Difference Between Sales and Service

In a corporate structure, ‘sales’ is commonly a grouping that consists of specialists who are employed to sell the product or good which the business offers. These specialists are known as sales agents or salespersons.

On the other hand, a service is something provided to a customer or business partner by a specialized group of people with the aim of supporting or guiding them. The transaction is generally non-monetary and revolves around serving people using knowledge and skill.

Sales vs Service

The main difference between sales and service is that sales involve various activities that are carried out by agents working for a business, with the purpose of selling a product or good, whereas, service aims at helping or supporting a customer throughout the process of buying a product, in order to fulfill their needs and maximize their satisfaction.

Sales vs Service

Comparison Table Between Sales and Service

Parameters of ComparisonSalesService
MeaningSales involve various activities carried out with the aim of selling a product or good by specialists in an organization.Service is the support provided to a customer throughout the process of inquiring about or buying a product or good.
ObjectiveThe objective of a sale is to gain profit.The objective of a service is to fulfill a customer’s needs and increase customer satisfaction.
GoalSalespersons have specific goals regarding the number of sales that need to be generated in a specific time period.There are no such targets that need to be achieved by people working in service.
TransactionThe transaction between the customer and salesperson is monetary.The transaction between a service agent and a customer is generally non-monetary.
CustomerSalespersons are commonly responsible for generating new leads by reaching out to new people.Service revolves around serving customers or business partners who are already in contact with the organization.

What is Sales?

In a corporate structure, ‘sales’ includes various activities that are carried out by salespersons in order to sell a product or good which the business offers. Most organizations create a group of specialized people who work towards increasing sales and maximizing the overall profit of the company.

The people in sales are grouped according to the kind of product they have to sell, the place where the product has to be sold, and the target customers who are interested in or willing to buy the product.

Subsequently, various techniques and strategies are needed to be used by them to promote the product. A salesperson can be looked at as someone who completes the transaction while buying a product.

This transaction is generally initiated in response to a request, acquisition, or direct contact with a potential buyer. The ownership of the product is then passed over in exchange for the negotiated amount of money or credit. The job of a salesperson is to convince a customer to buy the product.

They are also responsible for reaching out to new customers and briefing them with the details of the product, with the aim of gaining their interest. This is done in order to reach the target of a certain number of sales during a period of time.

What is Service?

In a corporate structure, service is the support offered to a customer throughout the process of a sale. This service is provided by agents who have specialized knowledge to use different techniques while dealing with people.

Services may be provided to business partners tied with the organization as well. There are a variety of services that a corporate provides. Some of these include accounting services, tax services, banking and finance services, customer service, company incorporation, etc.

It is common for organizations to group a certain number of specialized agents together to carry out these tasks. The word ‘service’ is also used in economics.

Here, it refers to a transaction between parties where no tangible goods or products are involved. This is contrary to the meaning of ‘sales’ in economics, which refers to a transaction of a tangible good, service, or asset in exchange for money or credit.

In today’s fast-paced society, technology is entering into every aspect of daily lives. The effects of it are glaringly apparent when it comes to services. This means that agents need to be able to provide mass services with a high level of quality in order to keep up.

Main Differences Between Sales and Service

  1. Sales involve various activities carried out with the aim of selling a product or good by specialists in an organization while service is the support provided to a customer throughout the process of inquiring about or buying a product.
  2. Sales aim at gaining profit for the organization while service aims at fulfilling a customer’s needs and ensure maximum customer satisfaction.
  3. Salespersons have targets regarding the number of sales that they need to achieve while services have no such targets.
  4. The transaction between the agent and buyer is monetary when it comes to sales. On the other hand, the transaction is generally non-monetary when it comes to services.
  5. Sales commonly deal with new customers and work towards generating leads, whereas, a service works with already existing customers.


Sales and service are two terms that can be told apart easily by understanding each of their purposes. While the purpose of sales is to sell the product offered by the business, the purpose of a service is to support a customer through the process of sales.

Another major difference between them is that sales aim at gaining profits by increasing the number of goods sold.

On the other hand, a service aims at building a good relationship with the customer by providing support or guidance based on specialized knowledge. This is done to ensure that the customers are satisfied.


  1. https://journals.aom.org/doi/abs/10.5465/AME.1995.9509210261
  2. https://link.springer.com/content/pdf/10.1007/978-3-8349-9591-9.pdf
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