Difference Between Google Adwords and Google Adsense

Google AdWords and AdSense are two distinct marketing systems with very specific use cases. Because they are frequently used in similar contexts, confusing one for the other is simple, irrespective of their usage.


IT Quiz

Test your knowledge about topics related to technology

1 / 10

'.BAK' extension usually refers to what kind of file?

2 / 10

What is the radix of the octal number system?

3 / 10

Which of the following semiconductor is mostly used to construct electronic circuits?

4 / 10

Mac Operating System is developed by which company

5 / 10

Who founded Apple Computers?

6 / 10

Who is considered as the father of computing

7 / 10

Firewall in computer is used for

8 / 10

The conductivity of semiconductor materials

9 / 10

Systems for differently-abled individuals is an example of

10 / 10

Which of the following is defined as an attempt to steal, spy, damage or destroy computer systems, networks, or their associated information?

Your score is


Both platforms were created and controlled by Google, and they have significantly contributed to the company’s success.

There are several explanations why you, as a writer or website owner, should grasp the comparison between the two. To begin, you need to understand what each network is and when you may utilize both Adwords and Adsense on the same page.

Key Takeaways

  1. Google AdWords allows businesses to create and display ads, while Google AdSense enables website owners to earn revenue by displaying ads.
  2. AdWords focuses on advertisers’ needs to drive website traffic, whereas AdSense caters to publishers wanting to monetize their content.
  3. AdWords charges advertisers based on cost-per-click (CPC) or cost-per-impression (CPM), while AdSense pays publishers a percentage of the revenue generated by ads displayed on their websites.

Google Adwords vs Google Adsense

Google AdWords is a platform for businesses to create and run ads on Google’s search results pages triggering their ads to appear when someone searches for those keywords on Google. Google AdSense is a platform for website owners to display ads on their websites and earn money from clicks.

Google Adwords vs Google Adsense

Want to save this article for later? Click the heart in the bottom right corner to save to your own articles box!

Google AdWords is one of the tools that marketers use to promote their content, brand, webpage, and so on online, using specific keywords to generate traffic or leads.

It is a type of short marketing copy with phrases shown on Google web pages, companies, and the public (referred to as publishers) once their content matches the criteria and keywords.

On the other hand, Google AdSense is a Google program that allows site producers in the Google Network of new websites to deliver textual, picture, video, or interactive multimedia adverts relevant to the website and content and readership.

Google manages, sorts, and maintains these adverts. They can earn money on a per-click or per-impression premise.

Comparison Table

Parameters of ComparisonGoogle AdwordsGoogle Adsense
DefinitionGoogle AdWords is one of the tools that marketers use to promote their contents, brand, webpage, and so on online using specific keywords to generate traffic or leads.Google AdSense is a Google programme that allows site producers in the Google Network of new websites to deliver textual, picture, video, or interactive multimedia advertisements.
Launch DateGoogle Adwords was launched on 23 October 2000. It was launched on 18 June 2003.
UsageBusinesses and marketers may use AdWords for advertising on Google platforms (search, display, textual ads etc.)Google AdSense space, presentation, and payment are all handled in three stages. Hence, it is a very useful tool.
ForGoogle Adwords deals with keywords and hence it is most useful for advertisers on the online platform.It is the best tool for online publishers.
Shown OnThese ads are shown on specific webpages and search results of the Google Search Engine.It is shown on individual web pages and adaptive search engine pages as well.

What is Google Adwords?

Google Adwords is the origin of the advertisements utilized by the Adsense program. Essentially, Adwords customers pay a fee to run such advertisements, which earn revenue by bringing viewers to their websites.

Online publishers may join up for free with Adsense and then install these adverts on their websites.

Whenever an ad is clicked on, the Google firm will pay the publication roughly half of what the Adwords client pays to publish the advertisement. Google owns the other half of the company.

It is a Google-created internet advertising system in which marketers pay to display short adverts, business solutions, product listings, streaming videos, and drive smartphone app installations to web visitors via the Google ad network.

It’s known as a media buying channel.

Adwords provide an excellent method for an advertiser to drive traffic on their domain without having to acquire advertising stock on other sites by connecting relevant advertising material to the material on a publisher page.

Advertisers typically pay for each click produced (cost per click), which generates money for Adwords and is divided in proportion with the publishers.

This allows advertisers to pay for legitimate traffic because Adwords employs several mechanisms to identify and reduce fraudulent clicks and allows publishers to monetize material that was before underutilized or not monetized at all.

What is Google Adsense?

Google AdSense is a Google program that allows online publishers in the Google display network of web pages to deliver text, pictures, video, or interactive media adverts that are relevant to the website and content and viewers.

Google’s technology is used to deliver adverts depending on a website’s content, the user’s geographical position, and other criteria. Those interested in advertising with Google’s tailored advertising platform can do so through Google Ads.

AdSense has grown to be one of the greatest popular systems for producing and displaying a banner and reactive advertising on sites and apps. Responsive advertising adapts to the size of the user’s gadget.

Google Adsense Benefits:

  1. There are a large number of publications and advertising. Over 10 million websites now use it.
  2. Advertisers and publishers can expect high safety, protection, and openness. This is yet another useful feature of AdSense. Google operates as a middleman between both two parties, ensuring that the whole procedure is straightforward to understand for all parties. All of the relevant metrics are trackable through your Google Analytics account.
  3. Various ad formats are available. Advertisers may use AdSense to run text, pictures, HTML advertisements, video ads, and many other types of ads in a variety of sizes. As a publisher, you may evaluate multiple ad formats to see which ones generate the most income.

Main Differences Between Google Adwords and Google Adsense

  1. Google Adwords was launched on 23 October 2000, whereas Google Adsense was launched on 18 June 2003.
  2. Google Adwords is used for advertising, whereas Google Adsense is an advertising and publishing program.
  3. Google Adwords is mostly used for ad creation using keywords, whereas Adsense is used for Advertisement selling and earning money.
  4. Google Adwords is also called a media buying channel, whereas Google Adsense is also known as an advertising sales channel.
  5. Google Adwords is for advertisers, whereas Google Adsense is for publishers.
Difference Between Google Adwords and Google Adsense
  1. https://support.google.com/google-ads/answer/2404203?hl=en
  2. https://www.semrush.com/blog/what-is-google-adsense-and-how-to-make-money-with-it/

One request?

I’ve put so much effort writing this blog post to provide value to you. It’ll be very helpful for me, if you consider sharing it on social media or with your friends/family. SHARING IS ♥️

Leave a Comment

Your email address will not be published. Required fields are marked *