Centuries back, it took an enormous time to start talking to each other and understanding. But what if both spoke a different language? How will they establish a mode to “communicate”?
Here the word communication means to say and get a response in return. A perfect network between two or more parties will not be established without communication.
Key Takeaways
- Mass communication refers to transmitting information to a large audience through various channels such as television, radio, newspapers, and the internet.
- Visual communication means using visual aids such as images, videos, and graphics to communicate a message or idea.
- Mass communication is focused on delivering a message to a large audience, while visual communication is focused on using visual elements to enhance communication.
Mass Communication vs Visual Communication
Mass communication is the transfer of information to the public through media like news channels and many others. Information is transferred in a faster way through mass communication. Transfer of information through visuals like pictures, designs and many others is visual communication. Creativity is required to create visuals.
Mass communication is a mode to transfer a piece of knowledge from mass media to a vast population. It’s a mode through which the exchange of information takes place. It could be any platform or technology like advertisements, news channels, YouTube, etc.
Visual communication is a creative part where a person needs to transfer knowledge to a more significant society segment through posts, illustrations, etc. This mode isn’t just limited to just posts and posters. For a team to impart information visually, they need to know the tactics and usage of tools and various software.
Comparison Table
| Parameters of Comparison | Mass Communication | Visual Communication |
|---|---|---|
| Definition | It’s a mode of exchange of information through mass media. | This exchange is through various designs, posts, photos, and much more. |
| Tools | It requires a connection with satellites to display knowledge. | It needs learning software like Adobe Photoshop, Canva, and Ecosystem. |
| Course | Mainly, it needs a degree in journalism and mass communication. | The degree isn’t much needed, but a person should know graphic design. |
| Speed of transfer | Mass media transfers a piece of knowledge much faster as it displays videos or captured photos. | This is a bit slow because it takes time to reach a greater audience. |
| Creativity | It doesn’t need much creativity because it spreads information faster. | It is time taking and creative and attracts and influences the audience. |
What is Mass Communication?
Mass communication is a medium of transferring knowledge, information, or even data through mass media, which reaches a greater audience faster.
Some mass media technology requires connections with satellites like television, radio, and social networking.
It circulates knowledge among a country’s population, or it could be across the globe. Some examples of mass communication are magazines, the Internet, and films.
Mass media has become a need for anyone to remain updated every minute.
Mass media covers topics like most ongoing heated discussions in politics, challenges faced by people of a country, development news, Bollywood stars, interviews, Olympics, agricultural sectors, medicine sector and much more. It’s not limited to a single niche. Mass media covers almost every niche.
Mass media has also become crucial for share markets and stock market investors. A news report becomes vital for an investor to analyse a company to buy or sell stocks to book profits or stop themselves from loss.
What is Visual Communication?
Visual communication is a mode of knowledge transfer through illustrations, posts, graphics, typography, signs, and many more.
In general, a person needs to know how these tools and software are implemented to transfer quality information.
Many tools are available in the market to facilitate graphic designers to engage with the audience better.
Some tools and software are Adobe Photoshop, Adobe Illustrator, Adobe Motion Graphics, Canva, Microsoft Word, PowerPoint Slides and much more.
Besides, it’s a bit slow to transfer because it needs a piece to be fully developed and made. It’s not something that’s written or designed casually.
To organise a post and engage with a greater audience, a Graphic designer needs to be skilled in software and creativity. It’s an image thing which attracts.
It drives people’s attention and time, so it will spread like wildfire if it can be made valuable.
It draws and makes perceptions of the audience the way you design and impart knowledge.
Social media posts, chalkboards, whiteboards, videos, small graphical videos, or computer-assisted presentations could be from anywhere. It’s also diverse and doesn’t confine to a single mode of exchange.
Main Differences Between Mass Communication and Visual Communication
- Through mass media, the exchange takes place through interfaces. It displays information and influences the audience, whereas through visual effects, information is imparted by designing posts, posters, illustrations, etc.
- For mass communication, a team must have a degree and good knowledge about mass communication, whereas a person to connect visually doesn’t need to have a degree.
- Mass media is believed to be faster than Visual communication methods.
- Visual mode needs creativity to drive attention and influence a group, but mass media doesn’t need much creativity.
- An expert in Visual communication is good at working with tools and software like Adobe Flash and its ecosystem. In contrast, the mass media team doesn’t need this software to work and facilitate.
- https://psycnet.apa.org/record/1962-00995-000
- https://www.degruyter.com/document/doi/10.9783/9781512809282/html
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