypermarkets vs Supermarkets
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A person who risks both time and money to start and manage a business is called ___________.

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Modular furniture __________.

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Comparison Table

Parameter of ComparisonHypermarketsSupermarkets
AreaHypermarkets are huge in the area compare to Supermarkets.Supermarkets are smaller in the area compared to Hypermarkets.
FMGC ProductsHypermarkets have more FMGC Products compared to Supermarkets.Supermarkets have less number of FMGC Products compared to Hypermarkets.
LookHypermarkets look like more of a warehouse.Supermarkets look like stores; nowadays, they are air-conditioned, attracting more customers.
DecorationHypermarkets have simple and subtle decorations.Supermarkets have enhanced decorations to gain more visits.
ServicesHypermarkets lack the features of customer-oriented services.Supermarkets have good customer-oriented services.
Cost PriceIn the context of comparison, Hypermarkets are less costlier than Supermarkets.In the context of comparison, Supermarkets are pricier than Hypermarkets.
Seasonal GreetingsSeasonal Greetings and Decorations are rarely seen in Hypermarkets.Supermarkets do redecorate as per the occasion and different festivals and also showcase games and more fun activities regarding the same.
MotiveThe main motive of Hypermarkets is to promote savings.The main motive of Supermarkets is to make a profit out of sales.
FrillsHypermarkets have fewer frills compared to supermarkets.Supermarkets have more frills to attract customers and expand the number of sales.

What are Hypermarkets?

Hypermarkets are the markets that are in a warehouse. Its look is simple and minimalist.
The main motive of Hypermarkets is to provide goods at discounted prices which promotes good saving goals.

Hypermarkets are a combination of Departmental Stores and supermarkets. Hypermarkets are huge and in a large area compared to Supermarkets.
The availability of FMGC products is much more seen in Hypermarkets.

In short, Hypermarket is a store that provides every household utility and human needs of necessities like food, homeware, kitchenware, groceries, etc., under one roof.


If you are looking to promote healthy savings and want good products at convenient discounted rates, then Hypermarkets are the best option to shop from since they get all your boxes ticked.

Hypermarkets have small profit margins but still sell more than 200,000 merchandise and brand products under one roof, which you can buy; hence Hypermarkets are known as a one-stop-shop.
Hypermarkets do not supply much regarding festive times like Christmas, Thanksgiving, etc.

Even the offers regarding profit-making of the Hypermarkets are comparatively less than the number of offers given by Supermarkets.

Hypermarkets may not attract many customers because of the simple big-box selling technique. However, it is still preferred because of the availability of products and discounted prices and, of course, because of old financial thinking.

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What are Supermarkets?

Supermarkets are the stores that are air-conditioned and which have customer-oriented services, which in comparison to Hypermarket is a key feature that Hypermarkets lack. If you are finding for an easy-go-to-shop, then your choice will be supermarkets over hypermarkets.

Supermarkets are self-service stores with different departments for every need and branded items to buy from. Supermarkets always come up with new fascinating offers as per the festive times.

Supermarkets always keep GameZone and activities per the festivals, attracting more customers, i.e., kids and parents.

The main motive of Supermarkets is to make a profit out of sales. Hence, Supermarkets pay more attention to their appearance, decoration, and vibes which we can’t observe in Hypermarkets. The product availability of FMGC products is less compared to that of Hypermarkets.

If we look out for the prices, the rates are high for the products compared to hypermarkets because of the cost estimate of enhancing its features and the margin of profit-making. Supermarkets mostly have products aisles of fruits, dairy, beverages, baked goods, meat, kitchenware, houseware, etc.

Supermarkets also have pet supplies, pharmacy products, clothing, seasonal gift ideas, banking facilities, cafes, DVDs, Games, Cameras, etc. In short, Hypermarkets are known for the sales of food products, whereas Supermarkets are known for both food and non-food products.

supermarkets

Main Differences Between Hypermarkets and Supermarkets:

  1. Hypermarkets are huge compared to Supermarkets in terms of area.
  2. Hypermarkets are less costlier compared to Supermarkets.
  3. FMGC Products are available more in number in Hypermarkets compared to Supermarkets.
  4. Hypermarkets lack services that are customer-oriented, whereas Supermarkets have customer-oriented services.
  5. Decoration regarding festivals is not seen in Hypermarkets, whereas Supermarkets are redecorated during that time and conduct games and fun activities to attract customers.
  6. Usually, customers get attracted to Supermarkets because of their look and design compared to Hypermarkets.
Difference Between Hypermarkets and Supermarkets
References
  1. https://www.emerald.com/insight/content/doi/10.1108/09590550610649795/full/html
  2. https://www.tandfonline.com/doi/abs/10.1080/09593969.2015.1042495

Last Updated : 11 June, 2023

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23 thoughts on “Hypermarkets vs Supermarkets: Difference and Comparison”

  1. The tone of the article is refreshingly factual and neutral, making it a valuable resource for anyone studying market dynamics.

  2. The comparison table and the detailed descriptions of hypermarkets and supermarkets are eye-opening.

  3. A well-executed comparison between hypermarkets and supermarkets that benefits both consumers and businesses.

  4. The comprehensive overview of hypermarkets and supermarkets provides valuable insights into consumer behavior and preferences.

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