Research is the process of finding out information in a systematic manner. It is important to ensure there is no problem or terminate the possible risk soon.
Especially for setting up a business, it is important to do deep research so that every risk or competition is determined prior to the actual work.
Examples of such research can be marketing research and market research. Both of them are important for a business to run successfully in the future.
As their name suggests, both of them can be confusing to a person, and to carry out this research, the first and most important thing is to understand what they are and how they can be differentiated.
Key Takeaways
- Marketing research focuses on the marketing aspects of a product, while market research analyzes the market trends and conditions.
- Marketing research aims to identify and satisfy consumers’ needs, whereas market research focuses on gathering information about the market itself.
- Marketing research involves analyzing consumer behavior and preferences, while market research involves analyzing data such as market size, competitors, and industry trends.
Marketing Research vs Market Research
Marketing research is the main type of research associated with every business, and it includes different kinds of research to reduce costs, release products and discover consumer preferences. Market research is the process of assessing the value of a product or service in the market that the business is in.
Marketing Research is the research done to evaluate all the marketing-related components.
It covers all Ps, product: related to the product in which the business is dealing, price: at which the product has to be sold, place: where the product has to be sold, promotion: strategizing the promotional activities of the product.
All of these Ps are the base for a business. This is the most important research done for making the business earn more profit.
Market Research is the type of research that studies the market forces, including the demand and supply of the market. It helps in determining the market situation about the product or service.
It is essential for evaluating the market condition for a product and whether it will be successful or not. It can be taken out with the help of qualitative and quantitative methods.
Comparison Table
| Parameters of Comparison | Marketing Research | Market Research |
|---|---|---|
| Nature | Generic | Specific |
| Objectives | Information of 4 Ps | Information about the place |
| Outcomes | For decision making | Determine the validity of the product |
| Component of | Marketing information system | Marketing research |
| Dependent | Independent | Dependent |
What is Marketing Research?
It is the main research associated with every business. This broader concept includes market research and other types of research required for a business.
Objectives of Marketing Research:
- Proper Planning: it helps in the planning process by making all the necessary plans for the organization. It carries out the decision-making process as well. Hence, it ensures proper planning.
- Reducing Cost: studying the marketing research properly ensures that the cost of production, selling, advertising, etc. to the minimum.
- New Product: it explores the chances of introducing the new product in the market; it studies the behavior of consumers and trends that might affect them in the near future.
- Proper Policy: it also helps in designing the proper policy for the business with regard to the products.
- Preference of Consumer: it gives the most importance to the consumers and therefore is helpful in determining their preferences and tastes.
- Market Competition: it helps in balancing the competition in the market. It also helps in giving a tough fight to the other businesses in the market.
- Study of Forces: it studies different forces that might affect the business.
What is Market Research?
It is a process of analyzing the value or importance of a product or service in the marketing in which the business is dealing. The following are three main objectives of Market Research:
- Administrative: this objective includes the process of proper planning before starting the business. Important decisions are included in this. It is not hidden how planning plays an important role in making a business successful.
- Social: it tells about the specific needs or trends among the consumers according to which the product or service can be designed. Hence, the most desired outcome can be developed with the information.
- Economical: it also helps determine the business’s economic needs, whether a new product launched is working or it is beneficial to extend the business.
Importance of market research:
- Valuable Information: it provides the most valuable information for making the business run without any hindrances. In the absence of this information, it will be difficult to analyze the market situation.
- Customer-centric: this research is customer-centric, meaning it gives the most importance to its customers. The needs and preferences of customers play the most important role.
- Forecasts: after analyzing the customers’ wants and needs, it is easier to make the stock requirements.
- Competition: it helps in making the completion in the market with other businesses. This also helps in strategizing to be ahead of them.
Main Differences Between Marketing Research and Market Research
- Marketing Research is a generic term that includes all marketing-related research. It focuses on identifying the problems and then determining the solution for them. It includes several other types of research related to products, price, promotions, etc., whereas market research is a specific term that studies the behavior of the market forces,
- Both of them have different types of objectives. The main objective of Marketing Research is to study and analyze the information related to the 4 Ps of the marketing mix, which are product, price, promotion, and place of the business, whereas market research only focuses on one P of the market research that is the place, or the market where the business is situated.
- The outcome of marketing research is the correct decision for carrying out the business. Before actually starting the business, various processes are done, which include the planning and decision-making process by the management, and marketing research plays an important role in these processes, whereas market research only focuses on one aspect of the business, i.e., the market where the product has to be sold.
- Marketing research is a broader concept in a component of the main aspect of the business, that is, the marketing information system, whereas, as mentioned above, market research is responsible for collecting the information of only place from the marketing mix and hence in a component of marketing research.
- Marketing Research is an independent concept, whereas Market Research is a dependent concept.
- https://pdfs.semanticscholar.org/9cdd/c4542e6f211121fd833b96ea358e59b520a0.pdf
- https://search.proquest.com/openview/6e851233dd059b46a485703b5b309eae/1?pq-origsite=gscholar&cbl=40686
- https://journals.sagepub.com/doi/abs/10.1509/jmkr.37.2.156.18732
Last Updated : 13 July, 2023
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Chara Yadav holds MBA in Finance. Her goal is to simplify finance-related topics. She has worked in finance for about 25 years. She has held multiple finance and banking classes for business schools and communities. Read more at her bio page.
Understanding the main differences between marketing research and market research is fundamental for businesses to tailor their strategies effectively. The specific objectives and outcomes of each type of research provide valuable insights for decision-making and market success.
The thorough insight into marketing research and market research highlights the valuable information, customer-centric approach, ability to make forecasts, and assess competition. Businesses must prioritize both forms of research to maximize profitability and growth in the market.
The in-depth explanation of marketing research and market research highlights their specific objectives and outcomes. It is essential to understand the difference between the two to utilize their benefits for proper planning, cost reduction, consumer preference analysis, and market competition.
The comparison table presented clearly outlines the nature, objectives, and outcomes of marketing research and market research. This information is crucial for businesses to implement effective strategies, reduce costs, and understand market dynamics.
Marketing research and market research are both crucial for any business to succeed thoroughly. Their differences are significant and understanding them is key to identifying and satisfying consumer needs, as well as analyzing market trends and conditions.
The clear distinction between marketing research and market research is vital for businesses. Marketing research focuses on the 4 Ps of the marketing mix, while market research studies the market conditions and forces. Both are essential for effective decision-making and business growth.
The comprehensive explanation of the objectives of marketing research and market research emphasizes their importance in planning, cost reduction, policy formation, and analyzing market forces. Understanding these objectives is essential for businesses to succeed and adapt to market demands.
The detailed explanation of marketing research and market research underscores their significance in planning, consumer preference analysis, market analysis, and economic planning. This distinction is essential for businesses to thrive in competitive markets and meet consumer demands.