Difference Between Substack and MailChimp

As we are moving towards digitalization, digital marketing has become an important concept. It is for various purpose, among which is increasing the reach.


IT Quiz

Test your knowledge about topics related to technology

1 / 10

How many numbers of home pages a web site can contain

2 / 10

'IoT' refers to

3 / 10

Phones that offer advanced features not typically found in cellular phones, and are called

4 / 10

Artificial Intelligence is a way of _____.

5 / 10

Which American Computer Company is also known by the nick name "Big Blue"

6 / 10

Saving a file from the Internet onto your desktop is called

7 / 10

'.BAK' extension usually refers to what kind of file?

8 / 10

Which of the following is defined as an attempt to steal, spy, damage or destroy computer systems, networks, or their associated information?

9 / 10

Which two websites offer free e-mail services?

10 / 10

Which of the following most advanced form of AI?

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Substack vs MailChimp 

The difference between Substack and MailChimp is that Substack is free to use. You don’t have to spend a cent on using it whereas Mailchimp is not free and sometimes is more costly as you have to pay them more than you earn. Otherwise, they both are different in terms of the number of maximum subscribers, tools, and statistics, etc.

Substack vs MailChimp

Substack is a platform providing several ways to support the subscription newsletter. It was founded in 2017 by Chris Best, Jairaj Sethi, Kik Messenger, and Hamish McKenzie.

Mail chimp was founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius, a platform providing digital marketing through email.

Comparison Table

Parameters of ComparisonSubstackMailChimp
Free to useIt is free.It is not free.
StatisticsHave fewer statistics optionsComparatively more options
ToolsOffers fewer toolsOffers more tools
SuspensionNo suspension of accountThe Account can be suspended.
 Maximum SubscribersMore subscribersFewer subscribers

What is Substack?

It is a platform providing an opportunity to make a newsletter. It is a platform to make money in several ways. There you can have paid readers that monetize the newsletter.


  1. It is free. All the tools offered on the platform are free.
  2. This provides a direct connection whereas other website acts as a middleman. And as a writer is in direct contact with the reader is a great advantage.  
  3. An individual can have a custom domain which great for branding.


  1. There are very few statistics available on the Substack.
  2. The monetization sources are very limited.

It is a safe platform to use as no information is leaked, but in 2020, Substack sent an email to all the users for informing the change in the privacy policy, which leads to the leaking of few details of the customers.  

What is MailChimp?

It was founded in 2001 and provides an email marketing service. It allows talking and managing any interested party such as customers.


  1. It gives very large statistics about the audience.
  2. There are many tools available in Mailchimp, such as several email templates, making of own landing page, and several premium designs.


  1. It is not free and is a paid platform. It is much costly unless you are earning a good amount.
  2. A minor mistake can lead to the suspension of the account, and the company will not give any justification for suspending it.

Although it is a good platform to use and connect with the customer, sometimes, the company suspends the account, and you lose everything.

Main Differences Between Substack and MailChimp

  1. A substack account cannot be suspended easily without any major reason or by the individual by itself, whereas a Mailchimp account can be suspended on a minor mistake, and the company does not justify the reason also.
  2. Substack has more number of maximum flowers whereas, comparatively, Mailchimp has very less number of maximum followers.


  1. https://ijc.ilearning.co/index.php/TMJ/article/view/323
  2. https://pdfs.semanticscholar.org/0939/31d5c512eec23daf199b78c00bacadf9c2bf.pdf
  3. https://www.igi-global.com/chapter/research-methodologies-data-collection-and-analysis-at-mailchimp/132913
  4. https://www.sciencedirect.com/science/article/pii/S0262407921006515
  5. http://sk.sagepub.com/cases/substack-and-newsletter-boom-when-does-platform-become-publisher

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