Difference Between Marketing and Communications

It is important for every company to have its Business strategy to get profit and for growth. Both Marketing and Communication are a part of the business plan.


Business Quiz

Test your knowledge about topics related to business

1 / 10

Small scale firms are ____________ flexible in their functioning.

2 / 10

Who is not entitled to the share of profits?

3 / 10

Cash flow is:

4 / 10

Which of the following is not an economic activity?

5 / 10

Productivity means how much was done compared to what it took to do it.

6 / 10

_________ is an important consideration for setting up an office.

7 / 10

Working capital means _________.

8 / 10

A building jointly owned is called office________.

9 / 10

Which of the following speculators expect fall in the prices of securities in the near future?

10 / 10

Whose liability is limited to the extent of value of business assets and his private assets?

Your score is


On the other hand, Communication is conveying certain specific messages to the audience, which is not necessarily related to selling any product or service.

Marketing vs Communications

The difference between Marketing and Communication is Marketing focuses on customer behaviors, whereas Communication focuses on customer satisfaction and customer attitude. Marketing is promoting and selling the products and services, whereas Communication is the way of storytelling and conveying the message to the targeted audience. It may or may not be about any product or service.

Marketing vs Communications

The act of promoting and selling any product or service using thoughtful strategy and market researching is known as Marketing.

Communication is a simple to exchange of messages and basically is storytelling which is not necessarily about a product or a service.

Comparison Table

Parameters of ComparisonMarketing Communications
Focused AreasIt focuses on advertising and educating the target audience for selling the product or service.It focuses on exchanging important messages and basically plays a role as a storyteller.
BenefitsIt helps in driving business, reaching out to new customers, retaining old customers.It helps in building the brand and supporting the sales team.
ChallengesIt mostly faces challenges like understanding customer behavior, creating growth, lack of marketing knowledge, etc.It has challenges like language barriers, lack of varieties of communication tools, less control of the message, etc.
PurposeIts purpose is to understand customer behaviors and increase the numbers to measure the overall clicks or no. of purchases. Its purpose is to play with words, writing compelling copies, and understand customer attitudes.
Timing It is used from the beginning of product development.It is used as there is progress in development.

What is Marketing?

A common term used these days for selling or advertising a product or service is called Marketing. It is targeting the product or service to its most likely customers as well as reach out to new also.

Marketing includes making plans, describing the details of the products, justifying its pricing, talk out its features, and how it is going to benefits the audiences.

In other words, it can be said that Marketing is analyzing the campaign performances, making reports of the efforts used, and studying the economic trends going on in the Industry.


What is Communications?

Communication is part of the Marketing strategy and is needed as progress happens on the development of any project.

It focuses on words, and Communicators are great at making compelling copies using different voices depending on the targeted audience and retain the customers through their copies.

They deliver the message and focus on “how” on social media. A good communicator will be helpful in building a brand and supporting the sales team.


Main Differences Between Marketing and Communications

  1. Marketing includes promoting any product or service, or company by using social media and reaching out to more and more customers, whereas communication is how the marketing strategy will execute, which will help in brand promotion by writing compelling copies. 
  2. Marketing is very important for the day of the start of product development, whereas Communication becomes important when things start progressing.
Difference Between Marketing and Communications


  1. https://academic.oup.com/heapro/article-abstract/6/2/135/670742
  2. https://journals.sagepub.com/doi/abs/10.1177/002224299806200201
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