Munch vs KitKat: Difference and Comparison

Both of these have a great market and have been keeping up to the expectations of people for more than twenty years.

Both of these are layers of wafers coated with chocolate as their final coating.

Currently, both are sold under the Brand Nestle except for the US where KitKat is sold under H.B Reese Candy Company.

Key Takeaways

  1. Munch and KitKat are both chocolate-coated wafer bars made by Nestle.
  2. Munch bars come in various flavors like chocolate, orange, and peanut butter, while KitKat has a wide range of flavors like matcha, strawberry, and dark chocolate.
  3. Munch bars are thicker and crunchier than KitKat bars.

Munch vs KitKat 

Munch is a type of chocolate-covered wafer bar which has a crunchier texture and a slightly sweeter taste. Munch is more popular in India and other South Asian countries. KitKat is a type of chocolate-covered wafer bar that has a smoother texture and a more distinct chocolate flavor.

Munch vs KitKat

Munch or Nestle Munch is one of India’s most loved and popular wafers coated in chocolate.

It is available in a few variants where one variant consists of groundnuts and another also consists of peanuts.

It is available in the form of a bar and comes with purple or violet packaging.

KitKat is popular as it contains a perfect balance of wafer as well as chocolate.

The chocolate made its first appearance on television in the year 1958 in a commercial in the UK.

The chocolate comes in red outer packaging and inner silver foil packaging giving it an expensive look.

Comparison Table

Parameters of ComparisonMunchKitKat
Sold in Munch is sold primarily in India but also sold in many countries across Asia.Kitkat is sold worldwide in almost 80 countries all across the world.
Price Range Munch is comparatively cheaper.KitKat is comparatively costlier.
Manufacturer Munch is manufactured by Nestle everywhere.KitKat is manufactured by Nestle everywhere other than the United States where it is manufactured by H.B. Reese Candy Company.
Place of Origin Munch had its origin in India.Kitkat had its origin in the United Kingdom.
Year of launch Munch was launched in 1999.KitKat was launched in 1935.
Original Name The original name is Munch.Initially, KitKat was known as “Chocolate Crisp”.
Variations Available with a variation of groundnuts and peanuts.Available in milk, dark and white chocolate.
Tagline The taglines used are, “Can’t Stop Munching”, “Mera crunch mahaan”, “Crunch Machan, Munch Machan”.The taglines used are, “Have a break…Have a KitKat!”, “Break time, Anytime”.

What is Munch?

Munch is owned by Nestle and sold mostly in India. It is a long bar of a wafer that is covered in chocolate.

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It is available in Munch Nuts which includes groundnuts in them and also Munch Crunch O’Nuts which has peanuts in them.

It is one of the most loved and popular brands of chocolate and falls under confectionary.

In the confectionary category, Munch can be regarded as the sister brand of Nestle.

Due to the crispy and smooth nature of the chocolate, Munch is quite popular among kids as well as adults.

It is available in various sizes and packs. It has a history of nearly 20 years for providing the best confectionary in India.

Munch has also made itself available in Celebration packs which consist of chocolates from many other companies as well.

The brand gained its popularity when there existed a great war between Perk and Kitkat.

Munch was a great blockbuster in the market because it was extremely cheap when compared to other confectionaries of the same type but provided great quality.

Unique and extremely effective media coverage helped Munch to gain its Market and popularity.

Munch could keep up to its quality even without increasing the price which still attracts the customers.

What is KitKat?

Kitkat is a bar of a wafer that is covered in chocolate. It was first created by Rowntree of York in the United Kingdom.

Currently, it is produced globally by the very popular company “Nestle”. Only in the United States, it is licensed under H.B.

Reese Candy Company which is a division of the Hershey Company. It is a confectionery product that markets worldwide.

The chocolate has a standard bar that consists of two or four pieces and has three layers of the wafer.

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The outer layer is covered by a layer of pure chocolate.

They have it in different flavors like milk, white, and also dark chocolate although all of these flavors are not available everywhere.

The original bar had a red wrapper which was changed to blue between the years 1945 and 1947. The logo was added in the year 1937.

Since milk was scarce after World War II, the use of dark chocolate came into being instead of milk chocolate.

Traditionally the chocolate came wrapped in silver foil but this was changed to a wrapped plastic in 2001.

Kitkat still uses foil and paper wrapping since it comes in a multipack. Kitkat is also the winner of the Lausanne Index Prize for having the best packaging.


Main Differences Between Munch and KitKat

  • 100 grams of Nestle Munch contains 469 calories while 100gms of KitKat contains 518 calories.
  • Munch originated in India whereas KitKat originated in the United Kingdom.
  • Munch was launched in the year 1999 while KitKat was launched in the year 1935.
  • Munch is comparatively cheaper than KitKat.
  • Munch is sold primarily sold in India and also other countries of Asia while KitKat has its market all over the World.
  • Munch is manufactured by Nestle whereas KitKat is also manufactured by Nestle other than the United States where it is manufactured by H.B. Reese Candy Company.

Last Updated : 16 July, 2023

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