Sephora Brand vs Ulta Brand: Difference and Comparison

Makeup can add a dash of confidence to your personality in the field of professional as well as personal. And we depend on popular brands as our skin can react to unreliable products and brands. Sephora brand and Ulta brand are two one-stop destinations for makeup and skincare products. The two brands do not have much difference except a few. The reputation of both is circulated worldwide.

Key Takeaways

  1. Sephora focuses on high-end, luxury cosmetics, while Ulta offers a mix of drugstore and high-end brands.
  2. Sephora provides customers with a sophisticated shopping experience, whereas Ulta aims for a more approachable environment.
  3. Ulta has a broader range of products, including haircare and appliances, while Sephora prioritizes cosmetics and skincare.

Sephora Brand vs Ulta Brand

Sephora is a retail store which includes a wide range of products such as makeup, skincare, tools, and accessories. Sephora products are designed to be high quality and trend-forward. Ulta is a retail store whose beauty products are made to be affordable and suitable for a wide range of skin types.

Sephora Brand vs Ulta Brand

All luxury brands live under the roof of Sephora. You can get great deals on luxury branded products on the online platform of this brand. It is exclusively for luxury brands; one can not find drugstore brands here. It is widely popular and present worldwide, with a headquarter in Paris.

Ulta is a beauty chain, and its speciality lies in the fact that it includes both expensive and affordable cosmetics and other skincare products, as well as perfume. It includes drugstore brands, and thus the product range of Ulta is very broad.

Comparison Table

Parameters of ComparisonSephora BrandUlta Brand
Founded Sephora was founded in the year 1969.Ulta brand was founded in the year 1990.
HeadquarterSephora has its headquarter in Paris.Ulta has its headquarter in Bolingbrook, a village in Illinois, US.
ProductsSephora only has a place for luxury brands. Ulta features luxury brands as well as affordable brands products.
ExpansionSephora is available in 2300 stores worldwide, spread in 33 countries in total. It is focused in the US along with 1107 stores in Colombia and it also has 49 stores in America.
Drugstore brandsDrugstore brands are not available in Sephora.Ultra has drugstore brands on their selling list.

What is Sephora’s Brand?

It is a frequently heard, popular brand name. It is a multinational chain store. It assembles beauty products, personal care products and makeup products. It complies with around 300 different luxury brands under one roof for the convince of the customers.

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They not only sell other brands’ products but also have their own products with a private labels bearing the same name. The brand began its journey in the year of 1969. The first store was founded in Limoges of Paris.

The company does not deal in drugstore brands. One can not find affordably priced products in Sephora. Only luxurious ones find a place here. Later, Sephora got incorporated with perfume products with the same name. Luxury brands such as Huda Beauty, Fenty Beauty, and Charlotte Tilbury can be found here but not in Ulta. Sephora offers their VIB members many facilities, and their reward program is very popular.

sephora brand

What is Ulta Brand?

Ulta is a beauty store chain based in the United States. Before, it was known by the name Ulta Salon, Cosmetics & Fragrance Inc. It started its journey in 1990 with a headquarter in Bolingbrook, Illinois. Ulta offers skincare products and cosmetics. You can also get men’s and women’s perfumes under this brand.

The reason behind Ulta’s popularity is the fact that it keeps and offers the customer both expensive and affordable products. One can find luxury cosmetics, personal care products, affordable drugstore cosmetics, and other products.

Its wide presence in the globe of Ulta is not as wide as Sephora, but when it comes to the number of products, Ulta wins the race. They have around 1200 stores in America and are capable of offering over 20,000 products. The constant coupons and sales make the customer happy.

ulta brand

Main Differences Between Sephora Brand and Ulta Brand

  1. Sephora is an older brand than Ulta. Sephora was founded in the year of 1969, whereas Ulta brand was founded in the year of 1990.
  2. Sephora is spread worldwide in 33 countries, but Ulta is mostly limited to the US and America.
  3. Sephora has over 2300 stores scattered throughout the whole world. But Ulta has lesser stores available.
  4. One can not find drugstore brands such as NYX and L’Oréal in Sephora, but Ulta offers a wide range of drugstore brands.
  5. The headquarter of Sephora is situated in Paris city of France. On the other hand, the headquarter of Ulta is situated in Bolingbrook, a village in Illinois of US.
  6. Sephora is a place to assemble luxury brands only. However, Ulta offers a collection of luxury brands as well as affordable yet popular brands.
  7. Sephora assembles over 300 brands under one roof with over 17,000 products. On the other hand, Ulta has a collection of more brands. It has over 500 brands in its collection, with around 20,000 types of products.
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Last Updated : 13 July, 2023

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8 thoughts on “Sephora Brand vs Ulta Brand: Difference and Comparison”

  1. The difference between the two comes to the target audience. While Sephora focuses on a sophisticated shopping experience, Ulta aims for a more approachable environment. This is a good thing to know when I want to feel comfortable while shopping for makeup.

  2. I had no idea at all of the difference between these two stores. I’ll definitely be paying more attention to the beauty products that I buy.

  3. I think Sephora is a bit more exclusive than Ulta, which seems to reach a wider range of customers, from luxury to affordable brands.

  4. The comparison table is very informative. I have to take into consideration each brand’s features when I’m buying my beauty products.

  5. The known difference between the two is that Ulta has a mix of drugstore and high-end brands, while Sephora is focused on high-end, luxury cosmetics. That alone can give a potential client a clear idea of what they are looking for.


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