Business

Difference Between Direct Marketing and Personal Selling

Personal selling and direct marketing are two strategies for selling items and services. Furthermore, in both techniques, the corporation approaches the clients directly, without a third party.   Direct marketing and personal selling are two very similar selling tactics because they both include making direct contact with the end consumer rather than depending on the traditional …

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Difference Between Six Sigma and Lean

The terms “Six Sigma” and “Lean” are very often used in businesses as both of them define certain methodologies to achieve more efficiency. Though they aim to suggest techniques and tools that are for the overall improvement of the organization, these methods vary. It is important to study these techniques widely before approaching one for …

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Difference Between ISI and BIS

Your certification can demonstrate to your customers that your products and services meet their expectations. Have you ever wondered what those ISI (Indian) marks on a product you just bought mean? Well if not then below you’ll see what ISI is and who provides those certifications to the Indian manufacturers or product processors. Firstly, an …

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