Difference Between Creativity and Innovation (With Table)

Creativity vs Innovation

The key difference between Creativity and Innovation lies in the fact that creativity refers to something imaginative or new ideas. Innovation refers to introduce something new and unique to existence.

Creativity means to generate new ideas, while innovation means to accomplish those creative ideas.

Creativity doesn’t consume money, but on the other hand, innovation does consume money. Innovation can be risky, but creativity is not at all risky as it’s just an idea.

In the business world, these two terms “creativity” and “innovation” are constantly getting used in sessions of brainstorming, official meetings, and company mission statements.

Though it is a fact that sometimes people tend to use these words interchangeably, which is a common habit these days.

On a serious note, these two terms deliver different meanings and sometimes it can be confusing if people start to assume that they are saying the same things which in reality they are not.

The main difference between creativity and innovation is how they are concentrating on their deliverables. The meaning of “creativity” is when a potential mind is being released to conceive new ideas.

These ideas are capable of demonstrating in any number of ways but mostly they are the thoughts which we are being able to feel, see, smell, touch, etc.

Nonetheless, these creativities or creative ideas can be taken as an expression of analysis within one’s mind.

On the other hand, innovation can be measured fully. This is about using a way to introduce change into nearly a balanced order.

To make an innovation one will require a certain amount of work to make the idea real.


Comparison Table Between Creativity and Innovation (in Tabular Form)

Parameter of ComparisonCreativityInnovation
DefinitionCreativity is the capacity to make or think up something uncommon or original.Innovation is the exercise to create something new which already has a large value to others.
Their actionsCreativity acts by delivering unique ideas.Innovation acts by putting those new ideas in reality.
MeasurableHard to measure.Easy to measure.
LiabilityCreativity doesn’t carry liability as it is just a thought or idea.Innovation can cause liability as the idea becomes reality.
Expression Not every creativity conforms to innovation.Every innovation is a result of creativity.


What is Creativity?

For human species, “creativity” is one of the most important characteristics. It is considered to be one of the main aspects to make a person successful as individuals. The word “creativity” means complete creation.

It is also about controlling to have the power of the mind for conceiving unique ideas, product-plans, experiments of those thoughts, tastes, sensations, etc. For solving problems, “creativity” can be a structure of an individual’s expression.

“Creativity” is a quality which anyone can possess. For example- in the marketing world “creativity” is considered to be the sole ingredient. In this modern era, new technologies are constantly evolving and developing and becoming available to us.

And because of that, companies have to contain a flexible nature and be able to keep up to date so that their creativity will allow them to easily identify new paths in which technology can be applied to help their businesses.

Also, with social media and other currently available interactive forms of marketing these days, it is getting more important to be capable of being creative for companies.

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If employees become more creative, it can inspire them to come up with more interesting thoughts including the improvement of their overall output.

Creativity is thinking out of the
Creativity is thinking out of the box

What is Innovation?

An idea should definitely be reproduced exactly at an economical cost to get called as an innovation, and it also must deliver the satisfaction of a specific need.

The term “innovation” contains a reflective application of facts, thoughts, and initiative in collecting better or different values from resources including all steps by which new ideas are delivered and conformed into useful products.

It also requires balance and formation. Innovation can happen after changing a common or long-standing process by making it better. If one has an existing status quo, that can be developed in order to innovate.

That means creativity and innovation are two very different things even if they share strong bonds.

In other words, by taking a newly made idea and changing them into something useful and practical, innovation can be created. To convert any theory into action, innovation is the process that is needed.

The most familiar kind of innovation is the evolutionary one, meaning one has to find ways of making additional improvements to products and services.

This sort of innovation has fewer risks, as it is usually not hard to set up demand for these improvements and to calculate the possible return on investment. Though it still needs an important and direct approach.

