Turnover vs Profit: Difference and Comparison

The prospect of every business is to have growth and gain. The analysis of the growth can be done through various parameters by the analysts. The income statement caters as indicative of that growth.

The income statement can be divided into two main components, which are turnover and profit.

Key Takeaways

  1. Turnover represents a company’s total sales or revenue, while profit measures the earnings after accounting for expenses and costs.
  2. Turnover indicates business activity and market share, but profit reveals financial health and profitability.
  3. Increasing turnover does not guarantee a higher profit, as costs and expenses can also rise.

Turnover vs Profit

The difference between turnover and profit is that turnover is a product of sales, while profit is a product of turnover. Turnover is independent of profit, while profit is dependent on the turnover of a business.

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Turnover is also known as topline, revenue, and sales. Turnover is the beginning point of an income statement. The term is also used in investments. A quick turnover rate would generate more commissions for the broker.

On the other hand, profit is also known as Bottomline, net profits, net income, and profits after tax. Profit is the ending point of an income statement.

The calculation of profit is done by calculating other parameters like COGS, SG&A (Selling general and administrative), gross profit, operating profit, and net profit.

Comparison Table

Parameters of ComparisonTurnoverProfit
DefinitionTurnover refers to the gross sales made by a business in a specific year or monthProfit refers to the revenue or benefit generated from the business activities
TypesOperating turnover and non-operating turnoverGross profit, operating profit, and net profit
FormulaTurnover can be calculated by multiplying unit selling price by the number of units sold Profit can be calculated by subtracting turnover by costs
Inter-DependencyTurnover is not dependent on profit Profit is dependent on turnover
Other namesTopline, revenue and sales Bottomline, net profits, net income, profits after tax

What is Turnover?

Turnover is a concept derived from accounting. Turnover refers to the operations that are conducted by a business.

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It provides insight into the process of cash collection by the company from accounts receivable and how quickly a company’s inventory is sold. The overall turnover can provide the total revenue of a company.

In investment, turnover refers to the percentage of a portfolio sold in a particular year or month. A quick turnover rate would generate more commissions for the broker for the trades placed.

The company’s total revenue is calculated by turnover, especially in Asia and Europe.

The two main assets of any business are its inventory and the accounts receivable. Both acids require an investment of large cash, and it is important to evaluate how fast the business would collect the cash.

The turnover ratio is used for such evaluation. The ratio calculates the collected cash from the inventory and accounts receivable investments. The formula for obtaining the turnover ratio in accounts receivable is the credit sales divided by the average accounts receivable.

The formula for calculating the inventory turnover is the total cost of all the goods sold, which is divided by the average inventory of that particular business.

The ratio obtained by turnover is extensively used by investors and fundamental analysis to measure the growth of the business. It also helps them to understand if the company would be a good investment.


What is Profit?

Profit is referred to as the Revenue or benefit generated from business activities. The profit earned is By deducting costs, expenses, and even taxes which are sustained during the activities.

The profit can be either kept aside or can be reinvested back into the business. The profit is calculated on the total revenue from the business transactions.

Profit is always less than the total expenses in the business transactions. It is accounted for after all the expenses. The main aim of every business is to gain profitability in various forms.

Analysts determine profitability in various ways, like top-line or profitability before taxes and other expenses. Profit can be further divided into three major types – operating profit, gross profit, and net profit.

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All three types of profit are found on the income statement.

The various types of profit are useful for giving insights into the performance of the company to the analysis in comparison to similar businesses. Gross profit is calculated by deducting COGS (Cost of Goods Sold) from total sales.

Operating profit is calculated by subtracting the operating expenses from the total gross profit. Net profit is calculated by subtracting the taxes and interests from the calculated operating profit.

All three types of profits are interrelated to each other. Profit plays an essential role in analyzing the financial statement of a business, which forms the basis of various decision-making processes.

The core aim of every business is to run its operations and earn a profit, which is higher than total expenses, taxes, and interests.

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Main Differences Between Turnover and Profit

  1. Turnover refers to the net sales of a business, while profit refers to the residual earning after deducting all the expenses of a business.
  2. Turnover is the beginning point of an income statement, while profit is the ending point of an income statement.
  3. Turnover is calculated before taking out major costs, while profit is calculated as the residual after all costs.
  4. Turnover can be classified into two main types – operating and non-operating while profit can be classified into three main types – operating profit, gross profit, and net profit.
  5. Turnover is a product of sales, while profit is a product of turnover.
Difference Between Turnover and Profit
  1. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1911-3846.2011.01093.x
  2. https://link.springer.com/article/10.1023/A:1012430513430

Last Updated : 13 July, 2023

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6 thoughts on “Turnover vs Profit: Difference and Comparison”

  1. The article is less informative as it seems. There is no deep analysis of what is turnover and profit. On the other hand, the text is satisfactory to read.

  2. A very useful article for investors and analysts who need a quick understanding of the differences between these two critical concepts.

  3. The explanation about turnover and profit is quite basic and it does not provide a real insight to financial analysis.


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