Difference Between Hootsuite and Sprinklr

Both Hootsuite and Sprinklr are two different forms of social media platforms. Basically, Hootsuite is a social media management platform whereas Sprinklr is a customer experience management platform.

Hootsuite and Sprinklr help in data visualization of content and also enable demographic data collection. They also help monitor all the tasks that are performed.

Hootsuite takes the form of a dashboard and it supports different social media integrations for Instagram, Facebook, Twitter, YouTube etc. Sprinklr, on the other hand, utilizes AI (Artificial Intelligence) and combines various applications for marketing, advertising, employ advocacy, media research etc.

Hootsuite has a key feature which is to multi-campaign, that helps save time. On the other hand, Sprinklr helps in multi-channel distribution, management and marketing.

Hootsuite vs Sprinklr

The main difference between Hootsuite and Sprinklr is that while Hootsuite helps in the management of social media, that is, supporting social media integrations, Sprinklr helps in a SaaS management platform for customer experience

Hootsuite vs Sprinklr

Comparison Table Between Hootsuite and Sprinklr

Parameters of Comparison  Hootsuite  Sprinklr
Management PlatformThis is a social media management platformThis is a customer experience management platform
Unique CategoriesHootsuite does not have any unique categorySprinklr Modern Engagement is categorized as Sap app centre and Product reviews.
Prominent ClientsVirgin, Orange, Herschel, Terracycle, Versa Products, GMMB Inc., The Durst OrganizationGap, Proctor and Gamble (P&G), Samsung, Nike, McDonalds, Cisco, Hewlett Packard (HP)  
Available DevicesAndroid, iPhone, Windows mobileWindows, Mac
Key FeaturesHelps in multi-campaignHelps in multi-channel distribution, management and marketing.

What is Hootsuite?

Hootsuite is a social media marketing platform based in Vancouver, Canada. This was founded by Ryan Holmes along with Dario Meli and David Tedman. The platform is available in the market since last more than twelve years.

In 2008, Holmes, Meli and Tedman decided to develop a platform of their own that was able to organize its own social media accounts and network. This service is commonly used to manage online brands and for submitting messages to a variety of social media accounts. Hootsuite’s business strategy allows users free basic service with payment for additional services. It has an ability to just write post and make it available for multiple platforms. It saves your time and also maintains consistency.

Hootsuite doesn’t force you to fit yourself in a given vanilla setup. Instead, you can dial in a dashboard yourself, that fits your unique needs.

Hootsuite also has a lot of security features like encryption of sensitive data, HTTPS (Hypertext Transfer Protocol) for all the pages, reports or alerts for security breaches and multifactor authentication problems. The security features have a really good impact on the work you do as you can always count on it.

Hootsuite has won awards from Mashable and also the Canadian New Media Award.

What is Sprinklr?

Sprinklr is a customer experience management platform based in New York, America. It was founded in 2009 by Ragy Thomas and he himself funded his company at first. In 2012 the company received its first outside funding.

Sprinklr has an outstanding acquisition strategy. They use their funding to acquire smaller firms for the tools they wanted to build themselves. There is an ability to build custom dashboards which also helps in saving a lot of time. There is an audience profile functioning system that helps u capture unified data of the consumer from different social media platforms. A lot of customers that use Sprinklr as their platform include Nike, Microsoft and McDonald’s.

Sprinklr’s main purpose is to build to break down silos. Every day, thousands of the world’s largest companies use Sprinklr to enhance their work. Sprinklr also supports Facebook, google analytics, HubSpot marketing hub, Twitter, LinkedIn, and Shopify, etc.

It is a cloud based “SaaS” (software as a service) application provided over the internet, in a multi-tenant hosted environment.

It has also won TSIA star award for innovation.

Main Differences Between Hootsuite and Sprinklr

  1. The main difference between Hootsuite and Sprinklr lies in their definitions, i.e., Hootsuite is a social media marketing platform whereas Sprinklr is a customer experience marketing platform.
  2. Hootsuite helps organizations with marketing and growing audience and helping them spread more messages across many channels. Sprinklr helps in marketing activities like publishing and reporting.
  3. Using Hootsuite’s dashboard, various teams can collaboratively schedule updates to different social networks wherein Sprinklr organizes all your content across your various social media platforms.
  4. Hootsuite has no specific key feature but Sprinklr helps in campaigns across channels, markets, etc., and ensures consistency of the campaign.
  5. Hootsuite allows you to add streams based on just hashtags and interests. Sprinklr is easy to access all creative assets for each paid campaign.
  6. Hootsuite is perfect for scheduling your posts in advance and also helps to preview it. For Sprinklr it’s amazing to draft social media posts for certain business channels.
  7. Hootsuite can automatically schedule your posts wherein Sprinklr doesn’t carry the same ability. But, Sprinklr allows you to use @mention (basically a tagging feature).


Hootsuite and Sprinklr, both are management platforms that help in enhancing of social media experience for customers.

They both provide various features like AVI, Activity dashboard, assignment management, approval process control, Calendar management etc.

Content management is a basic feature that both the platforms have and are extensively used for although Hootsuite additionally allows dashboard creation and import and export of data. It gives filtered views and helps in scheduling events. Some extra features like keyword tracking, location tracking, mobile alerts and image library, boom the use of Hootsuite to a large extent as these small features enhance the use for the customer.

Sprinklr has features like multi-channel distribution, multi-channel management and multi-channel marketing which not only saves time but helps the user to manage all platforms his unique way. It gives the customer offline access and also online forums keeping it very accessible. By having multi-channel work, you can also prioritize a specific social media account. Unlike Hootsuite it allows you to use features like tagging, status tracking, template management, version control and visitor management.

They both help in workflow management and user management.


  1. https://link.springer.com/chapter/10.1007/978-1-4842-2854-8_7
  2. https://www.duo.uio.no/handle/10852/37422
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