Oberlo is a dropshipping platform that integrates seamlessly with Shopify, providing a wide range of products for entrepreneurs to sell without holding inventory. Shopify, on the other hand, is a comprehensive e-commerce platform allowing businesses to create, manage, and scale their online stores with customizable themes, payment gateways, and extensive apps ecosystem, catering to various business models beyond dropshipping.
- Oberlo is a dropshipping app that allows users to import and sell products from AliExpress, while Shopify is an e-commerce platform for creating and managing online stores.
- Oberlo is best suited for beginners or small businesses, while Shopify is ideal for businesses with more advanced needs and growth potential.
- Oberlo and Shopify have different pricing plans, features, and integrations, and the choice depends on the user’s budget, goals, and preferences.
Oberlo vs. Shopify
Oberlo is a third-party app that integrates with Shopify to provide a dropshipping service, allowing users to import products from AliExpress to their Shopify store with ease. Shopify is an ecommerce platform that offers a comprehensive set of tools for creating and managing an online store.
Oberlo is an extension of this platform. Oberlo is a website that finds use in cutting down on the manufacturing costs that may come with selling products online. This cost reduction is because it is a dropshipping website. Oberlo cannot function on its own. It requires integration with Shopify.
Shopify is an e-commerce platform that allows individuals to purchase goods.
|Oberlo (Before Shutdown)
|Type of platform
|Build and manage online stores
|Primarily from AliExpress
|Integrate various suppliers
|Limited (supplier based)
|Full control and management
|Limited (product SEO focus)
|Built-in & app marketplace
|Limited (themes & plugins)
|Extensive themes & plugins
|Free and paid plans
|Paid plans (monthly)
|Businesses of all sizes
What is Oberlo?
Oberlo is an innovative platform that revolutionizes the dropshipping model, enabling entrepreneurs to effortlessly launch and manage online stores without the hassle of inventory management. Acquired by Shopify in 2017, Oberlo seamlessly integrates with the Shopify platform, empowering individuals to build successful e-commerce ventures with minimal upfront investment.
Key Features of Oberlo
- Product Sourcing and Integration: Oberlo offers a vast catalog of products sourced from suppliers worldwide, covering diverse niches and categories. Through seamless integration with Shopify, users can easily import products directly into their online stores with just a few clicks, streamlining the process of adding new inventory and expanding product offerings.
- Automated Order Fulfillment: One of Oberlo’s standout features is its automated order fulfillment system. When a customer places an order on a Shopify store connected with Oberlo, the platform automatically processes the order details and forwards them to the corresponding supplier for fulfillment. This automation eliminates the need for manual order processing, saving time and reducing the risk of errors.
- Inventory Management: Oberlo simplifies inventory management for dropshipping businesses by providing real-time updates on product availability, pricing, and stock levels. Users can easily monitor inventory levels and make informed decisions about which products to promote based on demand and supplier availability. Additionally, Oberlo offers features such as product customization and variant management to enhance the user experience and cater to specific customer preferences.
- Profit Margin Optimization: With Oberlo, entrepreneurs have the flexibility to set their own pricing strategies and profit margins for each product. The platform provides valuable insights into product costs, shipping fees, and other expenses, helping users make informed pricing decisions to maximize profitability. Additionally, Oberlo offers tools for bulk pricing adjustments, allowing businesses to optimize their pricing strategies and stay competitive in the market.
What is Shopify?
Shopify is a leading e-commerce platform that enables individuals and businesses to create, customize, and manage online stores with ease. Launched in 2006, Shopify has become synonymous with e-commerce success, offering a comprehensive suite of tools and services to support entrepreneurs at every stage of their business journey.
Key Features of Shopify
- Store Creation and Customization: Shopify provides a user-friendly interface and a wide range of customizable themes, allowing users to create stunning online stores that reflect their brand identity. From choosing a domain name to designing the layout and adding product listings, Shopify offers intuitive tools that make the store creation process seamless and hassle-free.
- E-Commerce Management: Once the store is up and running, Shopify equips users with powerful management tools to streamline day-to-day operations. This includes inventory management, order processing, and customer relationship management (CRM) features that enable businesses to efficiently handle sales, track shipments, and provide excellent customer support.
- Payment Processing and Security: Shopify offers built-in payment processing capabilities, allowing merchants to accept payments from customers using a variety of methods, including credit cards, PayPal, and alternative payment gateways. The platform ensures secure transactions by adhering to industry-leading security standards and offering SSL encryption for all online stores, instilling confidence in both merchants and customers.
- Scalability and Growth Opportunities: Whether you’re just starting out or looking to expand your e-commerce empire, Shopify scales with your business needs. The platform offers a robust ecosystem of apps and integrations that extend its functionality, allowing users to add features such as marketing automation, analytics, and fulfillment services as their business grows. Additionally, Shopify provides resources and support to help merchants market their stores, drive traffic, and increase sales, empowering them to achieve long-term success in the competitive e-commerce landscape.
Main Differences Between Oberlo and Shopify
- Oberlo specializes in dropshipping, offering a curated platform for sourcing products and automating order fulfillment.
- Shopify is a comprehensive e-commerce platform catering to various business models beyond dropshipping, including traditional retail and wholesale.
- Oberlo seamlessly integrates with Shopify, allowing users to import products directly into their Shopify stores and manage their dropshipping operations within the Shopify ecosystem.
- Shopify serves as the overarching platform, providing a wide range of features and tools for building and managing online stores, with Oberlo being just one of many available integrations for dropshipping.
- Features and Functionality:
- Oberlo offers specific features tailored to dropshipping, such as product sourcing, automated order fulfillment, and inventory management optimized for the dropshipping model.
- Shopify provides a broader set of features encompassing store customization, payment processing, inventory management, marketing tools, and scalability options suitable for various e-commerce business models.
- User Experience:
- Oberlo focuses on simplifying the dropshipping process, offering a user-friendly interface designed specifically for entrepreneurs starting with dropshipping.
- Shopify provides a versatile platform with extensive customization options, catering to users with varying levels of technical expertise and business needs beyond dropshipping.
- Cost Structure:
- Oberlo offers a free plan with limited features and pricing tiers based on the number of orders processed, making it accessible for entrepreneurs at different stages of their businesses.
- Shopify operates on a subscription-based model with pricing tiers based on features and transaction fees, offering scalability options as businesses grow and expand their operations.
Last Updated : 03 March, 2024
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Sandeep Bhandari holds a Bachelor of Engineering in Computers from Thapar University (2006). He has 20 years of experience in the technology field. He has a keen interest in various technical fields, including database systems, computer networks, and programming. You can read more about him on his bio page.