Difference Between Fashion and Fad

There is a trend followed by people in everything today. Social influence is changing fashion every second. People are following influencers to make choices in clothing, eating, and managing workloads. Fashion and fad are the two terms used alternatively in the fashion world, but the difference in period is followed by society.

Fashion vs Fad

The main difference between fashion and fad is that fashion is the present acceptance of societal behavior and style that changes and transforms itself with society. On the other hand, a fad is a fashion that is accepted by a particular group of people but its acceptance declines in a short period. 

Fashion and Fad

Fashion is a term used to denote the trend followed by society in terms of clothing, living, and the acceptance of new things. Fashion is accepted slowly and then reaches popularity. It continues to be popular or widely accepted until the decline stage of the trend cycle.

On the other hand, the fad is a fashion that is accepted widely in the beginning stage of the cycle and disappears as everyone has accepted it. It is a seasonal fashion that goes to a decline stage in less than a year. The fad may be accepted for a long time, or it vanishes from the fashion trend as if it was not present.

Comparison Table Between Fashion and Fad

Parameters Of ComparisonFashion Fad  
DefinitionIt is an activity that evolves, changes, and is accepted by society for a longer period.It is an activity that is accepted by a group of people impulsive for a short period.
GrowthFashion grows slowly and reaches higher metrics before going to a decline stage.Fad grows metrically and then goes to a decline stage.
Term used forClothing, behavior, makeup, hairstyles, and other accessoriesA fad is used to denote the fashion in food, dance movements, clothing, and other short-lived things.
DurationLonger as it transforms itself with societal changesShorter and less than a year
Targeted audienceWorldwideA selected group of people only.

What is Fashion?

Social media platforms have more impact on individual choices. Fashion is followed by people to become popular and influence others. Business organizations also use social media platforms, highly liked influencers, actresses, and celebs to market their products and services. Fashion is a term used to introduce new things in society.

Fashion term usually used for the evolving, transforming things like clothes, accessories, electronic items, gadgets, makeup products, and others. Every product has a life cycle from the introduction to the decline stage. Fashion of a particular thing is introduced to the world through influencers by which its demand is increased slowly.

Fashion growth is slow and steady. It continuously improves and lasts for a longer period. Fashion is accepted by everyone, irrespective of the segments. Fashion is used to transform and get better results, not only in clothes and accessories but also in the business. Fashion is a present behavior and acceptance of things by people. A new fashion is evolved when the old is declined. Some fashions have unique places and demands depending on the seasons. Trends, craze, fad are the terms used in the fashion cycle to determine the demand and duration of a particular fashion.

What is Fad?

A fad is one of the terms used in the fashion environment to denote short-term fashion. Fad fashion becomes popular overnight and declines overnight. It is a fashion that lives for a short period. When people get bored of fashion, it declines. A fad is a permanent fashion in some context that never changes as time passes. In some contexts, the fad is a temporary fashion that only follows for some time in the season.

Fad fashion targets only particular fashion and leaves the group in a stable. A fad is less significant in society. Fad fashion does not transform the previous fashion but adds substitution to it.  Fad fashion easily gets out model within a short period, and people soon get bored of the fad fashion and leave it.

Fad fashion is adopted only by the desired people as per their needs and requirements. Fad fashion is stable, and there will be no improvement but has many substitutions. Fad fashion is used for dance movement, music, food that becomes old but has value in the present and future for the shooter period. Fad fashion is followed collectively by a group of people. A fad is a seasonal fashion, occasional fashion, and cultural fashion that is followed for a particular time.

Main Differences Between Fashion and Fad

  1. Fashion is a trend accepted by everybody, whereas fad is a fashion accepted only by a particular group of people.
  2. Fashion is low in the initial stage and then steadily grows to high, whereas Fad is high in the initial stage only.
  3. Fashion is used with clothing, footwear, and other accessories that have a transformation, whereas fad is used to denote clothes and behavior that is used only at a particular time for a short time.
  4. Fashion is longer-lived than fashion.
  5. Fashion may become a fad but not vice versa.


Fashion and fad are the terms used in the trend to describe the acceptance of a particular thing by society and the duration in which it is accepted.  There is a fashion in clothing, behaving, transforming ounces lifestyle to go with the societal trend. A fad is also a fashion, but it is impulsively accepted by society for a short period, and then it vanishes when people get bored of it. Fashion evolves, but the fad is an outdated fashion. Fad goes to a decline stage more quickly than fashion or trend.  In a custom, fad means to follow the same culture and rules for a particular time, and fashion is the current custom followed in society.


  1. https://www.google.co.in/books/edition/Elements_of_Fashion_and_Apparel_Design/4oO1sxv8jBwC?hl=en&gbpv=1&dq=difference+between+fashion+and+fad&pg=PA101&printsec=frontcover
  2. https://www.google.co.in/books/edition/Fashion_Forecasting/ZhKTCwAAQBAJ?hl=en&gbpv=1&dq=difference+between+fashion+and+fad&pg=PA29&printsec=frontcover
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