Difference Between Iams and Eukanuba

In general, Eukanuba, like Iams, is renowned as a branded product. It’s available in a range of formulations, including productivity diets for working dogs and cats, specialized consultant diets, and everything in between.


Food Quiz

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What type of sweet dish is typically served after the main course of a meal to complete the dining experience?

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What type of measuring unit is most commonly used in recipes?

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This food group is our body's best source of energy?

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Rockmelons are an excellent source of which vitamin, which can also
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What type of utensil is best for mixing thick dough?

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This article will help you understand the features, USPs, and differences between the two brands and help you make a precise decision.

Iams vs Eukanuba

The difference between Iams and Eukanuba is that Iams is based on quantity and price as its primary highlight whereas Eukanuba is famous for its high price and usage of 100 percent natural and organic ingredients. To be precise, Iams is made for a wider variety of pets and has added minerals and artificially made compounds with a reasonable price tag but Eukanuba took a step further in branding and pricing as well as selling a premium product by P&G.

Iams vs Eukanuba

Iams was created to give dogs and cats nutritional chow of a considerably higher quality than what has been previously commercially available. Iams offers a diverse range of goods.

As Iams is the less expensive of the two pet food companies, it is recognized for offering high-quality pet meals at an inexpensive price.

They wanted to make the point that Eukanuba is far and away from the finest of the competition. Iams sells a range of healthy pet food under the Eukanuba brand, which includes either dry and wet chow. The majority of Eukanuba’s components are of the highest grade.

Eukanuba, for instance, makes high-quality pet kibble for farm dogs and other hard-working canines. Who need formulae that are high in protein.

Comparison Table

Parameters of ComparisonIamsEukanuba
Brand WingProctor and Gamble.Under the sub-brand of Iams.
Target AudienceAppropriately for people who are searching for an all-rounder pet food especially for their dogs and cats.Targeted for people with posh breeds and who require 100% natural components in their pet food.
ConstituentsContains artificial minerals and nutrients along with poultry protein and meat.Meat, chicken left-overs, organic minerals, egg yolks and bone components for dog food.
PriceIt is cheaper than Eukanuba brands.It is considerably costlier than Iams branded products.
Feedback in MarketIt is known for its affordable range and great efficiency. It has ranked in the top 4 best selling pet food brands.It is known for its excellent quality dog food and specifically for its prioritized fooding sub-brands for different dog breeds.

What is Iams?

Iams is a well-known premium brand for dog and cat food produced by Spectrum Brands in Germany, Incorporated in the rest of the globe. The business provides puppy/kitten, adolescent, and matured pet chow for cats and dogs.

The Iams company stands for the greatest luxury food mix of “health, digestibility, and pricing.” They also promote dishes made with the greatest components, such as poultry and lamb, which are full of protein.

Nutrients, vitamins, enzymes, and amino acids will be among the components. While including protein molecules, carbohydrates, berries, and veggies, the Iams website claims to provide 100 percent well thought and comprehensive nourishment.

In April 2014, P&G stated that it will sell its Iams, Eukanuba, and Natura dog food trademarks in all areas except Germany to Mars, Inc for $2.9 billion in revenue, marking the company’s largest divestment in 5 years.

What is Eukanuba?

Eukanuba is a dog and kibble company made and produced by Mars Corporation in the United States and by Rainbow Products in Europe; it was formerly handled by P&g between 1999 until 2014.

When P&G controlled the Eukanuba production factory in Leipsic, Ohio, this was the world’s biggest dog food operation. Foreign items that may have dropped in are detected using security checkpoints.

If cost isn’t a factor in your selection, you might be interested to know that Eukanuba uses the greatest materials available. Finest cuts of sheep and poultry are just a few instances.

Poultry (as the major component), hen by-product powder, meat and fish, chicken stock, bakers rice, powdered whole wheat, dry beet juice (with glucose removed), millet, dried egg products, and genuine chicken taste are all common ingredients in Eukanuba formulas.

Main Differences Between Iams and Eukanuba

  1. Iams symbolizes their finest luxury dog food nutrients P&G pet division’s authorized trademark is Eukanuba.
  2. The Iams series under P&G was launched earlier than the Eukanuba series in the pet food market.


  1. https://headsupfortails.com/collections/iams
  2. https://www.pawdiet.com/ingredients/eukanuba-dog-food-ingredients-review/#:~:text=For%20Eukanuba%2C%20these%20are%20the,first%205%20dog%20food%20ingredients.&text=As%20you%20can%20see%2C%20the,whole%20grain%20sorghum%2C%20and%20wheat.
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