Notino vs Sephora: Difference and Comparison

Notino and Sephora are two reputable cosmetic brands across the world that compete with each other in the field of cosmetics.

Whereby Notino is a Europe-based retailer of consumer goods that have reached popularity over 24 countries.

Moreover, Sephora is a multinational branded cosmetic selling company that is based in french and is well-known in the market as a luxury brand for skincare.

Key Takeaways

  1. Notino offers a wider range of products, including fragrances, cosmetics, and skincare, while Sephora focuses primarily on cosmetics and skincare.
  2. Sephora has a strong physical retail presence with numerous stores globally, while Notino operates mainly as an online retailer.
  3. Notino provides more affordable options, while Sephora offers a more premium shopping experience with higher-priced items and exclusive brands.

Notino vs Sephora

Notino is an online retailer that specializes in selling a wide variety of beauty and personal care products such as fragrances, skincare, makeup, and hair care. Sephora is a brick-and-mortar and online retailer that specializes in selling cosmetics, skincare, hair care, and fragrance products.

Notino vs Sephora

Notino is an online retailer available in over twenty-four countries. Moreover, not only one can purchase cosmetic products, but also get a consultation from one-hundred percent real beauty specialists regarding which products suit one’s skin.

It is originated as an online Europe-based perfume and cosmetic retailer. Moreover, it sells over 55 thousand products from 1500+ brands. 

Over and above, Sephora is a well-known beauty and personal care brand. It is a French-based company with services in over thirty-four countries around the globe.

Furthermore, it offers over three thousand brands and its own labeled brand, named Sephora Collection.

From featuring cosmetics to skincare, body lotion, fragrance, beauty tools, and hair care products, Sephora is one of a kind. 

Comparison Table

Parameters of Comparison Notino Sephora
MeaningNotino is a Europe-based fragrance and beauty product selling company. Sephora is a multinational French-based cosmetic brand and retailer.
OriginNotino was launched in the Czech Republic, in December 2004, with the headquarters located in London. Sephora was founded in Paris in August 1970
Type of IndustryNotino is a consumer good type of industry that trades fragrance and other branded beauty products. Sephora sells branded products plus its own Sephora collection
Area ServedNotino is serving nearly 24  countries and owns more than 50 shops all over the worldSephora is running nearly in 34 countries worldwide.
Products & ServicesNotino sells fragrance, makeup, Hair, skin, Oral Care, and body products of all reputed brands. Sephora includes cosmetics, skincare, body lotion, fragrances, beauty tools, and haircare.

What is Notino?

Notino is the largest and famous beauty specialist and seller retailer from Europe. Moreover, it is famous for offering beauty consultations through thier online website.

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Not only Notino online website is available in European countries, but also in over twenty-four countries around the globe. 

It was established in 2004 in the Czech Republic, with its headquarters located in London. Subsequently, over 17 years later, it has become one of the famous customer-oriented websites and companies.

It provides services around-the-clock from anywhere, with a much faster and reliable delivery service, alongside easy and accessible payment methods. 

As of now, Notino currently has online stores in Slovak Republic, Poland, Germany, Austria, Hungary, Romania, Ukraine, Bulgaria, Spain, Portugal, UK, Belgium, Denmark, France, Italy, Finland, Switzerland, Russia, Netherlands, and many more.

Besides, it has offline stores in over 27 countries. Consequently, Notino is certified as a great service that could offer 55 thousand variety of beauty and cosmetic products from over 1500 brands.

Moreover, Notino is regarded for offering products at affordable rates in addition to free delivery at times. Notino also offers 90 days return policy on thier products.

However, one of the unique reasons, people choose Notino over other online retailers is for its beauty specializations services. 


What is Sephora?

The luxurious company Sephora is of France origin, established in 1970. This personal and beauty care retailer has been in the market for over 52 years.

Initially, it was founded in Limoges (West of France) and now, it is officially based in Paris.

In 1993, Dominique Mandonnaud is thereby claimed as the founder of Sephora, since he was the one who merged other products with Sephora’s.

However, it is now under Moet Hennesey Louis Vuitton since the year 1997.

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Sephora is currently running nearly in 34 countries worldwide, from Australia to China, Singapore, Malaysia, Thailand, Indonesia, Canada, UAE, KSA,  India, and mainly in North America.

As of now, it has over 2500 stores around the globe, featuring 55 thousand products from at least 3000 brands.

Surprisingly, the name is a combination of the Greek word sephos, meaning beauty, and the name Zipporah, Moses’s wife.

Besides selling over 3000 brands’ products, Sephora has its own private label, named Sephora Collection.

Here, Sephora offers a variety of products such as skincare, body lotion, fragrance, beauty tools, hair care, and many more.

Speaking of Sephora’s popularity, it is well-known for its in-store sampling, flexible return policy, events, specialist consultation, and a wide line of first-graded products. 

sephora brand

Main Differences Between Notino and Sephora

  1. Notino is a Europe-based cosmetic product company that was launched in 2004 in the Czech Republic. On the other hand, Sephora is a French-based retailer plus a branded company that was founded in 1970.
  2. Notino sells more than 1100 branded products, say, Chanel, Versace, Lanvin, Collistar, Foreo, Kerastase, Loreal, etc. But Sephora trades nearly 5000 branded commodities such as Glamglow, Dior, Benefit, Smashbox, Clinique, Becca, and so on.
  3. Notino was founded by Radek Ondrášík, Meanwhile Sephora was inaugurated by Dominique Mandonnaud.
  4. Notino is functioning in nearly 24 countries such as the Czech Republic, Slovak Republic, Germany, Poland, Portugal, Spain, Ukraine, Bulgaria, Russia, Denmark, and many more. Meanwhile, Sephora is a multinational branded company in the field of cosmetics that runs in 34 countries all over the world. 
  5. Speaking of brands, Notino sells other branded cosmetics products such as Makeup, Haircare, Fragrance, and other personal care goods. On the contrary, Sephora is a retailer of many recognized cosmetic brands plus sells its own branded products such as Sephora collection such as Sephora fragrance (LVMN), body lotion, hair shampoo, nail colors, etc. 

Last Updated : 13 July, 2023

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8 thoughts on “Notino vs Sephora: Difference and Comparison”

  1. This article was so comprehensive it feels like I took a crash course in beauty retailing. I don’t need to look anywhere else for information.

  2. The reviews made about these two beauty shops are maestrous, all-encompassing, and even expand the minds of beauty enthusiasts!

  3. This comparative analysis will certainly be an essential tool for any consumer wishing to make an informed beauty purchase decision.

  4. The comparison is pretty biased, and more facts could have been offered. I would like to see a more detailed table including particular products offered and prices for instance.

    • I agree with you. It would have been helpful to provide a more comprehensive analysis. We can only infer so much from this broad overview.


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