When it comes to Unilever it is based on multinational consumer goods.
It offers a range of products like cleaning agents, food, beauty products, condiments, supplements, and many more.
In terms of personal care, it consists of tasks like showering, dressing, toileting, bathing, and applying creams and lotions.
The products included in personal care are in a range, but in this article, Lynx and Axe are underscored.
There is a difference while looking at the names, but they are the same when looking at the products.
In this article, the main focus is on differentiating between Lynx and Axe.
Key Takeaways
- Lynx and Axe are both brands of male grooming products, including body sprays, deodorants, and shower gels, but Lynx is the brand name used in the UK, Australia, and New Zealand, while Axe is used in the rest of the world.
- The product formulations and packaging are similar across both brands, as they are owned by the parent company Unilever.
- Lynx and Axe offer various scents and product lines to cater to different preferences and styles, with Axe having a slightly larger market presence globally.
Lynx vs Axe
Lynx is the brand name for Axe outside of the United States, and the multinational consumer goods company, Unilever, owns both brands. It was first launched in France in 1983. The axe was first introduced in the US in 1983 and has become a famous brand worldwide. Axe has marketed its products with the slogan The Axe Effect.
Regarding male grooming products, Lynx is a brand that belongs to Unilever. The Lynx Brand name is used in several countries in the UK, Australia, Malta, Ireland, China, and New Zealand.
The brand of Lynx has gone through many typefaces in which each conveys an image with a slight difference.
In 1983, the story started the brand namely, Axe in France. It was launched in Latin America and Europe before being introduced in 2002 in the US.
The original range of Axe consists of the body’s sprays. Deodorant sticks and antiperspirants were added in 2004.
Comparison Table
| Parameters of Comparison | Lynx | Axe |
|---|---|---|
| Tagline | Find your magic | Young men, chiefly adolescents, aged 16 to 24 |
| Target audience | 67th most popular personal care brand 883rd, the most popular brand | Men who are in the age group of 15-40 years |
| Smell long lasts | 48 hours | Axe peace. Make Love, not war. Axe excite |
| Popularity | 30th most popular personal care brand 450th most popular brand. | Axe dark temptation, Axe signature denim, and Axe Recharge midnight |
| Products | Lynx Excite, Lynx Chill, and Lynx Black | Axe dark temptation, Axe signature denim, and Axe recharge midnight |
What is Lynx?
For France, the Lynx is Axe, and in 1983 it began its life in France. In 1985, a couple of years later, Lynx was introduced to the UK. The brand becomes the smell of changing room of teenage boys when arrive in the UK.
Lynx has expanded to consist of shower gels and new scents in the twenty-five or so years since. The Lynx has recently launched a women’s body spray.
It is named Attract and accompanies the fragrance of men of the same name.
The first body sprays to be introduced as a stand-alone brand, namely Lynx,, originally came in mainly three fragrances: spice, musk, and amber.
Since then, the Lynx attractiveness institution has created great fragrance’s dozen.
They all are designed in the mating game to give their customer the edge.
It also significantly developed its portfolio by introducing shampoo and hair styling products for guys by styling hair to get an impressive look to get the girls.
What is Axe?
The axe is also a male grooming product brand that was marketed towards the demographic of young males. Over time, the scents have evolved.
From 1983 until 1989, the variant’s name were fragrance descriptions consisting of marine, spic, oriental, amber, and musk.
From 1990 until 1996, fragrances for names of geographical were used. Later, in 2009, the Axe Bullet was introduced with an 8-centimetre container.
In two other areas, the brand Axe has also been extended. From 2003, its advertisements portrayed several ways the products help men to attract women.
In 2005, insights interactive’s CEO was hired to aid motivation to explore their consumers’ the cross-cultural behaviourrs (young male adults).
This fed into brand global development,, resulting in the award-winning international communication campaign.
Most names of scent have a shower gel, sometimes deodorant or antiperspirant, and also an aftershave lotion.
Its shampoos come in three distinctive sizes XL size, sample size or travel size, and regular-size bottles.
Main Differences Lynx and Axe
- Regarding origin, both Lynx and Axe are launched by Unilever. Unilever PLC is a consumer goods company of a British multinational which is headquartered in London, England.
- In 1985, the Lynx was announced in the UK. Conversely, in France, Axe was introduced in 1983.
- Regarding best-selling fragrances, Lynx offers Lynx Africa, also available as a stick format and body spray to boost your style. On the other hand, Axe Musk Deodorant Body Spray for Men is the best-selling fragrance of Axe.
- The major ingredients of Lynx are isobutane, parfum, glycine, calcium chloride, and aluminium chlorohydrate. On the flip side, hydrofluorocarbon 152A, butane, propane, and alcohol are some of the major ingredients of Axe.
- Lynx has come out with other products like Lynx Vice, Lynx Africa, Lynx Boost, sensitive skin deodorant, and smaller sprays. On the contrary, Axe has also come out with many variations consisting of geography names like Axe Java Nevada, Axe Inca, and Axe Africa.
- Lynx is used in Australia, the UK, New Zealand, and Ireland. Meanwhile, the same product, Lynx is called Axe in other countries. This is done to avoid the embarrassment that can be created by name in different regions. For instance, Lynx can mean swearing, but it could be a big cat in some other country.
References
- https://www.tandfonline.com/doi/abs/10.1080/09589230903260027
- https://pdfs.semanticscholar.org/d140/a6582a673aeaf891faef806aa2fda71699e7.pdf
Last Updated : 13 July, 2023
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Emma Smith holds an MA degree in English from Irvine Valley College. She has been a Journalist since 2002, writing articles on the English language, Sports, and Law. Read more about me on her bio page.
The history of Lynx and Axe is fascinating and serves as an excellent example for other companies expanding into global markets.
Unilever’s intelligent marketing strategy allows them to cater to different demographics under different brand names, a testament to the company’s versatility and adaptability.
Unilever has created two outstanding men’s grooming brands, Lynx and Axe, and continues to expand their product offerings while maintaining consistent quality across the globe.