ESP vs LTD: Difference and Comparison

Often one may get confused between ESP and LTD. Why is that so? Both being guitar company that was initially part of the same company can be quite hard to differentiate when their product is similar.

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Business Quiz

Test your knowledge about topics related to business

1 / 10

Importing goods for the purpose of re-export is termed as ___________.

Entrepot trade

Import trade

Export trade

Wholesale trade

2 / 10

The six Ps are collectively known as the Marketing Mix. They are ways in which organisations differentiate themselves. They include

Product, Price, Promotion, Place, Planning and Process

Product, Price, Promotion, Place, Planning and People

Product, Price, Promotion, Place, People and Process

3 / 10

Whose Liability is limited to the extent of his capital to the firm?

Owner

Partner

Employee

None of the above

4 / 10

Whose liability is limited to the extent of value of business assets and his private assets?

Partnership Firm

Sole Proprietorship

Co-Operative Society

HUF

5 / 10

Planning and control are _________ functions of an office.

informative

administrative

public

private

6 / 10

Non-economic activities aim at __________.

social service

profit maximization

consumer satisfaction

wealth

7 / 10

Which of the following is not a manufacturing industry?

Iron and steel works

Flour Mills

Fruit canning

Mining

8 / 10

Working capital means _________.

Current asset plus current liability

Current asset minus current liability

Fixed asset plus current asset

Fixed asset minus current asset

9 / 10

__________ scale firms enjoy economies of scale.

Complex

Medium

Large

Small

10 / 10

A Company is called an artificial person because _________.

It does not have the shape of a natural person

It cannot be used in the court of law

It is invisible and intangible

It exists only in contemplation of law

Your score is

So what differentiates them? They both started from the same company but went into different lines for the guitars.

Key Takeaways

ESP (Electric Sound Products) is a Japanese guitar manufacturer known for producing high-quality, custom, and handcrafted electric guitars; LTD is a subsidiary brand of ESP, offering more affordable, mass-produced guitar models.

ESP guitars cater to professional musicians and collectors with premium components, craftsmanship, and custom options; LTD guitars target a broader market, including intermediate and budget-conscious players.

ESP instruments generally have higher price points due to their quality and customization options; LTD guitars provide a more cost-effective alternative without sacrificing playability and performance.

ESP vs LTD

LTD guitars are high-model guitars with different customizable options. They are made of high-quality raw materials with premium features. They are used by people who want the highest quality tone. ESP guitars are simple and have enhanced features. They are more affordable with superior functions.

ESP was started in Tokyo in 1975 but later had a headquarters in America in 1983. The store in America was opened as a guitar part replacement shop that, with time, expanded to many parts of the country and started making electric guitars.

These guitars are manufactured in Korea, Indonesia, etc., depending on the series of the guitar being talked about.

Comparison Table

Parameters of Comparison	ESP	LTD
Origin	Tokyo in 1975	1995
Product	Initially guitar parts replacement, but later produced their lines of the guitar.	Manufactures electric guitars
Manufacture	Handcrafted in Japan and have bases in New York	Manufactured in Korea, Indonesia etc.
Quality of the product	High-end quality product	Comparatively cheaper quality
Cost	Very expensive since shipping is hard	Cheap and affordable prices
Production	Since it is expensive only one of a kind is produced.	A bulk of the same type of guitar is produced.

What is ESP?

ESP Guitars is a Tokyo-based company that started in 1975 and had a branch in New York, America, in 1983. their primary business was making customized guitars with parts made from handpicked woods from Japan.

Once they opened a store in America, they served as a guitar part replacement company until they opened other stores nationwide.

The quality of the product and the shipping from Japan made these guitars quite expensive. A rock band or metal players brought most.

The acoustics of the ESP guitars are said to be noticeably better than any other guitar.

What is LTD?

Since they were not always affordable, another line of guitars called LTD emerged 1995 from the same company. They sold high-end guitars for affordable prices and had their guitars produced in bulk rather than customized.

They produced and manufactured various lines and a series of electric guitars at affordable prices.

Depending on the series, they were shipped from different countries. For example, the 100 LTD guitars were shipped from Korea, while the signature line was manufactured in Indonesia.

Since they were cheaper, they had more market than ESP guitars.

Main Differences Between ESP and LTD

ESP emerged in Tokyo in 1975. It was later introduced in
Even though they were originally the same company, they had to separate because they went into different lines. While ESP made signature line guitars when introduced in Tokyo and later went on to make replacement parts for guitars after opening in America, LTD made high-end guitars and sold them for affordable prices.

References

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Chara Yadav

Chara Yadav holds MBA in Finance. Her goal is to simplify finance-related topics. She has worked in finance for about 25 years. She has held multiple finance and banking classes for business schools and communities. Read more at her bio page.