Difference Between AdSense and AdX

Google AdSense is a type of ad network that works by contacting publishers, acquiring inventory information, and then passing the information on to agencies or advertisers to submit bids. AdX is a Google platform that allows advertisers, agencies, and publishers to trade inventory through private auctions and real-time bidding (RTB).

AdSense vs AdX

The main difference between AdSense and AdX is that AdSense is a type of ad network that works by contacting publishers, acquiring inventory information, and then sending that information on to agencies or advertisers to place bids. On the contrary, AdX is a Google platform that allows advertisers, agencies, and publishers to exchange inventory through private auctions and real-time bidding (RTB). AdX prefers private auctions since they can handle other sorts of auctions like CPC and CPM.

AdSense and AdX

The AdSense platform only accepts payments based on CPC and CPM models. In the case of AdSense, the purchasers are merely the Google Display network advertisers that bid for the inventories. When the threshold amount of balance is reached, AdSense pays payment after 21 days. The payment is issued satisfactorily after this notice time. This potential usually benefits medium-sized and small publishers with fewer page visits.

AdX only sends payment when the amount threshold is met. AdX issues the payment by the end of the month. Publishers who receive more than 5 million page views per month are eligible for AdX. AdX’s advantages include higher-quality ads and lower CPMs. AdX’s disadvantage is that it is only offered to established publications with high page visits. Most crucially, the publishers must cooperate with a Google-approved partner, such as Adapex.

Comparison Table Between AdSense and AdX

Parameters of ComparisonAdSenseAdX
BeneficiariesSmall and medium-sized publishers Large publishers
BuyersNetwork advertisers from Google DisplayDSPs, SSPs, ad networks, Google Display Network
ProsEase in the implementation processHigher quality ads, CPM
ConsLower CPMs, control, lesser flexibility. Only available to large publishers
Deals with CPC and CPM models Prefers private auctions

What is AdSense?

In the case of AdSense, the purchasers are merely the Google Display network advertisers that bid on the inventories. Once the threshold amount of balance is reached, AdSense sends payment after 21 days. The money is successfully issued after this notification time.

This option usually benefits small- publishers with a lower number of page views. The ease with which AdSense may be implemented is one of its advantages. The disadvantages of AdSense include lesser CPMs and control, as well as less flexibility.

Google AdSense is a type of ad network that works by contacting publishers, acquiring inventory information, and then sending that information on to agencies or advertisers to submit bids. AdSense’s platform only accepts payments based on CPC and CPM models.

What is AdX?

The advantages of AdX include higher-quality ads and lower CPMs. The disadvantages of AdX include the fact that it is only offered to established publications with high page visits. Most crucially, publishers must cooperate with a Google-approved partner, such as Adapex.

The buyers in AdX are often DSPs, SSPs, ad networks, Google Display Network, and a variety of others. AdX only sends money when the amount set as a threshold has been met. AdX issues the payment by the end of the same month. Publishers who receive more than 5 million page views each month profit from AdX.

AdX is a Google platform that allows advertisers, agencies, and publishers to exchange inventory via private auctions and real-time bidding (RTB). AdX prefers private auctions since they can handle different forms of auctions such as CPC and CPM.

Main Differences Between AdSense and AdX

  1. AdSense by Google is a type of Ad network which works by contacting the publishers, gathering information about their inventory, and further passing the information to agencies or the advertisers to place the bids. On the other hand, AdX is a type of Google platform specially designed for advertisers, agencies, and publishers to exchange inventories via private auctions and RTB.
  2. The platform of AdSense provides payment based on CPC and CPM models exclusively. On the other hand, AdX usually prefers private auctions, permitting them to deal with other types of auctions such as CPC and CPM.
  3. In the case of AdSense, the buyers are only the network advertisers from Google Display who bid for the inventories. On the other hand, in the case of AdX, the buyers usually belong to DSPs, SSPs, ad networks, Google Display Network, and many more.
  4. AdSense sends its payment after 21 days, once the threshold amount of balance is reached. After this notice period, the payment is issued successfully. On the other hand, AdX sends its payment only when the threshold target of the amount is achieved. By the end of the same month, the payment is issued by AdX.
  5. Usually, the medium-sized and small publishers with a lesser number of page views get benefitted from this opportunity. On the other hand, those publishers who get above 5M page views a month get benefitted from AdX.
  6. The pros of AdSense are that it possesses ease in the implementation process. On the other hand, the pros of AdX are that it possesses higher quality ads and CPMs as well.
  7. The cons in the case of AdSense is that it possesses lower CPMs and control along with less flexibility. On the other hand, the cons experienced by AdX is that it is only available for those publishers who are already established having larger page views. Most importantly, the publishers must work through an authorized partner of Google, like Adapex.

Conclusion

AdX only sends money when the amount threshold is met. AdX issues payment towards the end of the same month. AdX is only available to publishers who receive more than 5 million monthly page views.

AdSense’s platform only accepts CPC and CPM payments. This possibility is usually only available to medium-sized and small publications that have a low amount of page views. AdSense has the advantage of being simple to set up. AdSense’s drawbacks include lower CPMs, less control, and less flexibility.

AdX has higher quality advertisements and CPMs, which are both advantages. AdX has one disadvantage: it is only offered to established publications with high page visits. Above all, Google’s authorized partners, such as Adapex, must be used by the publishers.

References

  1. https://ieeexplore.ieee.org/abstract/document/9410749/
  2. https://arxiv.org/abs/1509.07741

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