Difference Between Digital Marketing and SEO

Both digital marketing and SEO are considered to be processes through which the reach of a particular website and/or products and services can be increased. In other words, both of them are too used to be able to reach more customers for a website or product or service.

Digital Marketing vs SEO

The difference between Digital Marketing and SEO is that Digital Marketing refers to making use of videos, ads, posts, or social media to increase the outreach whereas SEO involves bringing up the website or page and for it to rank higher upon searching.

Digital Marketing vs SEO

Digital marketing is a huge term that encompasses a lot of activities. For instance, marketing through social media, YouTube videos, search engine optimization (SEO) and so many other things.

SEO refers to Search Engine Optimisation and is just a part of the wider term Digital Marketing. As a part of SEO, a website is optimized to rank it higher when searched about related aspects.

This brings up the position of the website on the search engine and thus increases the chances of the website being referred to.


Comparison Table

Parameter of ComparisonDigital MarketingSEO
MeaningDigital marketing encompasses various techniques to market websites or products or services through online mode.SEO refers to optimizing the website and its content to increase its chances of being seen. In other words, optimizing it in a manner so that it ranks higher on the search engine.
ScopeDigital marketing is a wider term as it includes numerous methods and techniques of marketing.SEO has a narrower scope as it can be called a part of digital marketing itself.
ComponentsDigital marketing has several components such as using social media, through YouTube videos, even SEO, and a lot of other ways.SEO is itself a component of digital marketing. It only involves the idea of optimizing a website.
SpecialistsDigital marketing specialists or managers may be efficient in handling every aspect of it, including SEO.SEO specialists are generally more into ways and techniques of optimizing a website productively to increase traffic and thus revenue. They may or may not be proficient in other aspects of digital marketing.
Set standardDigital marketing does not have a stringent set standard which is required to be followed while performing the operations.SEO has set standards to be able to optimize a website in a set pattern and manner to move it higher in the search results.


What is Digital Marketing?

Digital marketing is a process of using various methods and techniques to increase the outreach of a website or product or service and thus increase the traffic and ultimately the revenue for the company.

It has several components or let’s say, it can be performed through various methods and/or platforms.

For instance, using Social Media platforms to post about it, posting videos on YouTube, giving ads on Social Media or Google or YouTube, through Search Engine Optimisation and so many other ways.

It is evident from this that digital marketing is a very wide term that encompasses so many ways or methods or techniques.

A digital marketing specialist is a person who has great proficiency in possibly all aspects of it, including SEO. There is no set standard or course to get into digital marketing.

However, these days, various vocational courses include digital marketing as an exclusive course which enhances the abilities of a person in the field.

Moreover, no set standard is required to be followed while performing the operations related to it. In other words, it is not mandatory to do or not do something before or after another.

To explain simply, everybody can have different marketing strategies on the digital platform.

digital marketing

What is SEO?

SEO refers to Search Engine Optimisation. In other words, it is a process that involves optimizing a website in a particular manner so that it ranks higher in search engine searches.

SEO is a specific method under Digital Marketing. Simply put, it has a narrower scope than digital marketing as it is a part of it. This is also why it does not have its specific components as it is itself a component of digital marketing.

However, SEO has a standard which is ideally required to be followed while optimizing the website so that the traffic increases, thus leading to an increase in the revenue for the company.

Moreover, SEO Specialists are generally people with high proficiency in optimizing the websites per the industry patterns so that it appears higher on the search engine while searching.

While optimizing the website, poor quality content is removed and the remaining content is also improved so that is looked upon favourably by major search engines like Google, Yahoo, Bing etc.

When this happens, the website will be ranked higher on these search engines and thus will have a better chance of being viewed.

search engine optimisation

Main Differences Between Digital Marketing and SEO

Though the terms closely related to each other, the major differences are discussed below.

  1. The first and foremost difference is that digital marketing involves various methods and techniques, one of which is also SEO. On the contrary, SEO is just a component of digital marketing.
  2. Furthermore, digital marketing has a wider scope as compared to SEO because it has various components and one of them is SEO itself.
  3. Some digital marketing components maybe social media marketing, YouTube video publicity, ads, SEO etc. SEO, in itself, is a method of digital marketing through which ranking of the website can be improved.
  4. Moreover, digital marketing specialists may be proficient in all aspects of it, however, it is not necessary that SEO specialists will be able to handle other aspects of digital marketing.
  5. Lastly, pursuing digital marketing does not require a set standard to be followed, but it is ideal to follow a particular standard in SEO to be able to make it more search engine friendly.
Difference Between Digital Marketing and SEO


  1. https://www.deslegte.be/files/samples/books/9789462762022.pdf
  2. https://hal.inria.fr/hal-01449453/document
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SEO gives us free traffic from search engines. Digital marketing is a generic term to cover all type of marketing that is done on the internet.