Marketing Research vs Market Research: Difference and Comparison

Research is the process of finding out information in a systematic manner. It is important to ensure there is no problem or terminate the possible risk soon.

Especially for setting up a business, it is important to do deep research so that every risk or competition is determined prior to the actual work.

Examples of such research can be marketing research and market research. Both of them are important for a business to run successfully in the future.

As their name suggests, both of them can be confusing to a person, and to carry out this research, the first and most important thing is to understand what they are and how they can be differentiated.

Key Takeaways

  1. Marketing research focuses on the marketing aspects of a product, while market research analyzes the market trends and conditions.
  2. Marketing research aims to identify and satisfy consumers’ needs, whereas market research focuses on gathering information about the market itself.
  3. Marketing research involves analyzing consumer behavior and preferences, while market research involves analyzing data such as market size, competitors, and industry trends.

Marketing Research vs Market Research

Marketing research is the main type of research associated with every business, and it includes different kinds of research to reduce costs, release products and discover consumer preferences. Market research is the process of assessing the value of a product or service in the market that the business is in.

Marketing Research vs Market Research
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Business Quiz

Test your knowledge about topics related to business

1 / 10

When an existing company offers its shares for sale to the existing shareholders, it is known as ___________.

2 / 10

Overall and strategic planning is done by the ___________.

3 / 10

Which of the following speculators expect fall in the prices of securities in the near future?

4 / 10

A partner in a firm _____.

5 / 10

In order to gain a competitive edge on the competition, some companies focus on:

6 / 10

The management of the company is entrusted to __________.

7 / 10

Which of the following is not a manufacturing industry?

8 / 10

Cash flow is:

9 / 10

Planning and control are _________ functions of an office.

10 / 10

_________ deals with appointing people and placing them at the appropriate jobs.

Your score is

0%

Marketing Research is the research done to evaluate all the marketing-related components.

It covers all Ps, product: related to the product in which the business is dealing, price: at which the product has to be sold, place: where the product has to be sold, promotion: strategizing the promotional activities of the product.

All of these Ps are the base for a business. This is the most important research done for making the business earn more profit.

Market Research is the type of research that studies the market forces, including the demand and supply of the market. It helps in determining the market situation about the product or service.

It is essential for evaluating the market condition for a product and whether it will be successful or not. It can be taken out with the help of qualitative and quantitative methods.

Comparison Table

Parameters of ComparisonMarketing ResearchMarket Research
NatureGenericSpecific
ObjectivesInformation of 4 PsInformation about the place
OutcomesFor decision makingDetermine the validity of the product
Component ofMarketing information systemMarketing research
DependentIndependentDependent

What is Marketing Research?

It is the main research associated with every business. This broader concept includes market research and other types of research required for a business.

Objectives of Marketing Research:

  1. Proper Planning: it helps in the planning process by making all the necessary plans for the organization. It carries out the decision-making process as well. Hence, it ensures proper planning.
  2. Reducing Cost: studying the marketing research properly ensures that the cost of production, selling, advertising, etc. to the minimum.
  3. New Product: it explores the chances of introducing the new product in the market; it studies the behavior of consumers and trends that might affect them in the near future.
  4. Proper Policy: it also helps in designing the proper policy for the business with regard to the products.
  5. Preference of Consumer: it gives the most importance to the consumers and therefore is helpful in determining their preferences and tastes.
  6. Market Competition: it helps in balancing the competition in the market. It also helps in giving a tough fight to the other businesses in the market.
  7. Study of Forces: it studies different forces that might affect the business.
marketing research

What is Market Research? 

It is a process of analyzing the value or importance of a product or service in the marketing in which the business is dealing. The following are three main objectives of Market Research:

  1. Administrative: this objective includes the process of proper planning before starting the business. Important decisions are included in this. It is not hidden how planning plays an important role in making a business successful.
  2. Social: it tells about the specific needs or trends among the consumers according to which the product or service can be designed. Hence, the most desired outcome can be developed with the information.
  3. Economical: it also helps determine the business’s economic needs, whether a new product launched is working or it is beneficial to extend the business.

Importance of market research:

  • Valuable Information: it provides the most valuable information for making the business run without any hindrances. In the absence of this information, it will be difficult to analyze the market situation.
  • Customer-centric: this research is customer-centric, meaning it gives the most importance to its customers. The needs and preferences of customers play the most important role.
  • Forecasts: after analyzing the customers’ wants and needs, it is easier to make the stock requirements.
  • Competition: it helps in making the completion in the market with other businesses. This also helps in strategizing to be ahead of them.
market research

Main Differences Between Marketing Research and Market Research

  1. Marketing Research is a generic term that includes all marketing-related research. It focuses on identifying the problems and then determining the solution for them. It includes several other types of research related to products, price, promotions, etc., whereas market research is a specific term that studies the behavior of the market forces,
  2. Both of them have different types of objectives. The main objective of Marketing Research is to study and analyze the information related to the 4 Ps of the marketing mix, which are product, price, promotion, and place of the business, whereas market research only focuses on one P of the market research that is the place, or the market where the business is situated.
  3. The outcome of marketing research is the correct decision for carrying out the business. Before actually starting the business, various processes are done, which include the planning and decision-making process by the management, and marketing research plays an important role in these processes, whereas market research only focuses on one aspect of the business, i.e., the market where the product has to be sold.
  4. Marketing research is a broader concept in a component of the main aspect of the business, that is, the marketing information system, whereas, as mentioned above, market research is responsible for collecting the information of only place from the marketing mix and hence in a component of marketing research.
  5. Marketing Research is an independent concept, whereas Market Research is a dependent concept.
Difference Between Marketing Research and Market Research
References
  1. https://pdfs.semanticscholar.org/9cdd/c4542e6f211121fd833b96ea358e59b520a0.pdf
  2. https://search.proquest.com/openview/6e851233dd059b46a485703b5b309eae/1?pq-origsite=gscholar&cbl=40686
  3. https://journals.sagepub.com/doi/abs/10.1509/jmkr.37.2.156.18732

Last Updated : 13 July, 2023

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