Difference Between Sephora and Victoria’s Secret

Last Updated : Sep 1, 2022 / By Piyush Yadav / Fact Checked / 3 mins

The organization was established in Limoges in 1970 and is at present situated in Paris. Sephora is claimed by extravagance combination LVMH starting in 1997.

Victoria's Secret is American clothing, lingerie, and beauty retailer known for high permeability showcasing and marking, beginning with a famous inventory and followed by a yearly style show with supermodels named Angels.

Comparison Table Between Sephora and Victoria’s Secret

Parameters of Comparison	Sephora	Victoria's Secret
Brand Category	Sephora is a beauty and personal care brand.	Victoria's Secret is clothing, lingerie, and beauty brand.
Target Market	Sephora's target Market is young millennials who are unimaginably technically knowledgeable, not explicitly faithful to any one brand, and continually keeping watch for the following excellence thing that is extremely popular.	Victoria's Secret target Market is upper-middle and high-income groups of women with a strong sense of self-love.
Growth Rate	Sephora's average growth rate for the past years has been 22%.	Victoria's Secret growth rate for the past years has been 18%.
Sales Revenue	Sephora's global net sales in the past year was 5.9 billion U.S. dollars.	Victoria's Secret's global net sales in the past year was 5.4 billion U.S. dollars.
Core Value	Sephora's basic beliefs of revelation, fun and valiant experimentation reignite the sparkle for excellence sweethearts and draw in inquisitive newbies.	Victoria's Secret's core value includes "the client rules, enthusiasm drives achievement, consideration makes us more grounded, it makes a difference how we play the game.”

What is Sephora?

Sephora is a French-based worldwide retailer of beauty and personal care products. The organization was established in Limoges in 1970 and is right now situated in Paris Sephora is claimed by extravagance aggregate LVMH starting in 1997.

Mandonnaud is credited for planning and executing Sephora's "helped self-administration" deals insight, which isolated itself from standard retail models for beauty care products by empowering clients to test items in retail stores prior to buying.

Sephora dispatched its online store in the U.S. in 1999 and in Canada in 2003. The Canadian regulatory focus was opened in February 2007 by Marie-Christine, a past Sephora U.S. furthermore, Sephora France representative.

What is Victoria’s Secret?

It has played an amazing part in characterizing what attractive is in the present day using its suggestive unmentionables and runway shows. In its prime, these empowered the organization to accomplish blockbuster deals and arrive at worldwide status. 

This is brilliant because it causes the store to appear to be new every time the purchaser strolls in. With regards to excellence, they are continually coming out with new scents, cosmetics lines, creams, and hair items.

The Victoria's Secret Fashion show has turned into an American custom. It is an absolute necessity watch show for young ladies from one side of the planet to the other.

Main Differences Between Sephora and Victoria’s Secret

1. Sephora’s sales revenue is of 5.9 billion dollars while Victoria's Secret has a sales revenue of 5.4 billoin dollars.
2. Sephora is a French retail where as Victoria's Secret is an American retail line.

Conclusion

They've had long-standing arrangements of scattering their publication perspective through conventional channels and utilizing optimistic symbolism to provoke nonsensical interest. 

The significance and responsibility behind Sephora's slogan, "We should magnificence together," penetrates across its advertising and takes care of large in client dedication.

Victoria's Secret has shown steady development in its quarterly deals for more than two years now. almost 100% of its 3000 functional stores are cash positive and the forte retailers' stocks have developed by more than 20% over the most recent year.

References

1. https://dspace.mit.edu/handle/1721.1/33324
2. https://www.aaai.org/ocs/index.php/ICWSM/ICWSM16/paper/viewPaper/13078