Innovation uses ideas and implements them in real world
Innovation uses ideas and implements them in real world

Main Differences Between Creativity and Innovation

  1. When one is having dreams of new things it is called creativity, while innovation is to make those dreams come true in reality.
  2. The term “creativity” has come from the Latin word “Creo” which means “to create”. On the other hand, the term “innovation” has come from the Latin word “Innovationem”, meaning noun for the action of the term innovates.
  3. One has to think about new things or uncommon concepts and then it can be called “creativity”. Whereas, the process that will change these concepts into practical usage then it is called innovation.
  4. If an individual has brought a new thing into existence, it can be known as someone who has created it. In other cases, if one has made particular improvements to something which has been existing already then it is okay to say that the particular individual has made an innovation.
  5. There is no chance to have any risk regarding creativity, as it is just a thought yet. In the matter of innovation, risk can occur regarding the fact that it has already become a reality from an idea.


Frequently Asked Questions (FAQ) About Creativity and Innovation

  1. What are the types of innovation?

    Innovation is a method by which any organization or even an individual comes up with a better version of any existing product or service which can be both tangible and non-tangible.

    There are four ways in which one can innovate.

    They are as follows: Incremental Innovation, Disruptive Innovation, Architectural Innovation, and Radical Innovation.

  2. What are the different types of creativity?

    Creativity is a phenomenon by which any person or organization comes up with a new method, product or any service which was not existing previously.

    Creativity brings out a new face for an old and existing method of working.

    The four types of creativity are as follows:
    Cognitive, Emotional, Deliberate and Spontaneous creativity.

  3. What are the benefits of innovation?

    The benefits and advantages of innovation are as follows:
    It helps to build a new range of products, helps in overcoming the past loopholes, increases the customer base, adds more value for the client as well as from the company’s point of view and also helps to handle environmental and legal issues in a better way.

  4. What are the stages of creativity?

    Basically, there are four stages in the process of creativity. But in the latest times, they have been stretched and made into five stages.

    They are as follows:
    Stage 1 is preparation, stage 2 is Incubation, stage 3 is illumination, stage 4 is evaluation and stage five is implementation.

  5. How do we innovate?

    Innovation is a process by which an existing product or service is made better or in other words an updated version of the same is launched.

    We can innovate by thinking out of the box and also by empathizing with the customers. By empathizing, the real problem in an existing product can be found out and proper innovation can be done for the same.

  6. What are some examples of creative thinking?

    The process of coming out with a new idea that can result in the betterment of an existing product or can result in the formation of a new one is creative thinking.

    Creative thinking can be seen all around us in the world.

    Some common examples of the same are as follows:
    Visual art, writing, communication, open-mindedness, problem-solving.

  7. What are the barriers to creativity?

    Creativity needs the mind to be free from any barrier or blockage.
    If these are present, then the person will not be able to leave his/her area of comfort and derive creative ideas.

    These barriers are as follows:
    Fear, ego, beliefs, self-criticism, stress, negative people surrounding, prejudice, overspecialization, control, impatience, negativity, uniformity.

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It is a fact that creativity and innovation will always overlap with each other. Even when sometimes these two terms will be applied separately, they will still overlap in others.

All things considered; innovation can outdo only the current market if it is fully designed to emerge. Sometimes few steps will be smaller and only fundamental innovation will put a solid into a growth pattern with no end in sight.

It will not be a list of processes only that will follow one after another. It is like a group of overlapping places that boost the way of thinking.

Where minds with creativity are creating amazing new products, services, and processes everywhere in this world, so people should choose radical innovation in this situation as a better path.


Word Cloud for Difference Between Creativity and Innovation

The following is a collection of the most used terms in this article on Creativity and Innovation. This should help in recalling related terms as used in this article at a later stage for you.

Creativity and Innovation
Word Cloud for Creativity and Innovation



  1. https://creativityworkshop.com/what-is-creativity.html
  2. https://asci.org.in/images/MDP2017-18/mng_creat_inno.pdf
  3. https://www.hbs.edu/faculty/Pages/item.aspx?num=13672