The term e-commerce or simply electronic commerce describes the business models that allow individuals and companies to sell and buy services and goods over the Internet.
E-commerce generally has four major segments of the market. It can be conducted over tablets, smartphones, computers, and other smart devices.
There are many e-commerce companies across the Internet including eBay, Walmart, Shopify Flipkart, The Home Depot, and many more.
When it comes to ContextLogic’s Wish as well as Amazon they two are different e-commerce companies. In this article, the chief focus is on differentiating Wish and Amazon.
Wish vs Amazon
The difference between Wish and Amazon is their services. The services of Wish are only limited to shopping. On the other hand, some of the Amazon services are Amazon Alexa, Amazon App Store, Amazon Music, Amazon Prime Video, Amazon.com, Amazon Luna, Amazon prime, and Amazon Web Services.
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Wish is the first online marketplace with high growth that allows shoppers to buy and browse items from sellers of the third party.
On the marketplace, it regularly runs a promotional campaign and external advertising campaign with the help of platforms like Facebook.
For niche products, it is predominantly known and also budget items, spanning categories consisting of gadgets, beauty, fashion, and more.
In the world, the largest online retailer is Amazon. It was originally a bookseller company, but it has expanded to sell a range of consumer goods.
It also sells digital media of which some are its own electric devices like Kindle Fire tablet, Kindle e-book reader, Fire TV, and many more.
Amazon Air, Amazon Flex, Amazon Prime Air, and Amazon Logistics are four of the different transportation services used by Amazon to deliver packages.
Comparison Table
| Parameters of Comparison | Wish | Amazon |
|---|---|---|
| Founded | On July 4, 2010 | On July 5, 1994 |
| Founder | Sheng Zhang and Piotr Szukzewski | Jeff Bezos |
| Headquarter | San Francisco, U.S | Seattle, Washington, U.S |
| Popularity | By sales, it is at the third biggest marketplace in the U.S with 90 million sets at least once a month. | The biggest market of Amazon in the United States with net sales of 263.5 billion (2020) |
| Parent | ContextLogic Inc. | Jeff Bezos |
What is Wish?
Wish is an American platform of online e-commerce that facilitates transactions between buyers and sellers.
The browsing technologies employs by this platform visualize shopping for each customer compared to relying on a format of the search bar.
Wish allows sellers to list on which their products and sell to consumers directly. For handling payments, it works with service providers and fails to stock the products themselves or returns management.
The registration is must be required in Wish.
Merchants in more than 1 million number list their products on the platform of Wish for selling, and for the seller, it eliminates distributor fees.
The merchandise bulk available through the Wish comes from China and also other overseas distributors.
There are complaints from customers related to communication lack from sellers as well as quantity. From Wish, it is possible to purchase items that are illegal in the country of the purchaser.
A man from Nelson in January 2020 purchased a stun gun through Wish and in prison was sentenced to 11 months.
What is Amazon?
Amazon is an American company of multinational technology which focuses on digital streaming, cloud computing, artificial intelligence, and e-commerce.
In the United States, it is among one of the Big Five companies of information technology, along with Facebook, Google, Microsoft, and Apple.
In Bellevue, Washington, founded it from his garage, which was initially a book online marketplace. Further, it has expanded into a product categories multitude.
It earned its reputation as well established industry disruptor through mass scale and technological innovation.
Amazon is the largest AI assistant provider, Internet company, live streaming service, cloud computing platform, and online marketplace in the world as of 2021, which is measured by market and revenue share.
In 2021, it also surpassed Walmart.
Amazon announced the Astro launch in September 2021 which is the first household robot powered by the technology of its Alexa smartphone.
When not at home it can check on people, home security, or pets as it is remote controlled. If something unusual is detected, then it is sent the owner a notification.
Main Differences Between Wish and Amazon
- Wish is a kind of online shopping industry. On the other hand, industries included in Amazon are cloud computing, E-commerce, entertainment, artificial intelligence, supermarket, digital distribution, consumer electronics, and self-driving cars.
- There are only two subsidiaries included in Wish are Wish Express and Wish Outlet. Conversely, the subsidiaries included in Amazon are AbeBooks, Amazon Air, Goodreads, Woot, Zoox, Body Labs, Audible, Ring, IMDb, and many more.
- There are only two subsidiaries included in Wish are Wish Express and Wish Outlet. Conversely, the subsidiaries included in Amazon are AbeBooks, Amazon Air, Goodreads, Woot, Zoox, Body Labs, Audible, Ring, IMDb, and many more.
- The benefit of shopping from Wish is that the brand-free products collection is affordable which comes directly from China. On the flip side, the benefits of shopping from Amazon are huge selection, reliability, and fast and cheap shipping.
- When it comes to services, the services of Wish are only limited to shopping. In contrast, Amazon Alexa, Amazon App Store, Amazon Music, Amazon Prime Video, Amazon.com, Amazon Luna, Amazon prime, and Amazon Web Services are some of the services of Amazon.
References
- https://ieeexplore.ieee.org/abstract/document/8991652/
- https://www.cabdirect.org/cabdirect/abstract/19826745341
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Chara Yadav holds MBA in Finance. Her goal is to simplify finance-related topics. She has worked in finance for about 25 years. She has held multiple finance and banking classes for business schools and communities. Read more at her bio page.
