Difference Between Social Media and Social Marketing

Social media and social marketing sound the same however both the terms have an altogether different meaning. Social media is a platform for social interaction.

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Business Quiz

Test your knowledge about topics related to business

1 / 10

A firm which outsources its works requires ___________.

more employees

less employees

skilled employees

semi-skilled employees

2 / 10

The Standard of living is the number of goods and services people can buy with the money they have.

True

False

3 / 10

Productivity means how much was done compared to what it took to do it.

True

False

4 / 10

Over-capitalization results from __________.

payment of excessive amount for goodwill

underestimating the rate of capitalization

raising more money than can be profitably used

raising only the money

5 / 10

In business, stakeholders are defined as:

Only the people that purchase goods or services from a business.

Just the vendors that sells to the business.

All the people who stand to gain or lose by the policies and activities of a business.

Only the employees that are effected by the policies of a business.

6 / 10

__________ scale firms enjoy economies of scale.

Complex

Medium

Large

Small

7 / 10

If a general manager asks the sales manager to recruit some salesman on his behalf, it is an instance of ___________.

Division of authority

Decentralisation of authority

Delegation of authority

Delegation of responsibility

8 / 10

Whose liability is limited to the extent of value of business assets and his private assets?

Partnership Firm

Sole Proprietorship

Co-Operative Society

HUF

9 / 10

Who is not entitled to the share of profits?

Manager

Shareholders

Partners

Nominal Partner

10 / 10

A building jointly owned is called office________.

layout

condominium

accommodation

location

Your score is

And it is used to create effective social marketing campaigns. Social marketing is the marketing of brands and products. Socal marketing also helps in social awareness.

The difference between social media and social marketing is that social media is an online platform at which people make a profile as an individual to connect. While on the other hand, social marketing is to promotes awareness and brings a change in a person’s behavior for the community’s betterment.

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Internet and social media are today’s virtual world to be connected with everyone. Social media is an online world of messaging, calls, and posts.

Social media platforms like Facebook and WhatsApp are used by individuals, they make their profiles and can share their pictures and opinions through it.

Social marketing is the marketing of social awareness issues to bring a change in the community. Social marketing is also known as behavior change marketing.

It is done so that the public will get the right information about health issues. Issues like anti-smoking, anti-drinking, No drinking and driving, etc are promoted.

Parameters of Comparison	Social Media	Social Marketing
Definition	Social media is an online platform to connect with one another.	Social marketing is the marketing of social issues to promote awareness about social issues.
Via	It is done via the internet.	Via newspapers, billboards, and social media sites.
Impact on individual	Social media can have a positive as well as negative impact on an individual.	Social marketing has a positive impact on people.
Impact on Society	Social media is for opinions of people as a community which can be totally different.	Social marketing is for social awareness. It will bring a positive change in society.
Examples	Facebook, Twitter, Instagram, etc.	Anti-smoking campaigns, fundraisers for NGOs, etc.

Social Media is an online platform where people interact socially with each other. You can keep up in contact with your friends and family and the whole world.

The social media platform allows the exchange of information, ideas, interests, and feelings as well.

The most famous social media platforms these days are Whatsapp, Instagram, Facebook, Snapchat, Linked In, and Twitter. Different social media platforms provide different features.

From a normal poor person to the biggest celebrity have a social media platform account. Celebrities from actors to entrepreneurs, from sportsperson to politicians, everyone uses social media.

They post and announce their shows, interests, and about themselves through social media.

There are apps and websites as well which you can access through smartphones, tablets, laptops, and computers. The users have to create their profile on a particular social media app to be a part of it.

You can message, call, or connect with anyone through these social media platforms.

There have been a lot of effects of social media these days on lives. There have been both positive and negative effects. These days social media is a big part of life, especially social life.

Mostly when an accident happens people use social media to share their opinions.

Social marketing is marketing about social issues to promote awareness via social media. Social marketing is considered as the good done by marketing like raising social awareness and promote general health.

It promotes structure change which is relevant to social issues.

Social marketing is about marketing for social changes, campaigns like anti-smoking, etc. The aim is to influence people and their behavior for the greater good of society.

Social marketing has been done by newspapers, billboards, and pamphlets, etc. With time social marketing has also caught up with technology and now it is done through social media sites.

The marketing is done by understanding the targeted audience and understanding the behavior that needs to be changed and how to be changed.

The message has to be developed with the motivation that can encourage the behavior change. The outreach to the audience and the evaluation are important.

The first time social marketing was used to address a social issue was in 1963. KT Chandy from IIM, Calcutta, India led a program on reproductive health.

Social marketing is not commercial marketing. Commercial marketers have the aim to sell their products for their profits. Social marketing is purely for social transformation without a secondary outcome.

Social media is a digital platform to connect while social marketing is marketing to promote social awareness.
Social media is an online platform, it requires the internet. Social marketing is done via newspapers, billboards, and now with social media platforms as well.
Social media is a tool to share the opinions of people while social marketing is a process to bring change.
Social Media sites are used by individual persons by making profiles while social marketing is for the whole community which is done for the betterment of the community.
via social media, you interact with people while social marketing aims to change or maintain a person’s behavior for the benefit of the individual as well as the community.

Difference Between Social Media and Social Marketing

References

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Chara Yadav

Chara Yadav holds MBA in Finance. Her goal is to simplify finance-related topics. She has worked in finance for about 25 years. She has held multiple finance and banking classes for business schools and communities. Read more at her bio page.