Skechers vs Shape-Ups: Difference and Comparison

Everyone wants to stay fit and healthy, so jogging or running is a must. If you are a fitness geek, then you need to have a good pair of running shoes.

Running without a proper pair of running shoes can cause injuries, especially to the feet. So, buying a good pair of running shoes is important to save yourself from such injuries.

Key Takeaways

  1. Skechers is a footwear brand that offers various shoe styles, while Shape-ups are a specific line of toning shoes produced by Skechers.
  2. Shape-ups have a rocker-bottom sole for muscle activation, while other Skechers shoes have traditional soles.
  3. Shape-ups were designed for fitness and toning, while Skechers offers a range of shoes for different purposes.

Skechers vs Shape-Ups

Skechers is a brand of shoes that offers a wide variety of styles for different types of activities, including athletic shoes, casual shoes, and work shoes. Shape-ups, are a specific type of shoe that are designed to especially help tone and strengthen the muscles in your legs and feet.

Skechers vs Shape Ups

 Skechers is a USA-based athletic footwear company that provides over three thousand shoe styles available for men, women, and children.

The company was founded in 1992 and is currently the 3rd largest athletic footwear company in the United States. Its headquarters is in California, and it has over four thousand shops all over the country. 

Shape-ups are the shoes of Skechers, which the company claims to help its users to lose weight. The company also claimed that users can have toned muscles by using these shoes.

The shape Ups shoes were launched by the company in 2009. The shoes are made with a rocker sole that helps its users to lose weight.

Comparison Table

Parameters of ComparisonSkechersShape Ups
Definition Skechers is a USA-based athletic footwear company that offers different types of footwear and offers more than 3000 shoes for men, women, and children.Shape Ups are the running shoes of Skechers. The company claimed that by using this shoe users can lose weight and have toned muscles.
Starting year Skechers was founded in 1992.Shape Ups shoes were launched by the company in 2009.
Current statusCurrently, Skechers is the 3rd largest athletic shoe company in the United States.Skechers discontinued the manufacture of Shape Ups shoes.
Success Skechers company is a highly successful company and made $4.597 billion in revenue in 2020.Shape Ups failed to satisfy the customers and get criticism for its ineffective and dangerous design.
Correlation Skechers is the company that used to offer Shape Ups shoes.Shape Ups shoes were one of the shoe types of the Skechers. 
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What is Skechers?

Skechers is an American athletic footwear company formed in 1992 by Robert Greenberg and currently is the 3rd largest athletic shoe company in the United States.

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It offers different types of footwear and offers more than 3000 shoes for men, women, and children. Skechers is highly successful and made $4.597 billion in revenue in 2020. 

The company has more than 4000 shops all over the country. The company also sells its products on its official website and other online retailing platforms.

The current CEO and founder Robert Greenberg and the president and co-founder, Michel Greenberg, are conducting the business so effectively that its annual revenue in 2020 was $4.597 billion. 

Skechers offers mainly 2 types of footwear- lifestyle division and performance division.

The lifestyle division footwear includes relaxed fit comfy shoes, charity line BOBS, and Memory Foam; on the other hand, the performance division footwear includes GOwalk footwear for jogging and walking and GOrun footwear for running. 

The company has promoted its various products with celebrities, artists like Camila Cabello and Demi Lovato, football players like Howie Long and Tony Romo, baseball players like David Ortiz and Clayton Kershaw, and golfers like Brooke Henderson, Wesley Bryan, and Matt Kuchar.

In 2011 the company launched its Skechers Foundation, and in collaboration with Friendship Foundation, it hosted an annual walk to raise money for helping the special-needs student.

shape ups

What is Shape Ups?

Shape Ups are the running shoes of the Skechers launched in 2009. The company claimed that by using this running shoe, users could lose weight and tone their muscles.

In the beginning, the shoe design got popular, and many people started to buy it. But the shoe design failed to satisfy the customers. 

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According to the company, Shape Ups shoes are designed with a rocker sole that keeps the users of the shoe off-balance, and as a result, the shoe forces its users to utilize more energy to move their legs in each step.

This process will make the muscles of the users toned.

 But the design of the shoe failed to satisfy its users as these types of soles cause injuries and accidents. Customers did not find it useful and effective. According to experts, the shoe design did not work as the human body has natural adaptive capabilities.

Studies revealed that the Shape-Ups shoes were neither safe nor effective. The shoe causes many injuries all over the nation. The round-shaped rocker-bottom soles of the Shape-Ups were unstable.

The company paid $40 million in 2012 based on a complaint by the United States Federal Trade Commission that the company had misled its customers with the Shape-Ups shoes and its campaigns.

skechers

Main Differences Between Skechers and Shape-Ups

  1. Skechers is a USA-based athletic footwear company that offers different types of footwear and offers more than 3000 shoes for men, women, and children. On the other hand, Shape Ups are the running shoes of Skechers. The company claimed that users could lose weight and have toned muscles by using this shoe.
  2. Skechers was founded in 1992. Shape Ups shoes were launched by the company in 2009. 
  3. Skechers is the 3rd largest athletic shoe company in the United States. Skechers discontinued the manufacture of Shape-Ups shoes.
  4. Skechers is highly successful and made $4.597 billion in revenue in 2020. Shape Ups failed to satisfy the customers and got criticism for its ineffective and dangerous design.
  5. Skechers is the company that used to offer Shape-Ups shoes. Shape Ups shoes were one of the shoe types of the Skechers. 
References
  1. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=skechers&oq=Skec#d=gs_qabs&u=%23p%3D8AngQFM2dVgJ
  2. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=skechers+shape+ups&oq=skechers#d=gs_qabs&u=%23p%3DDHurEOSjmdMJ
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Chara Yadav
Chara Yadav

Chara Yadav holds MBA in Finance. Her goal is to simplify finance-related topics. She has worked in finance for about 25 years. She has held multiple finance and banking classes for business schools and communities. Read more at her bio page.

13 Comments

  1. The comparison table provided is quite informative and helps to summarize the key differences between Skechers and Shape-Ups.

    • The information about the company’s financials and the legal issues related to Shape-Ups is quite enlightening.

  2. I appreciate learning about the difference between Skechers and Shape Ups, it’s helpful to know the history and background of these products.

  3. The mention of the Skechers Foundation and their charitable initiatives is important in capturing the company’s ethos.

  4. The description of Shape-Ups’ design and the subsequent issues faced by users brings important perspectives to the comparison.

  5. Skechers’ collaborations with notable athletes and celebrities speaks to the influence and reach of the brand.

  6. It’s interesting to learn that Skechers retracted the Shape-Ups from the market given the issues with safety and effectiveness.

  7. The account of the safety concerns and legal actions surrounding Shape-Ups is a stark contrast to the success of Skechers as a brand.

  8. Understanding the design differences between Skechers’ lifestyle and performance division footwear adds more depth to the comparison.

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