Google TV, Fire TV Stick, and Roku are popular streaming devices allowing you to access and watch your favorite TV shows, movies, and other video content from various streaming services.
Google TV is a smart TV platform developed by Google that integrates streaming, live TV, and on-demand content into a single interface.
Itโs available as a standalone device or built into select TVs and comes with a voice-controlled remote.
The Fire TV Stick is a compact streaming device developed by Amazon that plugs into your TVโs HDMI port. It comes with a remote that includes Alexa voice control, allowing you to search for content and control your smart home devices using your voice.
The Roku is a line of streaming devices that offer access to a wide range of streaming services, including free and paid options.
It comes with a remote that allows you to navigate the user interface and search for content, and some models also offer voice control.
Key Takeaways
- Google TV emphasizes content discovery, has Chromecast capabilities, and supports Google Assistant voice control.
- Fire TV Stick offers tight integration with Amazon services, including Prime Video and Alexa voice control.
- Roku provides many streaming apps, an easy-to-use interface, and compatibility with various smart home systems.

Google TV vs Fire TV Stick vs Roku
Google TV, Fire TV Stick, and Roku are streaming devices that offer access to various apps and streaming services. Google TV is integrated with Google Assistant and other Google services, Fire TV Stick has Alexa voice control, and Roku has a simpler interface. They differ in app selection, price, and compatibility.
Comparison Table
Parameters of Comparison | Google TV | Fire TV Stick | Roku |
Operating system | Android TV | Fire OS | Roku OS |
Remote control | Voice-enabled remote | Voice-enabled remote | Voice-enabled remote |
Streaming services | Google Play, YouTube | Amazon Prime Video, Netflix, Hulu, ESPN+ | Netflix, Hulu, ESPN+, Sling TV, HBO Max |
Supported apps | Google Play Store | Amazon Appstore | Roku Channel Store |
4K support | Yes | Yes | Yes |
HDR support | Yes | Yes | Yes |
Dolby Atmos support | Yes | Yes | Yes |
Price | $49.99 | $39.99 | $29.99 โ $99.99 |
What is Google TV?
Google TV is a smart TV platform developed by Google. It was launched in 2010 and was initially based on the Android operating system. In 2020, Google rebranded Android TV as Google TV and released a new platform version.
One of the main features of Google TV is that it integrates with Googleโs ecosystem of products and services, including the Google Play Store, Google Assistant, and YouTube. This allows users to access various content, including movies, TV shows, music, and apps.
Google TV also has a voice-enabled remote control, which allows users to search for content and control their TV using their voice.
It also supports 4K and HDR, allowing users to watch high-definition content with improved picture quality and detail.
Google TV also has several additional features, including personalized recommendations, a watchlist for saving content to watch later, and the ability to use their smartphone or tablet as a remote control.

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What is Fire TV Stick?
Fire TV Stick is a streaming device developed by Amazon. It allows users to access a wide range of content, including movies, TV shows, music, and apps, on their television. The device plugs into the HDMI port of a TV and connects to the internet via Wi-Fi.
One of the main features of Fire TV Stick is its support for popular streaming services such as Amazon Prime Video, Netflix, Hulu, and ESPN+. It also has access to the Amazon Appstore, allowing users to download and install various apps and games.
Fire TV Stick also has a voice-enabled remote control, which allows users to search for content and control their TV using their voice.
It also supports 4K and HDR, allowing users to watch high-definition content with improved picture quality and detail.
Fire TV Stick also has several additional features, including personalized recommendations, a watchlist for saving content to watch later, and the ability to use their smartphone or tablet as a remote control.

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What is Roku?
Roku is a streaming device that allows users to access a wide range of content, including movies, TV shows, music, and apps, on their television. It connects to the internet via Wi-Fi and plugs into the HDMI port of a TV.
One of the main features of Roku is its support for popular streaming services such as Netflix, Hulu, ESPN+, Sling TV, and HBO Max.
It also has access to the Roku Channel Store, allowing users to download and install various apps and games.
Roku also has a voice-enabled remote control, which allows users to search for content and control their TV using their voice. It also supports 4K and HDR, allowing users to watch high-definition content with improved picture quality and detail.
Roku also has many additional features, including personalized recommendations, a watchlist for saving content to watch later, and the ability to use their smartphone or tablet as a remote control.

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Main Differences Between Google TV and Fire TV Stick, and Roku
- Google TV uses the Android operating system, Fire TV Stick uses Fire OS, and Roku uses Roku OS.
- Google TV has access to Play, and YouTube, Fire TV Stick has access to Amazon Prime Video, Netflix, Hulu, and ESPN+, and Roku has access to Netflix, Hulu, ESPN+, Sling TV, and HBO Max.
- Google TV has access to the Google Play Store, Fire TV Stick has access to the Amazon Appstore, and Roku has access to the Roku Channel Store.
- All three devices have voice-enabled remote controls, but the specific features and capabilities of the remote controls may vary.
- Google TV costs $49.99, and Fire TV Stick costs $39.99, and Roku costs between $29.99 and $99.99, depending on the model.
- https://ieeexplore.ieee.org/abstract/document/8612143/
- https://www.researchgate.net/profile/Huw-Read/publication/319390292_Forensic_Evaluation_of_an_Amazon_Fire_TV_Stick/links/5dbe0b02299bf1a47b0f2dac/Forensic-Evaluation-of-an-Amazon-Fire-TV-Stick
Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.