Squarespace vs Wix vs Webflow: Difference and Comparison

Certain companies in the market offer the service of registering domains and constructing websites through the Internet. Most businesses even offer pre-built templates for quickly putting out a website.

Some companies provide free access, while others charge a fee to create a new website. These businesses also give excellent customer service.

Squarespace, Wix, and Webflow are three different website-building firms. Such firms also assist in making portfolios.

Key Takeaways

  1. Squarespace is known for its sleek, professional templates and ease of use, while Wix offers a wider range of customization options.
  2. Webflow is geared toward professional web designers, offering more advanced design tools and capabilities than Squarespace and Wix.
  3. Wix and Squarespace offer built-in e-commerce functionality, whereas Webflow requires integration with third-party e-commerce platforms.

Squarespace vs Wix vs Webflow

The difference between Squarespace, Wix, and Webflow is that Squarespace is an American website-building firm in New York. On the other hand, Wix is an Israeli firm, and Webflow, like Squarespace, is an American company based in San Francisco. Squarespace is the oldest website creation company, as it was created in 2004.

Squarespace vs Wix vs Webflow

Anthony Casalena, a single individual, created, built, and founded Squarespace in 2004.

Because he established Squarespace for his personal use while studying at the University of Maryland, he was the only one in this firm for two years, till 2006.

Gradually, Squarespace spread its wing and got famous.

In 2006, three experts (Avishai Abrahami, Nadav Abrahami, and Giora Kaplan) established the Wix firm. With the assistance of Wix, a developer can create HTML 5 websites and mobile applications.

It provides the facility of drag and drop of codes by minimizing the coding at the developer’s end.

Webflow was created in 2013 and is a software and application development company based in the United States. Three experts (Vlad Magdalin, Sergie Magdalin, and Bryant Chou) founded it.

It operates on the principle of total customization, which eliminates the requirement for a set of codes. So, it provides excellent assistance for people not from a technical background.

Comparison Table

Parameters of ComparisonSquarespaceWixWebflow
Created InSquarespace was created in 2004. Wix was created in 2006.Webflow was created in 2013.
User-FriendlySquarespace is user-friendly in some ways, yet it limits the user in others.Wix is a very user-friendly platform.Webflow is also user-friendly when compared with Squarespace and Wix.
PlansSquarespace consists of only premium plans.Wix provides both free and paid plans.Webflow too provides free and paid plans.
CustomersSquarespace is highly used by small businesses to sell limited services.Wix is also not a good choice for large businesses.Webflow has clients that run large businesses.
Export DataSquarespace provides the service of exporting data from a site in easy steps.Wix does not allow users to export their content.Webflow’s premium plans only allowed the exportation of data.

What is Squarespace?

Squarespace is a company that allows people to build websites even if they are unfamiliar with coding.\

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It consists of limited templates that users can choose and edit according to the theme and services of their website by making it attractive.

Squarespace has different plans for personal and professional use. Moreover, it provides the option of a free trial to check how our website will look and pay for the chosen program if satisfied with the design.

It is an excellent choice for developing personal websites and small businesses for selling limited services, as one can only sell up to 200 products. So, it is not a good option for building e-commerce sites.

Since this platform provides good SEO tools, searching for tags, links, sitemaps, codes, etcetera becomes easy. Moreover, it provides the service of viewing real-time analytics such as customer visits and their activity (including their keywords).

It is even a good option for bloggers to blog online without paying hefty amounts. However, a search optimization engine is absent while creating such sites because one cannot edit the auto-generated title for better SEO.

The other drawback is that it does not allow a preview button to preview the design before publishing.

squarespace 1

What is Wix?

Wix is also a website-building service enabling non-technical users to create websites quickly and easily using several templates.

When building the website, we may select a theme by simply clicking on its name.

Once we have chosen the appropriate theme, two options come on the screen. One is to answer some asked questions. Depending on the answers, Wix’s artificial intelligence will create a website for us.

The other option is to build the website by choosing templates.

Template editing is a breeze with Wix. Moreover, it also allows the users to upload the website for free to take suggestions from people on how it looks.

Once we are satisfied with the looks and behaviour of each device, we can purchase the package accordingly.

It has better SEO tools than Squarespace because it allows us to choose our titles without autogenerating them. Moreover, Wix helps the user to build the application at great speed.

Wix does not support large businesses because one cannot export content from the Wix platform. If users try to transfer the data, it will be pricy and manual without ease.

Even it does not assist customers with the live chatting option.

What is Webflow?

Webflow is a website-building platform with zero availability of code. One can design responsive websites from scratch by drop and drag options without writing any code.

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Webflow writes the entire coding for the user.

The coding of the Webflow can be exported to other sites or used in the Webflow to develop a website like a pro.

It relies on a content management system (CMS) that manages the creation and modification of the design.

So, it is a good choice for making e-commerce and blogging sites.

It is a groundbreaking technology for the industry and a boon for website builders. Moreover, Webflows’s website is coded in the Webflow platform with complex interaction and an attractive layout.

The time to first byte (TTFB), the time between the customer’s request and the receipt of the first byte of the website, is faster in Webflow than Squarespace and Wix. There are a few limitations of Webflow.

The first constraint is that it does not permit the construction of online apps that require user login access (e.g., Facebook, YouTube). The second issue is that it lacks a design helper.

The final constraint is that the customer cannot access phone or live chat help.


Main Differences Between Squarespace and Wix and Webflow

Created By

  1. Squarespace was created by Anthony Casalena in 2004, initially for personal use for building websites.
  2. Israeli web developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan created Wix firm in 2006.
  3. Vlad Magdalin, Sergie Magdalin, and Bryant Chou created the Webflow platform in America in 2013.

Types of Customers

  1. Squarespace is suitable for personal websites and small business websites for blogging.
  2. The Wix platform may also create simple websites for blogging, e-commerce, and other uses.
  3. Webflow is used to make websites (e-commerce and blogging) for large businesses.

Type of Customer Care Support

  1. The Squarespace firm provides live chat support, forum filling, and email support.
  2. Wix firm allows customers to contact by email, calls and by filling the form as it does not provide a live chat service.
  3. Webflow platform provides customer care support through only emails.

Ease of Use

  1. The Squarespace firm is the least user-friendly comparatively.
  2. Wix firm provides a preview and good editing options so, it is easy to use.
  3. Webflow firm is based on a CMS platform so very user-friendly platform.


  1. The headquarters of Squarespace is in New York, USA.
  2. The headquarters of Wix is in Tel Aviv-Yafo in Israel.
  3. The HQ of Webflow is in San Francisco, America.
  1. https://search.informit.org/doi/abs/10.3316/agis.20210907053029
  2. https://dl.acm.org/doi/abs/10.1145/3475716.3475782

Last Updated : 13 July, 2023

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