Difference Between Kiko Milano and Sephora

Today, Kiko Milano and Sephora are some of the leading makeup brands in the world. Kiko Milano was founded by a famous Italian businessman, Antonio Percassi, and Dominique Mandonnaud founded Sephora.

They created a makeup brand as an affordable luxury brand that could fit anyone’s budget. It has a more contemporary feel, too.

Both stores have different qualities that set them apart from each other. The products of Kiko Milano are different from Sephora’s with reasonable prices. If you want to know the differences between Kiko Milano and Sephora, read this article.

Kiko Milano vs Sephora

The main difference between Kiko Milano and Sephora is that Kiko Milano is an Italy-launched company. It launched in over 20 countries like Spain, Turkey, Italy, France, etc., whereas Sephora is a France launched company and launched over 29 countries Australia, China, Singapore, Malaysia, etc. Kiko Milano and Sephora are both leading makeup brands in the world.

Kiko Milano vs Sephora

Kiko Milano is a makeup and skincare products company that uses plant-based ingredients in all of its products. The company was founded in Italy in 1997 and is part of the KIKO Group.

Kiko Milano has over 900 stores in Europe, Asia, Africa, and the Middle East. Kiko Milano’s makeup aims to make women look like themselves only better.

Sephora is a beauty retail chain that sells a variety of cosmetics, fragrances, and skincare goods. Sephora within JCPenney stores, Sephora stores, and Sephora are among the retail venues.

Sephora sells goods from over 200 brands divided into three categories: makeup, skincare, and scent. Lipsticks, foundations, mascara, eye shadow palettes, primer, blush, bronzer, highlighter, and other cosmetics are available.

Comparison Table Between Kiko Milano and Sephora

Parameters of ComparisonKiko MilanoSephora
FounderKiko Milano was founded by a famous Italian businessman Antonio Percassi.Sephora was founded by Dominique Mandonnaud.
Founding yearIt was founded in the year 1997 in Italy.It was founded in the year 1970 in France.
HeadquarterIts headquarter is in Bergamo, Italy.Its headquarter is in Paris, France‎.
ExclusivityIt is available in countries like Spain, Turkey, Italy, France, Oman, India, China, Hongkong USA, Ireland, and many other countries. It operates in approximately over 20 countries.Sephora operates approximately in 29 countries worldwide, with an expanding base of over 200 stores across the Asia Pacific region, including Australia, China, Singapore, Malaysia, Thailand, Indonesia, and India.
Revenue Its revenue is over US$1.16 billion.Its revenue is over US$10 billion.
Website The products of Kiko Milano is available in https://www.kikocosmetics.com/The products of Sephora is available at https://www.sephora.com/

What is Kiko Milano?

Kiko Milano is an Italian company that produces makeup, skin, and hair care products. The company was founded in Milan in 1997 by Percassi. Kiko Milano has more than 2,000 stores worldwide and is headquartered in Via Solferino, Milan, Italy.

The company’s most famous product is the Lip Mixer, a stick that can mix two different colors of lip gloss to create a custom shade. This product was first launched in 2011 and has been featured in several magazine publications.

The company also sells liquid lipstick, eye shadow palettes, mascara, bronzer, and other makeup accessories. Today the brand has a strong presence on social networks and is one of the most active brands on Instagram with over 5M followers.

The makeup brand first became available in the United States on September 12, 2015.

The first store opened its doors at The Shops at Columbus Circle in New York City, with future locations opening at other major shopping malls around the country.

Kiko Milano products are sold online for the U.S. market and through Beauty stores throughout the country. 

Kiko Milano uses natural ingredients such as honey, vitamins, and minerals, along with cutting-edge technology, to create cosmetics that give skin a healthy glow and make it appear younger.

The products include lipsticks, mascaras, eye shadow palettes, and more.

What is Sephora?

Sephora is a chain of retail stores selling cosmetics, perfumes, and skincare products. The company was founded in France in 1969 by Dominique Mandonnaud as a perfume store, but it later expanded into selling other beauty products.

There are also hundreds of “Sephora inside JCPenney” locations throughout the U.S. Many other retailers have adopted Sephora’s brand for their cosmetics departments.

Sephora is a chain of cosmetics stores founded in France by Dominique Mandonnaud in 1970.

The Sephora logo is the word “SEPHORA” in a metallic script with a small black heart above the “P.” In 1976, Sephora opened its first U.S. store in San Francisco, California.

Today there are over 330 Sephora stores across the United States, Canada, and Mexico. 

The first store opened on Paris’ Left Bank in a former plumbing factory at 24 Rue de Sèvres on October 14, 1970.

The boutique offered an innovative retailing concept: customers could learn about products from employees who were specialists in skincare and makeup application and could try samples before making purchases.

Sephora expanded into other countries by opening its second store in Japan on November 28, 1973, followed by stores in London and Los Angeles in 1974, and Toronto and Montreal (first store outside North America) in 1979.

Main Differences Between Kiko Milano and Sephora 

  1. Kiko Milano was founded by Antonio Percassi, while Sephora was founded by Dominique Mandonnaud.
  2. Kiko Milano It was founded in the year 1997 and Sephora in 1970.
  3. Kiko Milano’s headquarter is in Bergamo, Italy, whereas Sephora’s headquarter is in Paris, France‎.
  4. Kiko Milano operates in over 20 countries, and Sephora is available in 29 countries.
  5. Kiko Milano was launched in Italy while Sephora was in France.
  6. Kiko Milano’s revenue is over US$1.6 Billion, while Sephora’s revenue is over US$10 Billion.
Difference Between Kiko Milano and Sephora


Kiko Milano and Sephora are the two most popular brands in makeup chains. Their products are high quality, so it can be tricky to decide which one to choose. However, they both focus on selling makeup products in a salon-like environment.

They both are reputable cosmetics brands with a stunningly convenient online offering that offers beautifully designed products at reasonable prices.

Kiko also has an excellent return policy and customer service support. Aside from that, its product packaging is simply fabulous, its website easy to navigate, and orders are delivered rapidly.


  1. https://run.unl.pt/handle/10362/28244
  2. https://run.unl.pt/bitstream/10362/21476/1/C%C3%A2mara_2013.pdf
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