The shipping industry has significantly grown over the past few years. With services being globally available, what triumphs one product over the other is how attractive it looks.
The era of the black and white is gone, and almost every person would like a product neatly wrapped in a vibrant cover than an equally effective product without a glitch of flamboyance.
The words packing and packaging fit into this fast-paced marketing world. People regard them as synonyms. However, they are very different in meaning and covering.
Packing is the protective covering for a single product or many similar products. It may be an ordinary cardboard box without any details regarding the product.
Packaging a product is the onus of the manufacturer, who will try to make the cover as attractive as he can so that the profit is eventually maximized.
The difference between packing and packaging is that packing is merely for protecting the product, whereas packaging is for both protection and endorsement.
Comparison Table Between Packing and Packaging (in Tabular Form)
|Parameter Of Comparison||Packing||Packaging|
|Definition||Packing a product means enclosing it in a safe covering so that it does not get damaged during transportation.||Packaging a product means enclosing it in a safe covering to prevent its damage during transportation, and also for displaying it for retail.|
|Primary Aim||The aim of packing a product is to render it safe for transportation to the retail stores.||The aim of packaging a product is to make it visually appealing for a potential buyer.|
|Displayed Information||No product information except the reference number of the carton is displayed when packing.||Cost price, manufacturer, representative images, and other information is displayed when packaging a product.|
|Related Fields||Packing applies to the fields such as medicine, agriculture, chemistry and more.||Packaging is strictly used in the marketing and advertising industry.|
|Companies Engaged||In packing, general transport and shipping companies are engaged. They are not bothered about the brand of the product.||Packaging engages individual brands that prudently decide the look of their product.|
What is Packing?
Packing is the act of covering a product with a protective case to prevent its damage during transportation. The covering may be of plastic, cardboard, or metal.
The aim of packing a product is to transport it safely to the retail stores. There may be many products of the same brand in a cardboard packing.
The packing only contains the reference number and not any other information about the product inside.
General shipping companies are hired for packing and transportation of the material by the manufacturer. These companies may be lending services to many brands at the same time.
Packing comes under the category of a general act too. It can be used in speech as packing the luggage or packing a gift.
What is Packaging?
Packaging is the process of designing and packing a product for sales and storage. The look of a package is very crucial because it decides the visual popularity of the product.
The main aim of packaging is to attract the customer. Protection is a secondary aim in this case.
Packaging includes many types such as anti-corrosive, pharma, plastic, and flexible. These types are chosen according to different fields that use packaging.
The package for a product contains essential information such as the name of the product, details of manufacture, price, et cetera. The marketing companies are mainly engaged in designing the logo and other visuals for the product.
A recent finding suggests that the share in packaging for Asia, North America, and Western Europe is 36%, 23%, and 22% respectively.
Main Differences Between Packing and Packaging
Packing and packaging sound and are similar in some aspects. They, however, have subtle differences. These are :
- Packing is used to transport several products of the same brand together. Packaging, on the other hand, provides safety to a single product only.
- The main aim of packing is the safe transportation of the product, whereas the main aim of packaging is to make the product visually appealing to the customer.
- No information about the product is displayed on its packing. On the other hand, significant information such as the name of the product, date of manufacture, and expiry date, is displayed on the package of a product.
- Packing is used strictly for shipping and transportation of a product, whereas packaging supports designing and handling of the product.
- General companies that provide shipping services are engaged in packing. On the other hand, manufacturing, designing, and advertising companies are engaged in packaging.
Packing and packaging are two confusing words. They are similar in the aspect of protection but different in the arena of endorsement.
However, they both are very significant in the production world. One is incomplete without the other.
With the increase in production and logistics, manufacturing hubs like China and India have seen a tremendous increase in the demand for packaging.
The surge in pollution over the past few years has led to the idea of Smart Packaging. This goal can be achieved through the use of Augmented Reality.
It is estimated that Virtual and Augmented Reality would boost the GDP of the United Kingdom alone by 2.4% by the next decade. It would be interesting to watch what it entails for other economies around the world.
These anticipatory developments may provide a sharp launch to aspiring designers. They may get important roles in the companies according to their levels of creativity.
However, a greater responsibility on the manufacturers today is to steer towards sustainable packaging goals. The beauty of the environment is much more important than the beauty of a package that would be thrown away after use.
Table of Contents