Social media applications have taken the world by storm. There’s hardly anyone left who does not use social media. It has become the most common way of virtual communication among communities.
Social media can be very helpful if used the right way.
Key Takeaways
- Snapchat is a messaging app allowing users to share photos and videos that disappear after viewing. At the same time, TikTok is a social media platform that allows users to create short-form videos and share them with their followers.
- Snapchat has a smaller user base than TikTok, and it is more popular among younger generations, while TikTok has a wider demographic and is used by people of all ages.
- Snapchat has a more intimate and private feel, while TikTok is more public, allowing users to reach a larger audience with their content.
Snapchat vs Tik Tok
Snapchat is a social media platform that focuses on visual communication, allowing users to send each other short-lived photographs and videos. TikTok is centered around short-form videos that can be shared with a larger, global audience, it also emphasizes on music and allows users to create and participate in trends and challenges.
Snapchat and Tik Tok are two social media apps specialising in taking photos and videos. Snapchat can be used to take photos and videos, both. At the same time, Tik Tok can only be used to take videos.
Comparison Table
| Parameters of Comparison | Snapchat | Tik Tok |
|---|---|---|
| Purpose | Snapchat is an app for sending text, video and photo messages that can only be opened briefly? | TikTok makes short videos on different audio and music tracks. |
| Year of Launch | Snapchat was launched in 2011. | TikTok was launched in China in 2017 and worldwide in 2018. |
| Reach | Snapchat can be used for more personal purposes than Tik Tok. | TikTok helps you post videos that anyone can view, and the video can also go viral. |
| Time of Viewing | Stories posted on Snapchat can be viewed for up to 24 hours by a person, and the photos and videos sent as ‘snaps’ can be replayed only once. | Videos on Tik Tok can be viewed any number of times a viewer wants to, and there is no time limit to which they can be seen. |
| Number of Users | Snapchat has 218 million active users daily. | TikTok has around 41 million active users daily. |
What is Snapchat?
Snapchat is an American app specially designed for messaging?
Millions of people around the world use it. Brands and celebrities use the ‘Discover’ section of Snapchat to advertise their content. It was created by Evan Spiegel, Bobby Murphy, and Reggie Brown at Stanford.
Snapchat provides several filters to take pictures and videos. The media can be saved in the cloud or backed up on the phone storage. Snapchat also gives the option of saving snaps privately with password protection.
The option comes under ‘my eyes only’.
The app revolves around disappearing photos and videos that can be viewed twice. These photos and videos are called snaps.
The Snapchat logo appears to bear its mascot, “Ghostface Chillah”.
When you hold down on the photo button on Snapchat, a video of length 10 seconds can be taken. The time of the video can be extended, but it will be taken in segments of 10 seconds.
In addition to sending snaps, you can also video chat on the app.
What is Tik Tok?
TikTok is a China-based company that provides the social service of video sharing. ByteDance owns it.
The shortest video that can be posted is 3 seconds with an upper limit of 1 minute. The videos can be based on any topic like educational, informational, dance, comedy, etc.
The app is known as Douyin in China and as Tik Tok worldwide. TikTok emerged as a new app after Douyin and Musical.ly were merged in 2018.
In 2020, the app surpassed over 2 billion mobile application downloads. Several countries have banned the app, including India and Pakistan.
The app was originally named A.me in 2016. The app allows us to make short videos with filters and music in the background.
The videos made and uploaded on the app can also be shared over other social media platforms, which has added to the growth of the application.
A ‘For You’ page appears on your Tik Tok feed, which shows you more videos related to the ones you already see.
The content is shown based on AI software that decides what to show you after seeing what you’ve liked and what you’ve skipped past.
Main Differences Between Snapchat and Tik Tok
- Snapchat is an app that is used for sharing time-limited photos, videos and text messages, while Tik Tok is an app that is used to make one-minute videos that are shared globally?
- While Tik Tok was launched recently in 2018, Snapchat was launched in 2011. Tik Tok is newer than Snapchat.
- Snapchat can be used for private conferences, while Tik Tok is for mass conferences.
- Videos posted on Tik Tok can be viewed anywhere and anytime, while photo/video snaps can only be replayed once. Stories posted on Snapchat can only be viewed for 24 hours.
- Snapchat has more daily active users than Tik Tok.
- TikTok is only used for making videos, but Snapchat can also be used to take photos and videos in addition to the advantage of texting.
- http://res.tigerge.cn/20200713/%E8%A1%A5%E5%85%851%20How%20TikTok%20Is%20Rewriting%20the%20World.pdf
- https://www.sciencedirect.com/science/article/pii/S0747563216303041
Last Updated : 11 June, 2023
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Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.
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