Hootsuite vs Later: Difference and Comparison

Both Hootsuite and Later are Social media managing tools, but a few things make them different from each other.

Key Takeaways

  1. Hootsuite is a social media management platform that offers a wide range of features for scheduling, publishing, and analyzing social media content.
  2. Later is a visual marketing platform focusing on scheduling and publishing content for Instagram, Pinterest, and other social media platforms.
  3. Hootsuite is more comprehensive and offers more integrations, but Later is more user-friendly and focuses more on visual content.

Hootsuite vs Later

Hootsuite is a comprehensive social media management platform offering many features, including social media scheduling, monitoring, analytics, and collaboration tools. Later is a specialized tool for Instagram marketing that allows users to schedule and publish Instagram posts.

Hootsuite vs Later

Hootsuite and Later are the social media managing tools that keep everything easy for you. Both tools help you in social media advertising campaigns. 

Hootsuite manages all your social media from one single dashboard. For example, you can add your Instagram account to

Hootsuite dashboard and make the changes. You can make the changes through the dashboard but not the Instagram handle. Later, the user can do that. 

Hootsuite is a popular social media management tool which has a good amount of platforms in a single dashboard and various services which clients can use to access the social media managing tool. 

Comparison Table

Parameters of ComparisonHootsuiteLater
Interface A little perplexingSimple
FeedHootsuite collects all the activity from all the social networks into the dashboard display. The activities can be filtered into various streams, and the streams can be arranged across different tabs.The user can preview their feed before posting, and you can create an Instagram aesthetic. 
Usability Hootsuite is an easy-to-use platform. It has a program with a simple design and accessible tools providing users with the best experience. It has a modern interface with in-built tutorials. It has excellent and straightforward for any first-time user. 
Marketing CampaignIt does not have a separate tool.Later offers you Linkin. Bio to create a market campaign.
Content SchedulingContent will be published automatically Have to download the later app since it does not have an auto-publish feature for Instagram stories. 

What is Hootsuite?

Hootsuite is a Social media managing tool that helps you keep track of or manage all your social networking apps from one platform.

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Hootsuite helps the community manager plan the social media strategy, schedule, and gather data. Even the social media team can check the activities and interact with users.

You can manage your messages and comments and easily schedule your post for any social media account. You do not have to waste your time and log in to multiple reports from this tool.

It makes things easier for you in your professional field in an era where your brand and business are all about the digital world.

Since social media has changed its algorithm – organic reach is not only something the user will need.

The ads need to be “boost” to get a good amount of reach. With Hootsuite, you can do it automatically.

Hootsuite has one more feature called “Stream.” With the help of Streams on Hootsuite, you can see the constant feed of your social media account and check your mention so that you can reply to them quickly.


What is Later?

Since you have a brand and you are using social media to promote or create awareness about I,t – the social media managing tool Later can be another tool that can be useful for you.

Later, you can schedule your posts or stories on any social media app. The user of this social media management tool will also have the option of posting everything manually from the Later mobile app.

t has a feature of Drag-and-drop posting and a hashtag suggestion tool; you can check the performance reports for your posts and stories.

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The Later began with managing only Instagram accounts, but then it developed and covered many more social media apps. Later is what one can mostly use for Instagram.

Because it can curate your Instagram feed, helps you build better strategies for your Instagram, and helps you get better engagement.

Later offers you a simple and efficient service per your client’s needs. Later works in such a way that it learns when your followers are most engaged with your website so that you can understand the best time to post and maintain your organic reach.

It has a comprehensive and detailed dashboard for analytics. In such a dashboard, you can view your number of followers, interactions, and growth rate percentage. 


Main Differences Between Hootsuite and Later

  1. Hootsuite supports more social networks than Later, which have more users than Later.
  2. Later has the feature of Link. Bio. Promoting your business on Instagram can be helpful as you can add links to any of your Instagram posts, which you will publish through the tool – Later.
  3. The signup procedure in Hootsuite is complicated because it asks for your payment detail first. You can take the 30 days free trial plan, but the user has to put the details of their credit/debit card.
  4. Whereas the process in Later is simple without such conditions.
  5. The user interface is not straightforward in Hootsuite because it offers you more services in a single dashboard, and it becomes a bit complicated for the user to add and use various accounts on a single dashboard.
  6. Still, in Later, the interface is appealing, modern, and easy to use.
Difference Between Hootsuite and Later


  1. https://link.springer.com/chapter/10.1007/978-1-4842-2854-8_7

Last Updated : 11 June, 2023

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22 thoughts on “Hootsuite vs Later: Difference and Comparison”

  1. Later’s ability to curate Instagram feeds and analyze follower engagement is quite impressive. It’s tailored for businesses focused on Instagram marketing.

    • Indeed, Later’s specialization in Instagram marketing makes it a compelling choice for businesses looking to enhance their Instagram presence.

  2. The comparison table is really helpful for understanding the differences between Hootsuite and Later. It makes the decision-making process easier.

  3. I find the comparison between the two tools to be really informative. Hootsuite looks really user-friendly and comprehensive, but Later’s focus on visual content is also something to consider.

  4. I’m not convinced about Hootsuite’s superiority. I find Later’s features to be more appealing, especially the hashtag suggestion tool.

    • That’s an interesting perspective. I believe both tools have their own strengths and it depends on individual preferences.

  5. The article presents a balanced perspective on both tools, highlighting their strengths and limitations. It’s a great resource for businesses seeking social media management solutions.

  6. Hootsuite’s stream feature sounds really useful. It’s great for monitoring social media activities and staying engaged with the audience.

  7. I’m not entirely convinced about the benefits of Later. It seems like Hootsuite offers a more comprehensive suite of tools for social media management.

    • I agree with you. The choice between Hootsuite and Later depends on the nature of the business and its social media requirements.

    • Well, it’s important to consider the specific needs of each business. Later might be more suitable for businesses focused on visual content.

  8. I appreciate the detailed breakdown of both Hootsuite and Later. It provides a clear understanding of their respective functionalities.

  9. I appreciate the detailed feature breakdown of Hootsuite and Later. It offers key insights for businesses to make informed decisions about their social media management needs.

  10. The interface comparison provides a clear understanding of the visual layouts of both tools. It’s important for users to find an interface that aligns with their preferences.


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