In this 21st century, you can get what you want with the simple click of a button on your smartphone. One can have all varieties of a product at his fingertips.
However, this also means increased competition among sellers to procure customers.
In this air of increased competition, marketing becomes important to help your products stand out and get the customers you want. To help companies boost their marketing, several websites exist to help in finding effective leads.
Key Takeaways
- Hubspot is an all-in-one inbound marketing, sales, and CRM platform, while Mailchimp focuses primarily on email marketing and automation.
- Hubspot offers a wider range of lead generation, nurturing, and conversion tools, while Mailchimp provides more extensive email design and analytics features.
- Mailchimp is more suitable for smaller businesses with a primary focus on email marketing, while Hubspot caters to businesses of various sizes looking for an integrated marketing solution.
Hubspot vs Mailchimp
HubSpot is an all-in-one inbound marketing platform that provides advanced features for lead generation, social media management, and analytics. The Mailchimp is an email marketing software specialized in email marketing campaigns, development of one-page websites and newsletters.
Hubspot is software that helps an organization to market its products better by reaching out to potential consumers thereby increasing sales manifold. It is a cloud-based Customer Relationship Management designed to bring the marketing and sales teams together, boost ROI, create more qualified leads, and foster sales enablement.
Mailchimp is a great tool to use for email marketing. Since 2001, it has been doing wonders by increasing sales for a variety of companies. Using this, you can create custom email templates, fully automate your marketing campaign, manage mailing lists and at the same time create fully customized email templates.
Comparison Table
| Parameters of Comparison | Hubspot | Mailchimp |
|---|---|---|
| Landing page | Can build one | Cannot build one on its website directly |
| Working | Helps maintain contact database for various marketing leads and even distributes them among the team with the workflows tool | Helps trigger marketing emails as per our requirements with the automation tool |
| Templates | Less: 45 templates available | More: 100 templates available |
| Charges | Hubspot is more expensive compared to Mailchimp | Less expensive |
| Analytics | Stronger along with various insights about the data provided | Just provides the data with no insights |
| Founded in | 2006 | 2001 |
| Headquarter | It is headquartered in Cambridge, Massachusetts, U.S.A. | It has its headquarter in Atlanta, Georgia, U.S.A. |
What is Hubspot?
Hubspot is a sales and marketing platform to help its clients to procure effective leads and convert leads into customers for its clients. It does this by providing a common platform for the marketing and sales activities of its clients.
Its work comprises lead capture, content creation, sales pipeline mapping, performance tracking, workflow automation, social media sharing, and many others.
Made by Dharmesh Shah and Brian Halligan, Hubspot has noticed tremendous growth over the last few years. Founded on a belief of improvement, Hubspot makes it a point to keep its website fully updated with the latest marketing trends.
Apart from this, it also provides detailed training to its clients with its dedicated training academy. The training academy has a vast portfolio of helpful videos.
Hubspot’s CRM is a robust tool helping companies keep all their connections with their customers in one place. All company’s leads are stored in one place for all its customer-facing departments.
The best part about this is that it is free to use.
In addition to the above, HubSpot Marketing Hub is a great addition to the marketing team. It helps in metric tracking, content creation, and reporting important data.
There are various tiers of HubSpot Marketing Hub available with the first tier free to use. HubSpot Sales Hub is a great addition to your sales team.
It helps clients to see potential customers visiting the website and convert them into successful leads.
What is Mailchimp?
Mailchimp is an email marketing platform used by businesses to mainly send automated emails and newsletters to expand their businesses. Email marketing is one of the traditional forms of marketing and has known to produce fruitful results.
It also helps in online marketing. Moreover, it has 60% of the market share in the email industry with approximately 11 million active customers.
With a subscribers list of less than 2000 with 10 emails per month to each subscriber, you can use it for free. With Mailchimp, one can manage subscriber lists, create, manage and send newsletters and handle CRM all in one place.
Mailchimp has a cute mascot called Freddie who is a monkey and can be found all around the website helping you at all times.
It is not just an email marketing tool, it also provides other features that make Mailchimp an all-purpose marketing platform. One can create landing pages, Facebook Ads, and various other social media ads using Mailchimp.
Additionally, Mailchimp has a simple easy to use interface that is ideal for beginners. Even with the more advanced features, one can easily familiarize themselves with it by using the training videos.
Overall, Mailchimp is used by various universities, small businesses, and clubs as an email marketing software. In terms of automation, Mailchimp still has a long way to go.
Main Differences Between Hubspot and Mailchimp
- Hubspot offers a wider range of features compared to Mailchimp. However, it is not without cost. Hubspot is more expensive compared to Mailchimp.
- Hubspot is a great tool for generating good quality marketing leads and providing a boost to the sales team. On the other hand, Mailchimp was created as an email marketing tool, though it has now added other marketing tools as well.
- Hubspot provides stronger analytics along with insights about the data while Mailchimp provides data without any insights.
- Hubspot is a market leader in marketing automation while Mailchimp leads in email marketing.
- Hubspot was founded in 2006 while Mailchimp was founded in the year 2001.
- https://repositorio.ucp.pt/handle/10400.14/18224
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1491111
Last Updated : 13 July, 2023
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Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.
