SEO vs SMM: Difference and Comparison

Over the last few decades, digital marketing has become an indispensable component of the organisation. Digital marketing involves many marketing technologies and strategies to reach customers online.

Digital marketing is mainly split into seven categories. Two are Search Engine Optimization (SEO) and Social Media Marketing (SMM).

Key Takeaways

  1. SEO and SMM are two essential digital marketing strategies that help businesses increase their online visibility and reach a wider audience.
  2. SEO primarily focuses on optimizing a website to rank higher on search engine results pages, while SMM utilizes social media platforms to engage with target audiences and increase brand awareness.
  3. SEO and SMM must thoroughly understand target audiences, their behavior, and how they interact with online content to create successful campaigns.


SEO (Search Engine Optimization) is optimizing a website to improve its visibility and ranking in search engine results. At the same time, SMM (Social Media Marketing) is concerned with promoting a website through social media platforms to increase traffic, engagement, and brand awareness. SMM includes developing and distributing content via social media channels.


The major objective and purpose of Search Engine Optimization (SEO) is to increase traffic on your site. This marketing channel is also very important because it is not only about the search engine but also about having a good SEO that improves the user experience and, eventually, the website traffic.

Keywords also play a major role in shaping your website traffic.

On the other hand, Social Media Marketing encompasses paid social media marketing such as Twitter, Facebook and Instagram ads and non-paid social media marketing efforts. On the whole, Social Media Marketing is a good way of brand awareness.

It isn’t easy to think about business growth without using Social Media Marketing. It would be best to have a proper strategy to grow your business using Social Media Marketing.

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Comparison Table

Search Engine Optimization (SEO)Social Media Marketing (SMM)
What is itIt is the action for optimizing and making the web page more noticeable that ultimately
leads to more traffic and unlimited opportunities.
It is an internet marketing
which is majorly used for promoting
and introducing the brand as well as
interacting with the customers.
StrategyOrganic StrategyPaid Strategy
AimTo build website trafficTo build Brand Personality
GoalsTo uplift the presence in pertinent online search
To erect brand consciousness and finding
new customers.
Keyword ToolsAhrefs, Google Search Engine Console,
SEMRush, KWFinder, Moz Pro, Majestic, Google
Trends etc.
Audiense, OptinMonster, Tweepi, Socedo,
Socialbakers, ZeroFOX, LastPass,
followerwonk etc.

 What is Search Engine Optimization (SEO)?

SEO is one of the top digital marketing channels used to generate traffic on your website. Many people search for things, and that traffic can be extremely powerful for a business.

These represent even more opportunities to connect with the users by answering their queries and becoming a trusted resource. SEO services are also needed because they will help send the right signals to search engines and push your website up the list of results, which will help you rank first.

Why Site Structure Matters?

Building a logical site structure is always satisfying to the users. It makes your site easier to navigate.

This will also provide visitors with a great experience of using your site, and this would lead to encouragement to come back. Hence, site links prove to be beneficial for Search Engine Optimization because it gives a guide to Google.

The site structure is very functioning and accessible as it deals with how this content is grouped.


What is Social Media Marketing (SMM)?

SMM is internet marketing that occurs on social media platforms to promote and showcase the company’s products and brands. Social Media Marketing enables companies to reach out to their customers online for instant interaction, irrespective of their location status.

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The major agenda of using Social Media Marketing is to gain traffic through social media sites. It also helps you in improving your communication with customers.

What are the benefits of using Social Media Tools?

There are innumerable and a great many benefits to using Social Media Tools. These tools allow you to collaborate with your team members and benefit from seeing your comments and mentions in one place.

It also helps in analysing your website’s performance. Making Social Media Marketing effective is almost next to impossible without financial resources, talented people and the right Social Media Tools.

Some Social Media Marketing tools are Buffer, MeetEdgar, TalkWalker, Social Insider, Perfect Audience, Qwaya, BrandWatch, Mention, etc.

social media marketing smm

Main Differences Between Search Engine Optimization (SEO) and Social Media Marketing (SMM)

  1. SEO depends on the keywords and the quality of your website linked to your page and the whole site. At the same time, SMM depends on the marketing strategy and how content is created.
  2. SEO is about getting the maximum traffic to your website from the search engine. At the same time, SMM is an online marketing strategy on various social media platforms such as Facebook, Twitter, Instagram etc.
  3. SEO is a long process and has long-term results. Whereas SMM is a fast process only when done correctly.
  4. SEO provides organic results. At the same time, SMM is paid advertising to promote ads or content.
  5. SEO’s goal is to uplift the presence in pertinent online search results. At the same time, SMM’s goal is to erect brand consciousness and find new customers.
Difference Between SEO and SMM

Last Updated : 13 February, 2024

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