SquareUp vs Wix: Difference and Comparison

SquareUp and Wix are very popular names in the world of web building. These two companies have thousands of employees and also run Super Bowl ads.

Both SquareUp and Wix have their advantages and disadvantages. Choosing between these two is very hard and requires a detailed discussion about its features and pros and cons.  

Key Takeaways

  1. Squareup is a platform primarily focused on payment processing and point-of-sale solutions for businesses, while Wix is a website builder and hosting service.
  2. Squareup offers tools for managing inventory, customer data, and employee scheduling, while Wix provides extensive design customization and app integration options.
  3. Both platforms cater to small businesses and offer e-commerce solutions, but Wix is more suited for creating and managing websites, whereas Squareup excels in payment processing and sales management.

SquareUp vs Wix

The difference between SquareUp and Wix is that SquareUp refers to a fully integrated payment solution and point of sale (POS) software that allows medium and small-sized sellers to participate in an eCommerce platform and grow their business with integrated tools and professional eCommerce website on the other hand, Wix is a website publishing and building platform where users can easily create their websites with a drag and drop website editor tool.

SquareUp vs

SquareUp, known as Square, is a point of sale or POS software and payment solution. SquareUp has every feature that can help businesses to grow and reduce waste.

It increases business productivity and profitability by offering an online eCommerce platform to medium and small businesses. It is only available on Android, Mac, and Windows. 

On the other hand,, Wix is a website-building and publishing company that provides its customers with customized website templates. Users can easily create their websites and mobile sites on this platform using a drag-and-drop editor tool.

The company has its headquarters in Israel and several branch offices in countries like Germany, Canada, Ireland, Brazil, India, the United States, Ukraine, and Lithuania.

Comparison Table

Parameters of ComparisonSquareUpWix
TypeWix refers to a website-making and publishing website. SquareUp provides an e-platform for medium and small-sized businesses to grow their businesses. It also provides payment facilities.    
FunctionSquareUp is only available on Windows, Mac, and Androids. It can not be available on iOS.     SquareUp is only available on Windows, Mac, and Androids. It can not be available in iOS.    
PlatformSquareUp is owned by Square Inc., which is U.S based.     Wix is available on all platforms, like Windows, Mac, Android, and iOS.
OriginAvishai Abrahami owns Wix. Wix originated from Israel.
OwnerSquareUp is owned by Jack Dorsey.      Wix is owned by Avishai Abrahami.

What is SquareUp?

SquareUp refers to point-of-sale or POS software and payment solutions owned by Square Inc., a famous US-based financial service company. It is available on Windows, Mac, and Android but can’t support iOS.

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Using SquareUp, many small and medium businesses have started to grow their businesses in the eCommerce platform.

The key features of SquareUp are sales history, providing sales management, product management, customer management, and accounting management.

The main customers of SquareUp are enterprises, Startups, freelancers, and SMEs. It has a well-built customer support system through phone calls, Emails, tickets, and training. The payment methods for availing of this software are mainly monthly. 

The invoice platform of SquareUp is very innovative and designed mainly to make it cost-effective for small businesses and freelancers by only paying a small portion of the payment received from invoices.

The main advantage of SquareUp is that it provides a responsive mobile platform. It is very user-friendly and cost-effective. SquareUp is considered one of the best payment solutions for SME businesses. 

The Payment API of SquareUp is a cloud-based payment solution that accepts debit and credit card payments from your website.

Suppose you purchase anything with a merchant that accepts SquareUp payments over the phone, through Square online, or in person. In that case, the name of the business or the merchant and the type of the business will appear on your debit card statements or credit card statements.

What is Wix?

Wix is a software company based in Israel, famous for its cloud-based web development services. The company was founded in 2006 in Tel Aviv-Yafo.

The current CEO of the company is Avishai Abrahami, who was one of the co-founders of the company. The company has thousands of employees, with its headquarters in Israel.  

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Wix helps you build and publish your website or mobile sites using their drag-and-drop editor tool and customizable website templates.

Using Wix-developed applications, users can add e-commerce, email marketing, online marketing, contact forms, community forums, and plug-ins to their websites. 

With its continuous upgrades to its releases and updates, Wix has claimed over 180 million registered users in 190 countries as of 2020.

Wix earns its revenues mainly through premium upgrades. Premium packages let you remove Wix ads, add eCommerce capabilities, get access from the developer, buy extra bandwidth and data storage, and connect your site to your domain.

Wix provides a range of customizable website templates and a drag-and-drop website editor that lets you develop an HTML5 website; this editor tool includes graphics, vectors, animations, fronts, image galleries, apps, and so on.

Wix introduced a mobile editor in 2013 that helps its users to adjust their websites for mobile viewing.

Main Differences Between SquareUp and Wix

  1. SquareUp refers to POS software and payment solution. On the other hand, Wix refers to a website-making and publishing website.
  2. SquareUp provides an e-platform for medium and small-sized businesses to grow their businesses. It also provides payment facilities. Wix provides cloud-based website development services. In Wix, using a drag-and-drop editor, users can easily create their websites and mobile sites.
  3. SquareUp is only available on Windows, Mac, and Androids. It can not be available in iOS. Wix is available on all platforms, like Windows, Mac, Android, and iOS.
  4. SquareUp is owned by Square Inc. which is U.S based. On the other hand, Wix originated from Israel.
  5. SquareUp is owned by Jack Dorsey. Avishai Abrahami owns Wix.
  1. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=sqaure+payment+solution+&btnG=#d=gs_qabs&u=%23p%3DHscqOm61p-4J
  2. https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=wix+company+web+pages&btnG=#d=gs_qabs&u=%23p%3DoJXVLmHNaCgJ

Last Updated : 13 July, 2023

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