Difference Between Kiko Milano and Sephora

Today, Kiko Milano and Sephora are some of the leading makeup brands in the world. Kiko Milano was founded by a famous Italian businessman, Antonio Percassi, and Dominique Mandonnaud founded Sephora.


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They created a makeup brand as an affordable luxury brand that could fit anyone’s budget. It has a more contemporary feel, too.

Both stores have different qualities that set them apart from each other. The products of Kiko Milano are different from Sephora’s with reasonable prices. If you want to know the differences between Kiko Milano and Sephora, read this article.

Key Takeaways

  1. Kiko Milano is an Italian cosmetics brand focusing on makeup products, offering a wide range of colors and textures at affordable prices.
  2. Sephora is a French multinational personal care and beauty store chain featuring various prestigious cosmetic brands and products.
  3. Kiko Milano targets budget-conscious customers, whereas Sephora caters to a broader audience, offering products across different price ranges.

Kiko Milano vs Sephora

Kiko Milano is an Italian cosmetic brand that was founded in 1997. The brand is known for offering high-quality, affordable makeup and skincare products. Sephora is a French multinational chain of beauty stores founded in 1969. The brand offers various makeup, skincare, fragrance, and haircare products.

Kiko Milano vs Sephora

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Kiko Milano is a makeup and skincare products company that uses plant-based ingredients in all of its products. The company was founded in Italy in 1997 and is part of the KIKO Group.

Kiko Milano has over 900 stores in Europe, Asia, Africa, and the Middle East. Kiko Milano’s makeup aims to make women look like themselves, only better.

Sephora is a beauty retail chain that sells a variety of cosmetics, fragrances, and skincare goods. Sephora within JCPenney, Sephora, and Sephora are among the retail venues.

Sephora sells goods from over 200 brands divided into three categories: makeup, skincare, and scent. Lipsticks, foundations, mascara, eye shadow palettes, primer, blush, bronzer, highlighter, and other cosmetics are available.

Comparison Table

Parameters of ComparisonKiko MilanoSephora
FounderKiko Milano was founded by a famous Italian businessman Antonio Percassi.The products of Kiko Milano are available at https://www.kikocosmetics.com/
Founding yearIt was founded in the year 1997 in Italy.It was founded in the year 1970 in France.
HeadquarterIts headquarter is in Bergamo, Italy.Its headquarter is in Paris, France‎.
ExclusivitySephora operates in 29 countries worldwide, with an expanding base of over 200 stores across the Asia Pacific region, including Australia, China, Singapore, Malaysia, Thailand, Indonesia, and India.The effects of Sephora are available at https://www.sephora.com/
Revenue Its revenue is over US$1.16 billion.Its revenue is over US$10 billion.
Website The effects of Sephora is available at https://www.sephora.com/The effects of Sephora are available at https://www.sephora.com/

What is Kiko Milano?

Kiko Milano is an Italian company that produces makeup, skin, and hair care products. The company was founded in Milan in 1997 by Percassi. Kiko Milano has over 2,000 stores worldwide and is headquartered in Via Solferino, Milan, Italy.

The company’s most famous product is the Lip Mixer, a stick that can mix two lip gloss colours to create a custom shade. This product was first launched in 2011 and has been featured in several magazine publications.

The company also sells liquid lipstick, eye shadow palettes, mascara, bronzer, and other makeup accessories. Today the brand has a strong presence on social networks and is one of the most active brands on Instagram, with over 5M followers.

The makeup brand first became available in the United States on September 12, 2015.

The first store opened at The Shops at Columbus Circle in New York City, with future locations opening at other major shopping malls nationwide.

Kiko Milano products are sold online for the U.S. market and through Beauty stores nationwide. 

Kiko Milano uses natural ingredients, such as honey, vitamins, minerals, and cutting-edge technology, to create cosmetics that give skin a healthy glow and make it appear younger.

The products include lipsticks, mascaras, eye shadow palettes, and more.

What is Sephora?

Sephora is a chain of retail stores selling cosmetics, perfumes, and skincare products. The company was founded in France in 1969 by Dominique Mandonnaud as a perfume store, but it later expanded into selling other beauty products.

There are also hundreds of “Sephora inside JCPenney” locations throughout the U.S. Many other retailers have adopted Sephora’s brand for their cosmetics departments.

Sephora is a chain of cosmetics stores founded in France by Dominique Mandonnaud in 1970.

The Sephora logo is the word “SEPHORA” in a metallic script with a small black heart above the “P.” In 1976, Sephora opened its first U.S. store in San Francisco, California.

Today there are over 330 Sephora stores across the United States, Canada, and Mexico. 

The first store opened on Paris’ Left Bank in a former plumbing factory at 24 Rue de Sèvres on October 14, 1970.

The boutique offered an innovative retailing concept: customers could learn about products from employees who were specialists in skincare and makeup application and could try samples before making purchases.

Sephora expanded into other countries by opening its second store in Japan on November 28, 1973, followed by stores in London and Los Angeles in 1974, and Toronto and Montreal (the first store outside North America) in 1979.

Main Differences Between Kiko Milano and Sephora 

  1. Antonio Percassi founded Kiko Milano, while Dominique Mandonnaud founded Sephora.
  2. Kiko Milano was founded in the year 1997, and Sephora in 1970.
  3. Kiko Milano’s headquarters is in Bergamo, Italy, whereas Sephora’s is in Paris, France‎.
  4. Kiko Milano operates in over 20 countries, and Sephora is available in 29 countries.
  5. Kiko Milano was launched in Italy, while Sephora was in France.
  6. Kiko Milano’s revenue is over US$1.6 Billion, while Sephora’s is over US$10 Billion.
Difference Between Kiko Milano and Sephora
  1. https://run.unl.pt/handle/10362/28244
  2. https://run.unl.pt/bitstream/10362/21476/1/C%C3%A2mara_2013.pdf
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